Gusto is a people platform for small businesses, providing payroll, health insurance, and HR services. They seek a Senior Performance Marketing Manager to lead B2B and SaaS marketing initiatives.
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Skills
Experience with managing large budgets for paid media programs.
Excellent communication and collaboration skills.
Strong analytical skills and data-driven decision making.
Knowledge of media industry and landscape.
Experience with business intelligence tools.
Responsibilities
Manage go-to-market experimentation across various media executions.
Launch, scale, and optimize paid media campaigns.
Drive reporting and analysis on campaign effectiveness.
Develop forecasts and budgets for spend optimization.
Collaborate with growth teams to formulate hypotheses and experiments.
Education
Bachelor's degree in Marketing or related field.
Benefits
Health insurance.
401(k) plans.
Paid time off.
Collaborative workplace environment.
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Gusto was founded in 2011. This company provides payroll processing and employee benefits services. Their headquarters are located in San Francisco, California.