Social Media Manager

About Hero Journey Club:

Hero Journey Club (www.herojourney.club) provides community-based mental health support inside of virtual gathering spaces to address loneliness and mental health for kids, teens and adults. We host weekly group sessions inside of video games like Minecraft to meet members where they already spend time, facilitated by credentialed facilitators.

We are building the social scaffolding to improve the emotional/mental health of every community. We are creating the infrastructure for modern communities to improve mental wellbeing through connection and belonging; the next generation of mental health tools, for the next generation.

Our mission is our impact:

• Make mental well-being more accessible and more personalized, anchoring on community support.

• Due to our unique program, our retention and clinical impact rate are 3x better than industry averages

• Due to our business model and community-first approach, our prices are 6x cheaper than traditional psychotherapy

Our team is mission-driven, impact-focused, and deeply passionate. We are backed by the world’s most respected venture capital firms, including A16Z, CRV, Northzone, Virtue Partners, and Able Partners.

Come craft the future of mental wellbeing with us and literally save lives — trailblazers, empaths, and pioneers wanted.

What we're looking for

Hero Journey Club is searching for a part-time (10-15 hrs/week) Senior Social Media Manager, responsible for guiding the strategic direction of our brand presence across all social media channels. Over time, you will also help us set the future strategy for social editorial content, reputation management channels, and engagement tied to marketing and brand goals.

This role is both a creator and operator for managing our external presence on our social media channels from creative brand campaign strategy to execution. You will help us build a strong presence on social media, identify organic marketing partnerships in the gaming ecosystem, and respond to questions from potential members through our social channels.

With a strong understanding of storytelling, brand, and design, you’ll lead the end-to-end process of social media campaigns, including the ability to plan, curate and tailor engaging content and copy for different social channels and audiences. You’ll also play a big part in leading our rebranding efforts across our social channels and thus will need a deep grasp of how to translate brand attributes into content that resonates with parents and kids.

You will be joining a lean team, and this role will have a lot of autonomy-- you should be a self-starter and be capable of self-directed work. This role will be impactful to our ever-growing program - reinventing what a community is at the heart of mental health and gaming. We hope to attract someone not only with executive presence but with a track record of scaling impact and measuring results.

🧑‍💻  The role

• Oversee day-to-day management of campaigns and ensure brand consistency

• Facilitate scaling brand and company awareness through various social media channels

• Work to create and implement social media strategies monthly

• Ensure brand consistency in copy through tone, voice and terminology

• Work with a designer to bring design briefs to life

• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience

• Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, TikTok, and YouTube

• Ensure progress on all platforms by using analytical tools such as Google Analytics and Microsoft Excel

• Oversee the creating and implementation of the monthly social calendar which includes monthly growth objectives and initiatives

💙 You will be ideal for the role if this sounds like you:

• 3-5 years of social media management experience

• Bachelor's degree in business, marketing, journalism, public relations or related field

• Professional certification in Google Analytics strongly preferred

• Proficient using multi-social posting programs

• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention

• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach

Right to work

We’re a fully remote company, we’ll hire you from anywhere in the US. At the moment, we are not able to sponsor any visa or relocation.

We are an equal opportunity employer!

Hero Journey Club is proud to be an equal opportunity employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category.

Fraud Attempt Information

For your safety, we want you to be aware that unauthorized individuals claiming to be HJC employees are extending false employment offers to steal money and personal information from job seekers. They are using legitimate websites and social media platforms and may use an unauthorized HJC logo and employee name. Do not engage if you believe communication is fraudulent. HJC employees communicate using email addresses that end with @herojourney.club.

HJC will never request money or credit card information or ask for personal details like address, social security number, bank information, or tax documents early in the interview process.

If you suspect you’ve encountered an instance of recruitment fraud: To report a suspicious email or job ad, email support@herojourney.Club and include as much detail as possible (any documentation will assist us).

Report the email address as “Phishing” through your email provider. This will help get the email account shut down. If you believe you have been a victim of online recruitment fraud, contact the FBI’s Internet Crime Complaint Center at ic3.gov.

HJC takes this very seriously and we hope by sharing this information we can prevent potential jobseekers from interacting with these scams.