Director of Market Insights - HCM

About Us HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies... Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people. Come and be you with us Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us. As the Director of Category Marketing at HiBob, you will lead a team of researchers and storytellers responsible for collecting and analyzing data to inform top-tier global marketing campaigns, as well as influencing HiBob’s overall product and go-to-market strategies. Leveraging your expertise in the HCM market and your experience covering companies like Workday, SAP, Rippling, UKG, and others, you will drive the development of proprietary research and thought leadership content that positions HiBob as a trusted leader in the HCM market and among HR teams everywhere. What will you do? Thought Leadership and Evangelism: • Serve as an evangelist for HiBob in the HR market, leveraging your expertise and insights to participate in industry events, webinars, and speaking engagements • Collaborate with marketing teams to develop thought leadership content, including whitepapers, articles, blog posts, and presentations, that showcase HiBob’s unique perspective and expertise for HR leaders • Build relationships with key industry influencers and analysts to amplify HiBob’s thought leadership initiatives and enhance its reputation in the market Market Analysis and Insights: • Oversee the collection and analysis of data on market trends, competitor activities, and customer behavior to inform business strategy, product planning, and go-to-market initiatives • Lead efforts to size the Total Addressable Market (TAM), update Ideal Customer Profiles (ICP), and conduct closed-won/loss analysis to identify key trends and opportunities • Collaborate with cross-functional teams to map and research target buyer personas, ensuring a deep understanding of customer needs and pain points Proprietary Research Development: • Drive the development of proprietary primary research studies to generate insights that fuel marketing campaigns and thought leadership initiatives • Partner with internal stakeholders to identify research topics and objectives, design surveys and data collection methodologies, and analyze findings to uncover actionable insights • Translate research findings into compelling narratives and insights that resonate with target audiences and position HiBob as a thought leader in the HR market Team Leadership and Management: • Lead and mentor a small team of research analysts, providing guidance, support, and feedback to drive individual and team performance • Establish performance metrics and goals for the team, conducting regular performance reviews and identifying opportunities for skill development and growth • Implement processes and best practices to optimize research efforts and ensure high-quality insights that meet business needs • Note: We are currently only considering candidates located in EST and with the ability to travel to our NYC location as needed.** Base salaries for this role range from $200,000 - $230,000 per year. Additionally this role has a variable compensation component. As an HR company, HiBob seeks to create a best-in-class employee experience for all Bobbers. We take immense pride in the diversity of our team and in creating an environment that is fair and equitable for all. Ensuring pay equity across race, gender, and all other forms of diversity is pivotal to this mission. When determining salary ranges for our roles, we look at external market data and the salaries of Bobbers holding the same or similar roles. Our pay bands are wide because great candidates come to us with a broad range of experience and skill sets. When making individual pay rate decisions, we take into account the candidates’ depth of experience, their qualifications relative to incumbent employees, and their location-among other factors. Requirements: Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience, or not all the skills, we’d still like to hear from you. This could be the perfect fit for you and us. • Domain expertise in the HCM competitive landscape - familiar with the products, services, value proposition, positioning, etc. of all the main players • Deep familiarity with the target audience (HR and Finance teams) • Experience with a diverse range of research - quantitative and qualitative, proprietary and secondary research, statistical analysis, large-scale surveying, etc. • Demonstrated track record of thought leadership in the HR market, including participation in industry events, publications, and speaking engagements • Experience managing diverse teams, with the ability to manage and develop a team of researchers to drive impactful insights and analysis • Excellent communication and storytelling abilities, with experience translating complex data and insights into actionable recommendations and thought leadership content • Experience leading complex projects to completion • Experience in client-facing roles and public speaking events where you are the subject matter expert • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously Join our village HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this: • Stock options at a high-growth unicorn startup • 100% subsidized medical, dental, and vision coverage for employees • 401(k) with a 3% company match starting from Day 1 • Hybrid working model for bobbers in the NY metro area • Work from home allowance to get your home office set up! • Temporary remote work-from-anywhere in the world for up to 2 months after 6 months of employment • Annual Headspace subscription and wellness benefits • Two social impact days per year for volunteering • Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend each quarter to rest and recharge • Employee referral program - $2,500 bonus for each successful referral • Fun and frequent social events (in-person and virtual) • We love birthdays - take the day off and receive a special gift • Dog-friendly office If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village