SEO Specialist

Who are Heidi?

Heidi is on a mission to half the time it takes to deliver world class care. 

We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world. 

Today, we have a suite of tools that modernize documentation. Tomorrow, we’ll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work.

Our team is a potent mosaic of sage, accomplished  leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do.

We’ve  raised our $10M Series A led by Australia's largest VC firm, Blackbird Ventures and in the midst of our next raise, with an ambitious global go-to-market strategy starting with the US & UK. 

We’re hiring a SEO Specialist who’s ready to make waves in the AI healthtech space. You’ll be managing our template engine, optimising conversion and performance tracking, testing and tweaking as you go to drive rapid growth globally. 

Working closely with our VP, GTM and the founders, you’ll be our 1st SEO specialist  in the team and will have a great opportunity to build something 0 to 1.

What you’ll do:

• Template engine management: Own and scale our template library as a key growth engine. Research, categorise and optimise templates to maximise discovery and adoption. Drive the roadmap for template expansion and performance.

• Content and conversion management: Create high-impact content focussed on driving sign ups. Write compelling meta titles, descriptions and page content that converts search traffic into users. Balance quick wins with strategic long-term content.

• Performance tracking: Monitor and analyse organic search performance across template library and content. Use data to identify winning patterns, problem areas and growth opportunities to inform strategy and execution.

• Optimisation program: Drive systematic improvement of organic landing pages through testing and iteration. Optimise user journey from search to template to sign up.

• Growth experimentation: Test new content types, template categories and conversion tactics, including competitor comparison content, change management guides, compliance explainers and more.

What we will look for:

• Must have - proficient in any CMS, prolific web page builder in HTML, CSS, JS

• Should have - SVG animation experience, dynamic elements on page, implementing with a designer

• Nice-to-have: PHP, React, some back end experience

• Content: strong writing ability, SEO copywriting experience, understanding of user intent

• Analytical: experience with SEO tools and analytics, data-driven decision making

• Execution: self-starter with proven track record of shipping content that drives growth, comfortable balancing strategy with hands-on creation

Attitude is more important than experience so if you are a hungry, competitive  and highly motivated operator who has a knack for problem solving and driving growth, we want to hear from you.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We are relentless owners, we take full accountability for our work, embracing victories and setbacks.

  • We are clinical inventors, guided by an unwavering moral compass and grounded in data-driven truths.

  • We are humble winners, pursuing  success with a stoic determination while remaining warm and humble with each other in victory.

  • We are confident explorers, welcoming uncertainty with open arms; thriving in uncharted territories and excelling in low-context environments.

Why you will flourish with us 🚀?

• Flexible work with a 50% hybrid environment

• Additional paid day off for your birthday and wellness days

• Full gym access in our Melbourne location and Sydney TBC..

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi  wins, we all win

• The rare chance to create a global impact  as you immerse yourself in one of Australia’s leading healthtech startups 

• If you have an impact quickly, the opportunity to fast track your startup career!