Product Marketing Manager (Brand Network)

Why join us

Canal connects top marketplaces like Flip, Fellow, and Deuxmoi with the best DTC brands to sell together through modern dropshipping. And as a marketplace, our network of Suppliers is the heart of our business. As the first PMM for Brand Network, you’ll have the unique opportunity to make a major impact on our business while working alongside our network of 800+ vibrant brands. 

You’ll be joining a small and nimble Marketing team of two, reporting directly to our Marketing Lead. This means you’ll have the opportunity to jump across projects to what you find interesting and move the business forward. Curious about Paid? Lifecycle marketing? Working closer with Product? In this role, you’ll get to tackle a diverse set of strategic and tactical challenges while making a tangible impact on Canal’s growth.

You’ll also have the opportunity to shape the culture of our growing Marketing and Go-to-Market teams. We’re a work hard / play hard type of group. We love doing things with excellence but also move with speed to try new ideas and pressure-test our assumptions. We’re excited to welcome a new team member who will challenge our beliefs and add to the patchwork of our team dynamic.

What you’ll be responsible for

As our first PMM for the Brand Network, you’ll take ownership of the positioning of our Supplier experience and be responsible for driving movement* across the funnel.*We care about the end-to-end Supplier experience! This may include working on generating quality leads, getting leads to convert, and helping users achieve key lifecycle milestones. 

Early on, you’ll jump right into: 

- Auditing current Supplier messaging from the website to our platform experience (including emails, in-app messages, as well as product UX) to identify areas for improvement and familiarize yourself with Supplier pain points

- Working with our Sales and Product teams to define the current state of our Supplier user journey and personas to guide future decision-making

- Setting up measurements for the Supplier funnel and a process for regularly monitoring conversion across the touch-points 

Once you’re a bit more settled, we’d expect you to own the following work:

- Seek new improvement opportunities for the Supplier experience across the Product, Sales, and Marketing teams, championing these ideas into business cases

-Represent the voice of the Supplier at Canal by keeping a pulse on the Supplier culture within our community, regularly surfacing both qualitative and quantitative insights

-Optimize our Supplier lifecycle milestones with our Product team and translate these across email, app, and help center content

- Drive supplier behavior and engagement throughout the user lifecycle 

- Partner with Product to launch new features and products for our Suppliers–working on everything from messaging to internal enablement to post-launch retros  

- Manage and evolve our Supplier messaging and marketing mix: sales decks, one-pagers, and guides; case studies; landing pages; emails and in-app messages; and community-building efforts 

While 90% of your time will be spent on the supply side of our marketplace, 10% of your time will also be spent working alongside our Marketing Lead to help on the Storefront side of our network – helping retailers, platforms, and creators unlock the full value of Canal.

• You’re data-driven and naturally curious. You love understanding users and don’t stop at one “Why?” You’re comfortable using quantitative and qualitative methods to turn data points into insights.
• You have 3+ years of experience in product marketing, lifecycle or email marketing, digital marketing, product management, or user insights-related fields in a B2B tech company or marketplace. Note: We care less about direct PMM experience and more about the right skillset: data-driven, versed in user journeys and messaging across the funnel, and coachability to learn new things.
• You’re a learner–you love coming up with creative solutions, trying new tools and methodologies, and have a growth mindset. 
• You’re a proactive communicator and are comfortable working in a hybrid environment.
• You’re a self-starter but are also confident in knowing who to reach out to for guidance.
• You’re comfortable (or thrive!) in a bit of chaos. You’ve worked in start-up environments or other places where you had to build things from scratch. 
• You’re a team player and are excited about pitching into work beyond your scoped role.
• You’re willing to put your projects down to help a teammate get ahead.
• You love collaborating with Sales and Product teams equally and have experience working with these teams.
• You’re passionate about consumer brands and/or marketplaces and are excited by the idea of getting to dive deeper into their needs!
• Note: Research shows that candidates from traditionally underrepresented groups don’t apply for roles unless they check all the boxes. If you don’t meet 100% of the requirements but feel confident that you would be successful in this role, we encourage you to apply anyway and highlight why you believe you’re the right fit.

• 💰 Competitive compensation packages based on experience
• 🏝 Unlimited PTO + 12 company holidays
• 💊 Quality health, vision, dental, and life insurance
• 👵 401K plans w/ 3% employer contribution
• 🚌 Commuter Benefits
• 🏠 Home Office Stipends
• 🏰 Beautiful two-story office in the heart of San Francisco
• 🍕 Dinner provided after 5:30 PM
• ✈️ Relocation stipend (if you want to join us by the bay!)
• 🏠 Home Office Stipend
• 🏗️ Occupational Accident Insurance
• 🚕 Rideshare from office provided after 8 PM
• 🎁 Free samples from our amazing brand partners!
• 💚 An agile, motivated team based in San Francisco, with the challenging and fulfilling opportunity to help create a completely new kind of online shopping experience!
• ➕ And more!

• Initial Meeting: 30 minute video chat with our People Operations
• Intro to the role and your Experience: 30 minute interview with our Marketing Lead
• Understanding your Strengths: an “on-site” of sorts. This will be a series of 3-4 30-minute interviews with members of our Product, Sales, and GTM teams and one founder, with a focus on learning how your skillset and values fit into Canal’s culture.
• Show us how you think: you’ll complete a short assignment that shows us how you approach marketing challenges