Senior Publicist (NYC Hybrid)

As a Senior Publicist at HarperCollins, your primary responsibilities include developing individual publicity campaigns tailored to assigned titles, writing engaging press releases, and pitching media coverage across various platforms such as print, radio, and TV. You will also orchestrate author tours and events, manage budgets, and collaborate with multiple departments to maximize publicity potential.

To be a suitable candidate for the Senior Publicist position at HarperCollins, you should have at least four years of prior experience in Publicity, particularly focusing on securing media bookings. Excellent communication skills, both oral and written, are vital, as is the ability to thrive in a fast-paced environment. A degree or equivalent experience is also required.

A Senior Publicist can significantly impact HarperCollins by crafting compelling publicity campaigns that elevate the visibility of our authors and titles. By leveraging strong media contacts and creative strategies, you can not only drive sales but also foster meaningful connections between authors and their audience.

The salary range for the Senior Publicist position at HarperCollins is between $57,000 and $73,000. The final offer can be tailored based on qualifications, experience, and skills, ensuring that we attract the best talent to our team.

Yes, the Senior Publicist role at HarperCollins is a hybrid position based out of our New York City office. This allows for flexibility and the opportunity to work both remotely and in-office, aligning with our commitment to employee wellbeing and work-life balance.

In answering this question, highlight your relevant media relations experience. Include examples of successful campaigns you've led, the types of media outlets you've worked with, and how your efforts resulted in increased visibility for your projects.

Discuss your techniques for researching media outlets, crafting tailored pitches, and establishing relationships with journalists. Explain how these strategies lead to successful media bookings and increased exposure for the authors.

Share your experience in handling publicity budgets, focusing on how you prioritize spending while balancing effectiveness. Include examples of campaigns where your budget management led to positive outcomes.

Illustrate your creativity by discussing unique book tour arrangements or events you've orchestrated. Emphasize how these ideas enhanced the authors' engagement with their audience and contributed to building strong media relations.

Discuss your organizational skills and methods for prioritizing tasks. Provide examples of how you've successfully juggled multiple projects under tight deadlines while maintaining high-quality work.

Outline your approach to crafting press releases, focusing on how you ensure they're engaging, informative, and tailored to target media outlets. Highlight the importance of clarity and concise messaging.

Describe key performance indicators you track, such as media placements, audience engagement, or sales impacts. Explain how you analyze these metrics to inform future campaigns.

Emphasize the importance of networking and regular communication. Share strategies you use to nurture these relationships, including personalized outreach and offering value to media partners.

Identify specific challenges you've encountered in public relations, share what you learned from those experiences, and demonstrate your problem-solving skills and resilience.

Express your passion for books and how HarperCollins aligns with your professional goals. Discuss your admiration for the company’s commitment to quality publications and how you envision contributing to its success.