Head of Global Marketing. GlobalLogic

Description

The Opportunity

To support its continuous growth as a leading player in the Digital Engineering services, GlobalLogic is seeking to hire a dynamic and capable full-stack Head of Global Marketing. Reporting to the Chief Revenue Officer (CRO) and with a line to CEO, the marketing leader will be overseeing marketing for the entirety of business ($1.6B in revenue) and be responsible for the strategy and executing programs to drive brand, growth, and corporate communications across the company.

The head of marketing will collaborate with the C-suite, Sales leadership, People Team and various departments in Hitachi to create the most effective campaigns, programs and communications to elevate the GlobalLogic Brand, help boost sales pipeline and revenue, and communicate with all GL stakeholders.

Under this leader, the GlobalLogic marketing organization will create and execute the highest quality marketing programs to inform, engage, delight, and inspire all of GlobalLogic’s key audiences:

Existing and potential clients (Buyer market) Current and future Employees (Talent market) Hitachi stakeholders (Sponsors) Industry analysts (Influencers)

Responsibilities

The head of marketing at GlobalLogic will be responsible to:

• Drive the pipeline and revenue growth of GlobalLogic through integrated marketing programs across various digital and face-to-face channels including digital campaigns, events and tradeshow marketing, appointment setting programs and more.

• The marketing leader must demonstrate mastery of modern digital marketing tools and tactics that will connect GlobalLogic to potential buyers in the quickest possible time.

• Elevate awareness for GlobalLogic, our market leadership, solutions and services through effective external communications across multiple channels and mediums including Public Relations, Analyst Relations, Traditional Media and Social Media.

• Create and project a modern and aspirational brand for GlobalLogic, enabling our audiences to see, experience and become inspired by GlobalLogic’s capabilities, purpose, and values.

• Create compelling “creative” assets including materials to inform or promote GlobalLogic including an up-to-date set of customer facing materials (first meeting presentations, client case studies, and other assets to help in the sales process). Additionally, assets to convey the GlobalLogic story and value proposition across channels and inclusive of video, infographic, web, and written content.

• Build a data-driven marketing organization that can provide quantifiable value (ROI) to the business.

• Own and maximize the effectiveness of the communications channels to all key audiences

• Partnering with the Delivery organization and Account Management, execute regular client satisfaction surveys (NPS) to gauge client delight and be the “headlights” to the business

• As GlobalLogic’s growth strategy includes a robust M&A program, the head of marketing will support the M&A team in the marketing and communications and branding strategy and execution associated with acquisitions.

• The head of Marketing will recruit, manage, motivate, and retain an experienced, world-class marketing team across the globe, covering all major geographies where GlobalLogic must have brand awareness and revenue growth. Major “growth” geographies include: North America, EMEA (with a focus on UK & Ireland, Sweden, Germany) and APAC (with a focus on Japan and Australia).

What you bring to the team

• 15+ years of experience as a marketing leader (including people management) in a fast-paced, fast-growing B2B technology environment. Marketing experience in a “services” company is a definite plus.

• The ideal candidate must show a consistent and demonstrable track record of driving growth

• The candidate must possess ability and experience in planning and executing premium (face to face) executive events

• As one of the top public-facing leaders of GlobalLogic, the head of marketing must possess highly refined communication ability including stage presence, strong oral and written communication skills.

• As the marketing leader will be one of the official company spokespeople and will be interacting with press and analysts, the ideal candidate must have PR and AR experience, including media training, crisis communications (responding to company crisis, or social media issues), analyst presentations, and more.

• The Head of Marketing candidate must be an inspirational leader - projecting energy and enthusiasm - and the skills to inspire team members to perform at the highest level.

• A coach and a player, we are seeking a candidate who can lead by example, roll up her/his sleeves and get things done, as well as be able to create high performing leaders and teams to delegate responsibilities effectively.

• The Head of Marketing at GlobalLogic be an approachable “low ego” individual who will be seen as a credible leader because of her/his character and expertise instead of her rank or title.

GlobalLogic estimates the starting pay range for this role to be $275,000 - $300,000 and reflects base salary only. This does not include any additional bonus/variable compensation, benefits etc that may be applicable for the role. This pay range is provided as a good faith estimate and the amount offered may be higher or lower. GlobalLogic takes many factors into consideration in making an offer, including candidate qualifications, work experience, operational needs, travel and onsite requirements, internal peer equity, prevailing wage, responsibilities, and other market and business considerations

Location

Our Headquarters office is in Santa Clara, California (heart of Silicon Valley) and facetime in the office is valued. Most of our top C-level executives are based in the Bay Area HQ area. As such we are seeking to either appoint someone who will live within commuting distance of the Bay Area, or who can easily travel to spend time in the office.

GlobalLogic

GlobalLogic is a leader in digital engineering. We help brands across the globe design and build innovative products, platforms, and digital experiences for the modern world. By integrating experience design, complex engineering, and data expertise—we help our clients imagine what’s possible and accelerate their transition into tomorrow’s digital businesses. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending our deep expertise to customers in the automotive, communications, financial services, healthcare and life sciences, manufacturing, media and entertainment, semiconductor, and technology industries. GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. which contributes to a sustainable society with a higher quality of life by driving innovation through data and technology as the Social Innovation Business.

Our Values

We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn’t impact your ability to do the job, including race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Equal Opportunity Employer (EOE)-Females/Minorities/Protected Veterans/Individuals with Disabilities

If you need a reasonable accommodation to apply for a job at Hitachi, please send the nature of request and contact information to [email protected] Queries other than accommodation requests will not be responded to.