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Senior Key Account Manager - Retail BE

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, parodontax, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Our Offer:

  • Remote work with flexible on-site presence.
  • International career development opportunities.
  • Attractive pension plan.
  • Extensive health insurance plan.
  • 38 days of paid holidays in Belgium.
  • Apple mobile phone and mobile subscription.
  • Drive in style with a company car.
  • Eco/meal vouchers and many other benefits.

About the role: The Key Account Manager (KAM) plays a crucial role in developing and managing strategic partnerships with customers in the Mass Market Channel. This position is essential for ensuring customer satisfaction and driving sales growth. The ideal candidate will possess a deep understanding of the retail market, exceptional relationship management skills, and a results-driven mindset. Additionally, the KAM will be responsible for managing the top 3 accounts, and therefore, previous experience as a KAM for top 3 accounts is required.

Your Day to Day:

  • Client Relationship Management: serve as the primary point of contact for assigned key retail accounts, understanding customer needs and requests, and building strong, long-term relationships with key stakeholders.
  • Strategic Planning and Account Development: develop and implement tailored account plans to achieve business goals, identify growth opportunities within existing accounts, and create strategies to capitalize on them. Monitoring market trends, competitor activities, and client performance to adjust strategies accordingly will also be part of your responsibilities.
  • Sales and Revenue Growth: meet or exceed sales targets and revenue objectives for assigned accounts, negotiating contracts, pricing, and promotions to maximize growth and profitability.
  • Performance Analysis and Reporting: track account performance using KPIs, ensure timely internal reporting, and analyze sales data to identify trends and recommend corrective actions where necessary.
  • Cross-Functional Collaboration: work closely with the customer marketing team to design promotional campaigns and activations, partner with the supply chain team to ensure product availability and on-time & in-full delivery, align with finance and legal to manage contract negotiations and payment terms, and collaborate with internal teams (Brand, Category Management, NRM, D-Com...) to ensure the delivery of high-quality output in day-to-day operations as well as in quarterly business reviews.

Ideal Candidate Profile:

  • 5 years of experience in a similar role.
  • Strong account management skills of large retail accounts in FMCG.
  • Business/financial acumen, including P&L management.
  • Analytical and problem-solving abilities.
  • Proven negotiation and influencing skills.
  • Ability to connect with people to set direction, inspire, and perform.
  • Effective communication and influencing skills across functions and towards customers.
  • Proven track record of achieving sales targets and driving business growth.
  • Previous experience as KAM for top 3 accounts.
  • Fluency in English and French or Dutch.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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What You Should Know About Senior Key Account Manager - Retail BE, GSKNCH

Hello! We’re Haleon, a world-leading consumer health company dedicated to improving everyday health through our innovative portfolio of globally recognized brands, such as Sensodyne, Panadol, and Centrum. We’re on the lookout for a talented Senior Key Account Manager for Retail to join our dynamic team in Zaventem. In this exciting role, you'll develop and manage strategic partnerships with key retail accounts, ensuring customer satisfaction while driving sales growth. You’ll thrive in an environment that we’re co-creating together, where your exceptional relationship management skills and deep understanding of the retail sector will shine. You’ll be the primary point of contact for top accounts, responsible for developing tailored plans to achieve business goals and identifying growth opportunities. If you have at least 5 years of experience in a similar role, possess strong account management skills in FMCG, and have a proven track record of meeting sales targets, then you're just the person we need! At Haleon, we value an inclusive culture and encourage flexible working arrangements. So, if you’re ready to shape the future of consumer health with us, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Key Account Manager - Retail BE Role at GSKNCH
What are the primary responsibilities of a Senior Key Account Manager at Haleon?

As a Senior Key Account Manager at Haleon, your main responsibilities include managing key retail accounts, developing strategic plans to achieve business goals, analyzing account performance, and driving sales growth. You'll be the primary contact for top accounts, ensuring satisfaction while creating tailored strategies to identify and seize opportunities.

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What qualifications are needed for the Senior Key Account Manager position at Haleon?

