Head of Referral Marketing

As our Head of Referral Marketing, you’ll play a pivotal role in our mission to revolutionize the therapy healthcare marketplace. You’ll be responsible for creating predictable and sustainable growth through our referral program and word of mouth channels. You’ll oversee the end to end referral user journey, orchestrating a mix of multi-channel referral marketing, product experience, data analytics, and sales enablement. You’ll lead a growing team of marketers, fostering a culture of high velocity experimentation and learning.

You will:

• Be responsible for top of funnel provider growth from referrals; orchestrating the growth strategy across customer insights, data analytics, and marketing channels to create predictable and sustainable top of funnel growth from provider referrals
• Lead and inspire a team of marketers, providing organizational structure and fostering a culture of innovation and learnings
• Craft a multi-channel campaign plan for referrals, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
• Be accountable for pipeline targets from referrals, reporting out performance and insights to Headway’s executive team
• Partner closely with analytics and finance to own the inputs for the referral program’s growth models, building an intuition around growth levers and identifying new methods to test
• Identify new ways to use market research and analytics to deeply understand provider needs and ways to evolve the referral program’s roadmap
• Partner with Marketing Analytics to own the referral program experimentation roadmap, identifying core hypotheses and the organizational rigor to run high velocity experiments and learnings
• Deeply understand the strengths and growth areas of the end-to-end referral journey, optimizing for growth, product experience, and provider engagement

You'd be a great fit for this role if:

• You've had proven success in a leadership role driving rapid growth over a multi-year period
• You have a strong command of marketing unit economics and financial concepts
• You have 10+ years of professional experience and 2+ years of experience building and leading high-performing teams and recruiting top talent
• You have experience building and leading experimentation, bringing an expert level of knowledge of the structure, process, and analytics needed to run an experiments roadmap and culture around learnings
• You’re a bridge builder, with a proven track record of strong relationships across product, engineering, data science, analytics and sales
• You have a proven track record of setting targets and creating a strategic framework to consistently meet them
• You’re an excellent coach and team leader, you inspire your team to go above and beyond
• You have strong appreciation for the art of marketing, thinking outside the box to elevate our brand design, messaging and creative
• You lead by values, empathy, and by setting an example
• You have a demonstrated ability to influence at all levels of the organization

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $245,000
  • Group B: $220,500
  • Group C: $196,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities
  • Other compensation includes discretionary bonuses and/or commissions.

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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