About Us
Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.
Your Mission
Hawk is looking for a talented Digital Marketing Manager to join our dynamic marketing team. We’re using cutting-edge AI technology to fight money-laundering, fraud, and other financial crime. Your mission is to execute digital marketing programs that engage with our key audiences around and world and meet brand, MQL, SQL and Pipeline targets.
Your Responsibilities
Create and execute international digital marketing plans that enable Hawk to achieve its lead generation, demand generation and brand awareness goals in its target regions
Build and optimize paid search programs that drive demand through demo requests and other engagement
Optimize Hawk’s digital content and properties to support demand generation and brand visibility through SEO
Manage and grow the company’s organic and paid presence on LinkedIn and other appropriate social media channels to generate demand and brand visibility
Develop and execute an effective email marketing program, encompassing nurture campaigns, newsletters and other activity
Ensure that Hawk is positively represented on the appropriate third-party review and other websites
Be responsible for the Hawk website, continually optimizing content and user experience, and leading the next iteration of the site
Start every day with the metrics: monitor, analyze, and report on the effectiveness of digital marketing campaigns and optimize accordingly
Introduce new digital marketing ideas by keeping up to date on trends and technologies and implement best practices to help drive visibility and MQLs/SQLs/Pipeline
Collaborate with the Field Marketing Managers, Content Manager, Product Marketing Manager, Designer, and external web agency to ensure that digital activity is planned and executed effectively
Manage budgets with care and precision to ensure maximum ROI
Profile - You Will Have
5+ years’ experience of Digital Marketing, preferably for a B2B technology organization
A solid understanding of key Marketing metrics and a proven track record in delivering on targets, through determination, organization and creative thinking
An obsession with numbers - you get up every day with a desire to look at data, and you’re proactive and quick in drawing conclusions, sharing your ideas, and optimizing campaigns
The ability to present digital marketing plans and results to a wide range of internal audiences
Proficiency in Google Ads, Google Analytics and LinkedIn advertising is essential (certifications are preferred)
Experience of Hubspot would be an advantage
Excellent written English (proficiency in German is a plus)
The ability to lead and inspire a team, whether direct reports or external agencies
Exceptional organizational capabilities and a strong eye for detail
Self-motivation, proactivity and drive
Experience in the financial services sector would be an advantage
Perks & Benefits
Competitive salary
Personal development budget up to €1,000/year. (e.g., online courses, coaching, German classes, certifications)
Gym membership subsidy
27 paid holidays annually + 1 day per each additional full year of remaining in the company, up to a maximum number of 30 days of holidays per year
4 weeks “working from anywhere” per year in selected countries
MVG monthly commuting ticket subsidy (public transportation)
Flexible working hours and home office possibilities
Healthy drinks, snacks, and a weekly fruit basket in the office
Why Us
The “World’s Top 100 AI Fintechs” and “Top EU Startups to Watch.”
You will be at the center of a fast-growing, high-tech startup using the latest in Cloud, AI, and ML.
You will be part of an incredibly diverse and international team of 20+ nationalities across offices in Europe, the USA, and beyond.
You will have a high degree of collaboration, ownership, and autonomy. Your work matters!
Your work will drive innovation and positively impact our society globally. We fight financial crime and aim to prevent 1.6 trillion USD from being money-laundered worldwide annually.
Hawk (formerly TabMo) goes one for all : Omnichannel programmatic platform for agencies and advertisers. Since 2014, Hawk has built its own & operated omnichannel programmatic full stack platform. Based in London, Paris, Montpellier (South of F...
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