Sr. Consumer Lifecycle Marketing Manager

Overview:About the roleWe are looking for an experienced consumer lifecycle marketer with a passion for creating and executing campaigns that drive engagement and retention throughout the entire customer journey. You will have a unique opportunity to develop and implement lifecycle marketing strategies that foster strong relationships with our members, enhance their experiences, and increase long-term loyalty. Your role will involve analyzing customer data, segmenting audiences, and crafting personalized campaigns that resonate with our diverse customer base. Additionally, you will partner with product teams to launch new program features as a means of driving incremental engagement and retention.If you have a proven track record of driving marketing strategy and execution to millions of users, care about understanding and delivering value to consumers, and are passionate about helping people move beyond pain, we’d love to meet you.• Develop messaging and positioning that clearly communicates our value prop and differentiators to target audiences• Develop and execute comprehensive lifecycle marketing campaigns to drive member engagement and retention.• Collaborate with stakeholders to translate business and investment decisions into actionable marketing plans, inclusive of seeking budget approval and anticipating marketing results.• Analyze marketing performance metrics, ensuring continued success to marketing goals• Leverage expertise of the performance marketing teams to identify testing opportunities, optimize marketing communications, and to incorporate findings into future communications• Develop marketing strategies with product leaders that align and provide value to company objectives• Leverage and conduct market research to inform marketing strategies and develop knowledge of audience needs and wantsHinge Health Hybrid ModelWe believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days/week.Qualificatons:Qualifications• 10+ years of consumer product and/or lifecycle marketing experience• Bachelor’s Degree in Marketing or Business; MBA preferred• Proven experience in lifecycle marketing, with a strong understanding of customer segmentation and targeted marketing.• Excellent analytical skills, with the ability to interpret customer data and translate insights into actionable strategies.• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.• Demonstrated ability of managing and prioritizing a diverse set of projects independently• Strong project management and execution skills, leading complex projects• Confident self-starter with a willingness to work both autonomously and with cross-functional partners, in a dynamic and fast-paced environmentThis position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $188,000 - $282,000.Company Information:About Hinge HealthHinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon.Learn more at http://www.hingehealth.comWhat You'll Love About Us• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.• Modern life stipends: Manage your own learning and developmentDiversity and InclusionWe’re committed to building diverse teams that reflect the communities we serve. Visit hingehealth.com/diversity-equity-and-inclusion to learn more about what moves us.Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.