Associate Product Manager || Kollab & Certificates

About HighLevel

Founded in 2018, HighLevel Inc. (www.gohighlevel.com) is a B2B SaaS platform focused on marketing agencies and entrepreneurs. Our goal is to be a comprehensive solution for managing all types of businesses. Our clients include digital marketing agencies, ad agencies, SEO agencies, call centers, sales agencies, affiliate marketers, white-label software sellers, and freelancers. We serve a variety of niches such as real estate, dental & medical, local businesses, e-commerce, professional services, home services, digital courses & community managers, social media influencers, and field services. Our platform includes various product areas such as CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments, and more. We serve over 70,000 agencies and 600,000 small & medium businesses, supported by a 1,200+ strong remote team across 15 countries.

We encourage you to learn more about our platform on our YouTube channel (https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g)

Why Join HighLevel? 

- Collaborative Culture: A passionate and driven team.

- Ownership and Responsibility: It’s never somebody else’s job.

- User-Centric: Focused on adding value for our users.

- Agility: Fast delivery using lean principles, going to market in weeks instead of quarters.

- Innovation: Good ideas always get tested.

- Team Care: We take care of our team so they can take care of our users.

- Continuous Improvement: Embracing constant and iterative improvement.

- Learning Opportunity: Learn how to scale a B2B SaaS startup and build impactful products.

About the Team

Currently we have millions of sales funnels, websites, attributions, forms and survey tools for lead generation. Our B2B customers use these tools to bring in the leads to the HighLevel CRM system. We are working to continuously improve the functionality of these tools to solve our customers’ business needs. In this role, you will be expected to be autonomous, guide other developers who might need technical help, collaborate with other technical teams, product, support and customer success.

About the Role

HighLevel Inc. is seeking an Associate Product Manager for our Kollab and Certification product. This role oversees our Kollab/Certificate builder and preview side of the platform. The individual in this position will need to collaborate closely with the Product Manager for other membership products to align on common objectives. The goal is to create a delightful experience for our course creators, streamline the onboarding process, and improve time to activation new users. The platform currently supports 600,000 active users per month. Additionally, this role will involve improving the mobile experience of the Kollab mobile app. You will be supported by a team of developers, infrastructure specialists, designers, and other teams, and guided by the leadership. You will be required to refine the roadmap, prioritize ruthlessly, and focus on adding value for other teams in an iterative manner. This will require a deep understanding of which features are most important to solve our organizational challenges, derived from your deep knowledge of SaaS businesses, process optimizations, analytics tools, and product definition skills.

• Own the roadmap for the products
• Interact with multiple teams, internal stakeholders, and customers to make sure the platform is  always at par with the competition and best in the market
• Understand cost factors and optimize storage costs for course videos
• Improve the UX/UI for the course builder and preview
• Educate internal teams on the latest developments and trade-offs in product decisions
• Monitor Product KPIs and BAU metrics to identify areas of improvement and make informed decisions
• Empower marketing, trial engagement, customer success, account management, data platform, affiliate management, and support teams

• Ability to write accurate and precise OKRs
• Prior Experience or understanding of LMS/MOOC Industry
• Previous experience as an APM or PM
• Familiarity with Agile or Scrum environments
• Excellent communication and interpersonal skills
• Experience with Pendo, Google Analytics, Clickup/JIRA and Wireframing tools (Balsamiq, Whimsical, etc.) is a bonus
• Previous experience of proven UI/UX skills is a plus
• Ability to lead without formal authority and guide other departmental leaders to outcomes
• Creative problem-solving skills and attention to detail

Indicative Interview Process

Please note that the sequence and number of rounds may vary based on the candidate, interim feedback, and role requirements.

Step 1: Introductions & Exploratory Call (Duration: 30 mins) - This step aims to introduce HighLevel to you, answer questions about our Vision, Mission, and roadmap, and get to know you better.

Step 2: Product Round (Duration: 60 mins) - This round assesses your product management skills and abilities across various dimensions, such as strategic thinking, process understanding, product judgment, and problem-solving.

Step 3: Assignment - You will be expected to work on a Product Teardown Case Study.

Step 4: Case Study Round (Duration: 60 mins) - The goal of this round is to evaluate your presentation, product sense, communication, and strategy skills.

Step 5: Cultural Fitment Round (Duration: 30 mins) - The goal of this round is to assess cultural fit by discussing values, behaviors, traits, and other relevant aspects to ensure alignment between the candidate and the company’s culture.

EEO Statement

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.