Lifecycle Marketing Manager at HomeLight in San Francisco, CA

Who We Are We're building the future of real estate -- today. HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and win at any step of the real estate journey, whether that's finding a top agent, securing a competitive mortgage, or ensuring on-time, easy close. HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. We pride ourselves on our company culture - but don't just take it from us . We've been recognized as a best place to work by Forbes . We're committed to diversity both internally and externally through programs such as our Black Real Estate Agent Program with NAREB . Our team breaks barriers every day while staying committed to HomeLight's goals and core values , which is a crucial element to our shared success. Who You Are You have a background in... lifecycle marketing, having owned multi-channel strategies to activate, onboard, and retain users. You're comfortable building programs from scratch - diving into product behavioral data to identify opportunities, plotting user journeys, crafting effective campaigns, and running iterative experiments. You thrive in a fast-paced environment and are comfortable pushing your roadmap forward. What You'll Do Here Own the customer lifecycle marketing roadmap to drive growth for the company Build a multi-channel customer lifecycle strategy across email, web push, SMS, and other marketing channels Partner with Product Marketing to craft compelling creative briefs and overall messaging strategy Run A/B tests across campaigns and channels to identify key levers of growth that we can scale across the program Monitor overall portfolio performance and share readouts on a regular cadence with team Collaborate cross-functionally with Product, Agent Lifecycle, Product Marketing, Content Marketing, Sales Ops, PR and Communications (and many other teams) to drive projects forward What You Bring 4 years of experience in marketing, preferably in lifecycle marketing or product marketing Proven track record of building and scaling a lifecycle marketing program across multiple channels Experience working with multiple ESPs and/or engagement marketing tools Expertise in lifecycle marketing best practices, especially when it comes to email Ability to ruthlessly prioritize among multiple projects and timelines Experience analyzing data and using insights to inform campaign decisions Ability to build trusted cross-functional relationships and manage stakeholders Strong organizational and communication skills Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse