Job details

Senior Data Analyst (Marketing)

Data Analysis: Collect, analyze, and interpret data from various sources (e.g., website analytics, paid media, social media, television advertising, and customer feedback) to identify trends and opportunities.
Campaign Performance: Evaluate the effectiveness of marketing campaigns through metrics such as ROI, customer acquisition cost, and conversion rates. Provide actionable recommendations to improve performance.
Market Research: Conduct thorough market research to understand industry trends, customer behavior, and competitive landscape. Create detailed reports to inform marketing strategies.
Reporting: Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and present findings to stakeholders.
Budget Management: Assist in the management of the marketing budget, ensuring efficient allocation of resources based on data-driven insights.
Collaboration: Work closely with cross-functional teams, including product, data engineering/data platform, and finance to align marketing strategies with business objectives.
Tool Management: Utilize and manage marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software.

Honor is seeking a detail-oriented and data-driven Marketing Analyst to join our centralized Data Analytics team. The company focuses on combining high tech with high-touch to deliver better home care solutions.

Skills

Proficiency in data analysis tools (e.g., Looker, SQL, dbt, Python, Google Analytics).
Familiarity with marketing platforms (e.g., Google ads, CRM systems).
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
High level of accuracy and attention to detail.