Head of Product Marketing, Consumer

THE CHALLENGE

Eventbrite has built a world-class events marketplace, enabling entrepreneurs worldwide to grow their businesses with live events while helping event-goers discover unique, local things to do. We are looking for an experienced and highly strategic Product Marketing Lead for Eventbrite’s Consumer Marketplace. In this role, you will partner cross-functionally to drive the strategy for acquiring and retaining active users looking for things to do and increasing purchase conversion. You’ll do this by uncovering data-driven insights to improve product positioning, influence product roadmaps, and enhance customer communications. In addition, you will lead end-to-end go-to-market (GTM) motions for product releases and marketing campaigns.

THE TEAM

Our Product Marketing team’s mission at Eventbrite is to champion the needs of event creators and event-goers to bring irresistible product experiences to market, ensuring customers understand how Eventbrite’s products and features can enable their success. We work cross-functionally to action customer and market insights by influencing product and monetization strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.

THE ROLE

As Product Marketing Lead for Consumer Marketplace, you will drive game-changing strategies to increase acquisition, improve consumer user experience, and drive event merchandising and e-commerce on our platform. You will act as the bridge between Product and Marketing to coordinate successful product launches by articulating market requirements, defining and measuring success, executing go-to-market plans, and helping craft messaging that clearly communicates the value of Eventbrite. In partnership with research, analytics, and customer-facing teams, you will develop a deep understanding of our audience segments and their needs to recommend growth strategies and champion the customer throughout the organization.

This role will require you to bring a combination of strategic thinking, analytical rigor, strong communications, and operational excellence. The right candidate will thrive in an entrepreneurial environment and be motivated to hit and exceed our business targets. Your mission (and ours) is unique and powerful: bringing the world together through live experiences.

YOU WILL

• Work closely with UXR, Market Research, and Product to identify core customer segments and the key jobs to be done, unmet needs, and decision-making process for each segment
• Craft a robust learning agenda in partnership with research and analytics teams to stay on top of emerging trends
• Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value
• Drive full-funnel go-to-market planning - including brand, content, product experience, PR, paid media, brand, and customer marketing - to meet commerce and adoption KPIs
• Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement
• Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams
• Develop a perspective on the market and present compelling business cases to drive prioritization of key investments to support business and customer goals

THE SKILLSET

• 10+ years experience, including a background in new product development, product marketing, or business strategy, especially driving new product launches
• Experience with driving product marketing strategy and leading GTMs for a predominantly B2C audience
• Demonstrated success with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion
• Highly data-driven with strength in deriving actionable insights from data and research
• Biased towards action with ability to flex between big strategic decisions and building tactical workplans
• Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers
• Strong writing skills and demonstrated understanding of messaging strategy
• Energized by collaborative work; attacks big problems with big ideas and without ego
• Ability to manage multiple projects at one time, prioritizing and organizing effectively

WHAT WE OFFER

We are committed to providing competitive, valuable and meaningful benefits for our Britelings.

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.

Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.

Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote/hybrid environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

ABOUT EVENTBRITE

Eventbrite is a global self-service ticketing, marketing, and experience technology platform that serves a consumers and event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. With over 280 million tickets distributed for over 5 million total events in 2022, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.

IS THIS ROLE NOT AN EXACT FIT?

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Eventbrite is committed to equality of opportunity for all staff, and applications from all suitably qualified individuals are encouraged, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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