To qualify for the Senior Key Account Manager role at Haleon, candidates should have at least 5 years of experience in account management within the FMCG sector, specifically with large retail accounts. Strong negotiation, analytical, and communication skills, along with fluency in English and either French or Dutch, are also essential.

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What is the work environment like for a Senior Key Account Manager at Haleon?

At Haleon, the work environment for a Senior Key Account Manager is collaborative and dynamic. You have the flexibility to work remotely while engaging with cross-functional teams. The culture emphasizes inclusivity and entrepreneurship, allowing you to thrive and contribute to our shared mission of improving health for billions.

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How does Haleon support its Senior Key Account Managers in their professional development?

Haleon offers extensive professional development opportunities for its Senior Key Account Managers, including international career advancement potential, access to training programs, and support for personal growth. The company focuses on empowering employees to reach their career aspirations while optimizing the company's performance.

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What perks and benefits can a Senior Key Account Manager expect at Haleon?

As a Senior Key Account Manager at Haleon, you can look forward to an attractive pension plan, comprehensive health insurance, 38 days of paid holidays in Belgium, an Apple mobile phone, a company car, and meal vouchers. These benefits emphasize Haleon’s commitment to employee well-being and work-life balance.

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Common Interview Questions for Senior Key Account Manager - Retail BE
How do you prioritize your accounts as a Senior Key Account Manager?

In prioritizing accounts, it's essential to analyze their potential for growth and alignment with company goals. I often evaluate the current performance metrics, sales data, and client feedback to focus on accounts that can yield the highest return on investment. This strategic approach enables effective resource allocation and enhanced relationship management.

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Can you describe a successful negotiation you've conducted in your previous role?

In my previous role, I negotiated a significant contract renewal with a key retailer where I took the time to understand their needs and pain points. By aligning our proposal with their strategic goals, I was able to secure favorable terms that benefited both parties, leading to a long-term partnership and increased sales.

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What techniques do you use to analyze market trends?

To analyze market trends, I utilize a combination of data analytics tools and industry reports. Keeping abreast of competitor activities and regular market research allows me to spot trends early. I also engage directly with clients to gather insights, which helps in adapting our strategies to meet emerging challenges.

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How do you build relationships with key clients?

Building relationships with clients relies on clear communication, trust, and a deep understanding of their needs. I focus on regular check-ins, active listening, and personalized service. Demonstrating genuine interest in their success creates a partnership that fosters loyalty and opens opportunities for collaboration.

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How do you measure the success of your key account strategies?

Measuring success involves tracking KPIs such as sales growth, customer satisfaction scores, and contract renewals. I find that regular internal reviews help assess the effectiveness of strategies, enabling timely adjustments to maximize results and ensure alignment with business objectives.

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What steps do you take to develop tailored account plans?

To develop tailored account plans, I start by gathering data on each client's unique needs and market position. Collaborating with cross-functional teams ensures that all aspects, from marketing to supply chain, align with the plan. I utilize insights gained from performance analysis to stay agile and responsive to client needs.

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Describe your experience with cross-functional collaboration.

In previous roles, I regularly collaborated with teams such as marketing, finance, and supply chain. By fostering open communication and encouraging teamwork, I ensured that promotional campaigns and product launches went smoothly. Active participation in cross-functional meetings helped bridge any gaps and align our objectives.

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What role does data play in your decision-making process as a Senior Key Account Manager?

Data is crucial in informing my decision-making as it provides insights into customer behavior, market trends, and overall account performance. Utilizing data analytics helps me identify opportunities and risks, allowing for proactive strategies that can significantly enhance sales and customer satisfaction.

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How do you handle conflicts or challenges with clients?

Handling conflicts requires a calm and strategic approach. I focus on understanding the client's perspective, which allows me to identify solutions that address their concerns. Clear and transparent communication is vital, and I strive to maintain a positive relationship even during challenging discussions.

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What motivates you in your role as a Senior Key Account Manager?

I'm motivated by the opportunity to make a tangible impact on my clients' success and drive their growth. The challenges of account management excite me, and I enjoy crafting innovative strategies that yield positive results. Seeing my impact on both clients and the company fuels my passion for this role.

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DATE POSTED
April 18, 2025

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