Job details

Lifecycle Marketing

Heard is seeking an experienced Lifecycle Marketer to join our team. We're looking for someone who gets excited about the impact a robust, data-driven lifecycle program can have on revenue growth and retention. You should have a few years of experience orchestrating customer communication strategies across email, SMS, and push notifications, and want to play an integral role in evolving Heard's lifecycle program. In this role, you'll oversee communications to prospects and customers, creating data-driven, personalized experiences that drive engagement and retention. You'll work closely with the Head of Marketing, Content team, and Partnerships team to run mid-funnel campaigns, own critical lifecycle programs that convert prospects to marketing qualified leads (MQLs), and support sales conversion efforts. You'll own email reporting to guide resource decisions and collaborate with our engagement team on onboarding and retention initiatives. This role is perfect for an organized, data-driven marketer who works well cross-functionally and is passionate about creating impactful customer experiences.

Core Responsibilities

Manage all engagement and nurture campaigns in Customer.io and ensure prospects are guided throughout the entire funnel, including owning segmentation strategy, cadence optimization, and lead management
Partner with growth teams to target high-value prospects, develop compelling messaging that drives engagement, and move leads through the lifecycle - collaborating closely with marketing, partnerships, and sales teams
Support strategic initiatives including product launches, partnership activities, webinars, and co-branded marketing efforts through promotional and follow-up campaigns
Own the development and optimization of targeted nurture sequences for different therapist specialties, creating behavior-based campaigns that drive feature adoption and/or engagement
Generate data-driven hypotheses to continuously optimize lifecycle campaigns and communications, working with data and reporting to measure impact and develop strategies for improvement
Support the customer engagement team by launching and optimizing onboarding and re-engagement campaigns focused on retention
Monitor and improve key email metrics through consistent A/B testing of campaign elements, including open rates, click-through rates, and conversion rates

Required Qualifications

2-4 years of experience developing end-to-end lifecycle campaigns, from strategy to execution and measurement, with a proven track record of driving revenue and improving retention metrics
Strong expertise in marketing automation platforms, particularly Customer.io or similar tools, with deep understanding of segmentation, campaign architecture, and lead scoring methodologies
Demonstrated experience in customer segmentation and data-driven campaign optimization, with strong analytical skills and ability to translate insights into action
Experience with customer analytics tools (e.g., Amplitude, Looker) and ability to use data to inform campaign strategy and measure success
Outstanding written and verbal communication skills, with proven ability to collaborate effectively across marketing, sales, and product teams

Nice-to-Have

Technical proficient in basic HTML/CSS
Experience working with accounting, fintech, or B2B SaaS companies
Background in developing and optimizing customer onboarding programs
Experience with SMS and push notification campaigns

$100 - $125 a year

What we OFFER:

Remote Work Environment: Work remotely from anywhere during the contract period.

Opportunity to Make an Impact: Play a significant role in Heard’s growth during a pivotal time.

Collaborative Culture: Join a hardworking and passionate team dedicated to our mission.

Competitive Compensation: Receive competitive pay for the duration of the contract.

Heard Glassdoor Company Review

3.7

Heard DE&I Review

5.0

CEO of Heard

Unknown name

Approve of CEO

Average salary estimate

$112500 / YEARLY (est.)

min

max

$100000K

$125000K

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What You Should Know About Lifecycle Marketing, Heard

Heard is on the lookout for a Lifecycle Marketing expert to join our dynamic team and revolutionize our customer engagement strategies. As a Lifecycle Marketer at Heard, you'll dive deep into the exciting world of data-driven communications to enhance our customer experiences and fuel our revenue growth and retention efforts. With a few years of experience under your belt, particularly in orchestrating effective strategies across email, SMS, and push notifications, you're ready to take on a critical role that impacts lives and business alike. In this remote position, you'll collaborate closely with our Head of Marketing, Content team, and Partnerships team to craft mid-funnel campaigns that convert prospects into marketing qualified leads (MQLs) and support our sales initiatives. You'll not only run engagement and nurture campaigns but will also analyze data to create personalized experiences that resonate with our audience. If you're a data-savvy marketer with a passion for customer-centered experiences, Heard is the place for you! Join us in creating memorable journeys for our customers while leading innovative lifecycle programs that deliver measurable results.

Frequently Asked Questions (FAQs) for Lifecycle Marketing Role at Heard

What are the core responsibilities of a Lifecycle Marketer at Heard?

As a Lifecycle Marketer at Heard, you'll manage engagement and nurturing campaigns using Customer.io, guiding prospects through the entire funnel. Your job will involve optimizing segmentation strategies, creating compelling messaging for high-value prospects, and launching targeted nurture sequences. You'll support initiatives such as product launches and co-branded marketing efforts while continuously generating data-driven optimizations to improve campaign effectiveness.