Senior Performance Marketing Executive

As a Senior Performance Marketing Executive at GWI, you will manage our paid advertising strategies across various platforms including Google Ads, LinkedIn Ads, and Meta Ads. You'll collaborate with the growth marketing team to optimize campaigns, analyze performance data, and ensure we meet our revenue goals. This role requires you to stay proactive, bringing new ideas and insights to help elevate our digital marketing efforts.

Candidates for the Senior Performance Marketing Executive position at GWI should have proven experience in digital marketing, specifically in managing large-budget campaigns across Google Ads and social platforms. Analytical skills are crucial, along with experience in ABX campaigns being a bonus. A solid grasp of design and copywriting will also be advantageous.

The interview process for the Senior Performance Marketing Executive role at GWI typically begins with a preliminary phone call. Following that, candidates will participate in a video interview with hiring managers and a final round that may include a presentation and values discussion with senior team members. This process is structured to ensure we find the best fit for our team.

At GWI, we are committed to your professional growth as a Senior Performance Marketing Executive. We offer accredited learning programs, along with opportunities for career advancement through various reward and recognition initiatives. Your contribution will matter here, and we aim to provide you with all the resources you need to succeed.

GWI prides itself on creating a friendly and fulfilling workplace. As a Senior Performance Marketing Executive, you'll enjoy autonomy, great work-life balance, and an inclusive culture that values diverse perspectives. We value collaboration, community impact, and personal development, making us an excellent choice for marketing professionals who want to make a difference.

When addressing your experience with paid advertising, highlight specific platforms you've used, the budget sizes you've managed, and any quantifiable results from your campaigns. Discuss your strategic approach to optimizing ad performance and selecting target audiences.

In your response, emphasize your analytical skills and tools you utilize for data tracking. Mention key performance indicators (KPIs) you focus on, such as ROI, engagement rates, and conversion metrics. Explain how you use this data to optimize future campaigns.

Share specific examples of strategies you've employed that resulted in improved campaign performance. Describe how you identified areas for improvement, what approaches you introduced, and the outcomes of those changes in terms of engagement and sales.

Discuss your method for aligning budget allocation with campaign goals. Share experiences where you've optimized spending to achieve the best results, and include how you balance experimentation with budget constraints to explore new marketing opportunities.

In your answer, mention tools and methodologies you use for task management, such as agile frameworks or project management software. Provide an example where you successfully prioritized tasks to meet tight deadlines without compromising quality.

Talk about the blogs, podcasts, or professional groups you follow to stay informed on digital marketing trends. Describe any specific courses or certifications you've pursued recently that enhance your skill set, showcasing your commitment to continuous learning.

Choose a specific instance reflecting both the challenge you faced and the steps you took to address it. Emphasize your problem-solving and analytical skills and be sure to include the positive outcome from your actions.

Identify particular tools or platforms you consistently use for managing campaigns and analyzing data, such as Google Analytics, SEMrush, or HubSpot. Explain how these tools contribute to streamlining your marketing efforts and improving results.

Outline your assessment process when identifying why a campaign isn't performing well. Discuss how you would analyze data, test varied approaches, and continuously iterate strategies until you find solutions to boost performance.

Explain the importance of collaboration with other marketing team members and departments to create a cohesive strategy. Share how you communicate and work together to enhance campaign effectiveness and ensure alignment with overall business objectives.