HackerOne's mission is to empower the world to build a safer internet. HackerOne is the global leader in human-powered security. We leverage human ingenuity to pinpoint the most critical security flaws across your attack surface to outmatch cybercriminals. HackerOne’s Attack Resistance Platform combines creative human intelligence with the latest artificial intelligence to help organizations reduce risk and transform their businesses with confidence.

Position Summary

Are you passionate about using paid media to drive pipeline? Do you enjoy thinking of creative ways to strengthen account based marketing (ABM), campaign optimizations, and channel performance metrics?  If so, we’ve got the job for you! 

In this role, you will play a pivotal part in the implementation and evolution of our Account-Based Marketing (ABM) strategy. You will drive initiatives to enhance our approach to paid marketing, experimenting with new strategies and tactics, and serving as an initiator and galvanizer. This position offers an exciting opportunity to contribute to the growth and success of our organization.

This position reports to our Sr. Director of Global Digital Marketing and is located remotely in the United States or Canada.

What You Will Do

• Manage and expand Account Based Marketing (ABM) and Paid Media management strategies across multiple segments and channels.

• Ensure the paid media strategy mirrors our go-to-market plan and campaign plans, addressing customer challenges and targeting specific audiences, geos, and customer product x-sell opportunities.

• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• Monitor market trends and competitor activities to identify marketing opportunities and proactively enhance the visibility of the site and HackerOne solutions. 

• Contribute to the overall digital strategy in coordination with the broader marketing team, positioning HackerOne as an industry leader with a customer-centric and data-driven approach to ABM and Paid Media efforts.

• Manages and optimizes budget for paid media, including monthly forecasting, ROI reporting across all paid media channels

Minimum Qualifications  

• 6+ years of marketing experience, with a focus on B2B

• 4+ years in an Account Based Marketing role

• Experience leveraging 6Sense cross-functionally

• Hands-on paid search experience with Google Ads, Microsoft Ads 

• Experience with broader paid digital marketing channels such as programmatic display, OTT/OTC platforms, audio/video/podcast advertising.

• Technical industry experience to optimize and drive lead generation, sales pipeline, and revenue.

• Experience managing digital budgets of at least $2m+

• Must be based remotely in the United States and Canada. HackerOne is a digital-first company. This model offers our employees flexibility in time and location. All employees must be able to work and excel in a remote environment.

Preferred Qualifications

• Knowledge of Salesforce and Marketo

#LI-DNU

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

HackerOne Values

HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.