SEO Analyst

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an... inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Inclusion Always Growth Mindset Team Empowerment Fierce Distinction We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. We are based in San Francisco, with offices in New York, Boston, and Chicago. However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington. In this role, you will be responsible for helping Highwire clients improve their visibility in organic search results. As part of the Insights & Analytics team, the SEO Analyst will contribute strategic recommendations to clients and will be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The SEO Analyst must understand client goals and SEO strategies, incorporating them into appropriate SEO tactics. This role involves significant collaboration with client operations, content marketing, and other functions across the agency. Key Responsibilities: • SEO Reporting: Provide SEO reports with minimal oversight, including data pulling, analysis, insights, and presentations • Technical and Competitive Analysis: Lead technical site analysis, competitive analysis, and content audits to inform SEO strategies • Website Audits: Conduct website audits to create technical, creative, and conversion rate optimization (CRO) recommendations that are aligned with brand priorities and goals • Task Prioritization: Prioritize tasks based on their likely effectiveness and implementation feasibility • Data-Driven Recommendations: Present findings and support recommendations with hard data • Problem Solving: Identify and solve problems that arise in reporting and SEO strategy implementation • Content and Technical Analysis: Develop content recommendations and technical analysis presentations to enhance SEO performance • Marketing Support: Support marketing efforts by contributing to SEO case studies, white papers, blog posts, and points of view (POV) • Collaboration: Work with creative and development teams to ensure proper implementation of SEO recommendations • SEO Strategy Integration: Translate clients’ business goals and marketing objectives into successful SEO strategies • Keyword Research: Decide upon final keyword lists with minimal supervision • Tool Utilization: Understand a variety of SEO/SEM tool sets, knowing when and how to use each effectively, and develop opinions on their uses and limitations • Technical SEO: Build technical SEO acumen to identify and address common SEO issues • Cross-functional Collaboration: Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client marketing goals • Industry Updates: Present new tools and summarize industry articles to the internal team Requirements: • Minimum of 2+ years of experience in SEO or a relevant function such as SEM • Familiarity with multiple keyword research, reporting, and link-building tools • Understanding of why certain search results appear for various keywords • Expertise with technical SEO tools such as: • Ahrefs/Moz/SEMRush • Google Search Console • Screaming Frog • Lumar • Similar tools • Comfortable with platforms including Adobe Analytics or Google Analytics • Proficiency with Microsoft Excel, Word, and PowerPoint • Excellent research, writing, and presentation skills with a keen attention to detail • Innovative thinker and intuitive learner, capable of quickly finding solutions in a fast-moving industry Desired Skills & Experience: • Ability to multitask and handle other duties as assigned • Ability to think critically with a solutions-oriented mindset. • Understanding of basic web development technologies, including HTML • Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts • Knowledge of eCommerce SEO concepts • Ability to develop interpersonal relationships across clients and teams • Experience with project management tools is a plus Highwire Perks • Competitive salary • Merit-based bonuses and promotions • Hybrid work model to suit your schedule and lifestyle • Excellent vacation policy including an extended break for summer and winter holiday • Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm • 401K Match • Medical and dental benefits/ FSA • Paid Parental Leave • Commuter Benefit • Home office equipment stipend • Growth Mindset Stipend of $100 annually for books, exhibitions, etc • Technology reimbursement • Wellness benefit • Donation Match • Full-time writing Coach • Mentorship • Monthly recognition programs • Employee referral bonus • New business referral bonus • Quarterly Highwire fun events – Thanksgiving is our favorite holiday • Dog-friendly work environment • Extremely supportive, nurturing environment with many opportunities for learning and growth The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities. If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you. Apply now and let's explore the possibilities together! Job Alert If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography