Performance Marketing Manager

Who are Heidi

Heidi is on a mission to half the time it takes to deliver world class care. 

We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world. 

Today, we have a suite of tools that modernize documentation. Tomorrow, we’ll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work

Our team is a potent mosaic of sage, accomplished  leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do.

We’ve  raised our $10M Series A led by Australia's largest VC firm, Blackbird Ventures and in the midst of our next raise, with an ambitious global go-to-market strategy starting with the US & UK. 

We’re hiring a Performance Marketing Manager who’ll own our paid marketing strategy, optimize data driven segmentation and personalisation, manage budgets and performance tracking and help us scale rapidly. 

What you’ll do:

• Drive acquisition through multi-channel paid campaigns: Manage and optimise campaigns across Google, Meta, LinkedIn and other platforms over time to maximise high quality user acquisition.

  • Key metrics: CAC, conversion rates by channel

• Own the budget and performance tracking: Accountable for a $2m+ AUD performance budget annually. Develop and obsess over dashboards for real-time tracking and optimisation opportunities.

  • Key metrics: CAC, spend management

• Implement data-driven segmentation and personalisation: Leverage tools like Segment or Mixpanel to develop audience segmentation from verticals to geographies to use cases and execute personalised campaigns to enhance effectiveness.

  • Key metrics: Segment specific conversion rates, market CAC

• Identify and pursue optimisation opportunities: Use performance tracking and other data points to identify areas of poor performance and/or potential upside to pursue. Try A/B testing and other tactics to optimise in-market activity.

  • Key metrics: Conversion rates, bounce rates

• Scale acquisition efforts to unlock new growth: Identify and capitalise on new audience segments and channels to support ambitious growth objectives.

  • Key metrics: new user growth from untapped markets or channels

What we will look for:

• Proven track record of 5+ years’  in performance marketing, preferably in a high-growth tech start-up environment.

• An expert in paid search, paid social and a track record of scaling campaigns.

• A data wiz who loves diving into spreadsheets and finding hidden insights

• Someone comfortable managing large budgets and can strategically allocate spend for maximum growth.

• Exceptional communication and collaboration skills, with the ability to effectively interact with cross-functional teams and external partners.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We are relentless owners, we take full accountability for our work, embracing victories and setbacks.

  • We are clinical inventors, guided by an unwavering moral compass and grounded in data-driven truths.

  • We are humble winners, pursuing  success with a stoic determination while remaining warm and humble with each other in victory.

  • We are confident explorers, welcoming uncertainty with open arms; thriving in uncharted territories and excelling in low-context environments.

Why you will flourish with us 🚀?

• Flexible work with a 50% hybrid environment

• Additional paid day off for your birthday and wellness days

• Full gym access in our Melbourne location and Sydney TBC..

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi  wins, we all win

• The rare chance to create a global impact  as you immerse yourself in one of Australia’s leading healthtech startups 

• If you have an impact quickly, the opportunity to fast track your startup career!