Development and Marketing Manager at Hillels of Georgia

As the Development and Marketing Manager at Hillels of Georgia, your primary responsibilities will include creating and executing a comprehensive fundraising strategy alongside the Chief Development Officer, developing engaging donor-centric campaigns across various platforms, managing social media and marketing communications, and overseeing high-impact fundraising events. You'll also be responsible for donor stewardship initiatives, researching potential donors, and ensuring brand cohesion across all marketing materials.

To excel as the Development and Marketing Manager at Hillels of Georgia, a Bachelor’s degree in Marketing, Communications, or a related field is preferred but not mandatory. Additionally, candidates should have a minimum of 5 years of experience in nonprofit development and marketing. Knowledge of Jewish culture and experience in Jewish communal service will significantly enhance your application. Outstanding communication skills and proficiency with tools such as Canva and Constant Contact are also critical.

Experience in fundraising, marketing, and nonprofit development is highly beneficial for a Development and Marketing Manager at Hillels of Georgia. Specifically, familiarity with CRM systems like Little Green Light, graphic design skills, and a demonstrated ability to manage multiple projects effectively in a fast-paced environment can help determine your success in this role. Additional experience in program management or community engagement would also provide a significant edge.

The Development and Marketing Manager at Hillels of Georgia works closely with the development team to integrate marketing strategies into fundraising initiatives. You'll collaborate with various internal stakeholders to align marketing materials with Hillel’s vision and values, ensuring that all outreach and communications drive fundraising goals and strengthen community engagement. This collaborative spirit is essential for fostering a unified approach to the organization’s mission.

The salary range for the Development and Marketing Manager position at Hillels of Georgia is between $65,000 and $75,000, depending on experience. Additionally, Hillels of Georgia offers a comprehensive benefits package, including health insurance, retirement plans, generous vacation and sick leave, parental leave, as well as excellent professional development opportunities, mentorship, and skill-building resources.

When answering this question, consider sharing a mix of strategies, such as building strong relationships with donors, utilizing storytelling to convey impact, and leveraging social media to reach a wider audience. Highlight any successful past experiences you've had in developing or implementing similar strategies.

Provide specific examples of marketing campaigns you've managed, detailing your role, the strategies employed, and the results achieved. Discuss your experience with various platforms, content creation, and how you measured the success of these campaigns.

Share your approach to project management, which may include tools you use (like project management software), techniques for setting priorities based on urgency and impact, and your method for keeping stakeholders informed and engaged throughout the project lifecycle.

Discuss how effective storytelling can create an emotional connection with donors and inspire them to contribute. Provide examples of successful campaigns where storytelling has made a significant impact, and share your techniques for crafting compelling narratives.

Mention any specific CRM systems you’ve worked with, such as Little Green Light. Discuss how you use these tools to track donor information, manage communication, analyze campaign effectiveness, and drive fundraising efforts.

Talk about the importance of maintaining relationships with donors through personalized communication, regular impact reports, and acknowledgment letters. Share examples of how you've successfully engaged with donors in the past and how you've cultivated long-term relationships.

Discuss your insights into the unique aspects of the Jewish community and how they influence marketing strategies. Highlight channels where you've experienced success in fostering engagement, such as social media, community events, or newsletters.

Explain your approach to defining success metrics based on the campaign's goals, such as engagement rates, donor conversions, or community outreach. Discuss tools or methods used for tracking these metrics and how you apply this data for future campaigns.

Share your experiences in managing volunteers, outlining any relevant programs or initiatives. Discuss how you've collaborated with community partners to enhance fundraising efforts and community outreach.

Reflect on both immediate actionable goals, such as assessing current campaigns and establishing relationships with team members, as well as mid-term objectives like developing or refining fundraising strategies and enhancing community engagement efforts.