Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Marketing Campaign Developer - Full-time image - Rise Careers
Job details

Marketing Campaign Developer - Full-time

**Become a part of our caring community and help us put health first**In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Marketing Campaign Developer Professional 2 focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaignsAs a Marketing Campaign Developer Professional 2 (or internally known as a Professional 2, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.• *Key Role Functions**+ Partner with associates in other business areas to define business needs and help translate those needs into system requirements+ Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications+ Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance+ Data consultation, data strategy and implementation of consumer messaging programs+ Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing+ Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process+ Develop an appropriate knowledge of Humana’s vision and strategy as well as program design to support business strategy ​• *Use your skills to make an impact**• *Required Qualifications**+ Bachelor’s degree in math, statistics, computer science or a related quantitative field and a minimum of 1 year of campaign development experience **_OR_** a minimum of 3 years of experience without a degree+ Experience with at least one of the following tools: Unica, Adobe Campaign+ SQL programming+ Experience with documenting and/or gathering requirements+ Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements+ Ad-hoc query tools and data repositories that support data extraction+ Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)+ Possess a keen analytical mindset and the capability to independently navigate and address various priorities+ Must be passionate about contributing to an organization focused on continuously improving consumer experiences• *Preferred Qualifications**+ Master's degree in marketing, communications or business+ Prior health insurance industry experience+ Understanding of marketing metrics and program measurement+ Experience working with one of the following tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC)+ Understanding of Medicaid• *Additional Information**• *This is a remote role anywhere in the US that will require you to accommodate Eastern Standard Business Hours.**To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested+ Satellite, cellular and microwave connection can be used only if approved by leadership+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information• *Our Hiring Process**As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.• *Scheduled Weekly Hours**40• *Pay Range**The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$57,700 - $79,500 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.• *Description of Benefits**Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.• *About us**Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.• *Equal Opportunity Employer**It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.• *Become a part of our caring community and help us put health first**In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Marketing Campaign Developer Professional 2 focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaignsAs a Marketing Campaign Developer Professional 2 (or internally known as a Professional 2, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.• *Key Role Functions**+ Partner with associates in other business areas to define business needs and help translate those needs into system requirements+ Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications+ Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance+ Data consultation, data strategy and implementation of consumer messaging programs+ Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing+ Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process+ Develop an appropriate knowledge of Humana’s vision and strategy as well as program design to support business strategy ​• *Use your skills to make an impact**• *Required Qualifications**+ Bachelor’s degree in math, statistics, computer science or a related quantitative field and a minimum of 1 year of campaign development experience **_OR_** a minimum of 3 years of experience without a degree+ Experience with at least one of the following tools: Unica, Adobe Campaign+ SQL programming+ Experience with documenting and/or gathering requirements+ Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements+ Ad-hoc query tools and data repositories that support data extraction+ Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)+ Possess a keen analytical mindset and the capability to independently navigate and address various priorities+ Must be passionate about contributing to an organization focused on continuously improving consumer experiences• *Preferred Qualifications**+ Master's degree in marketing, communications or business+ Prior health insurance industry experience+ Understanding of marketing metrics and program measurement+ Experience working with one of the following tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC)+ Understanding of Medicaid• *Additional Information**• *This is a remote role anywhere in the US that will require you to accommodate Eastern Standard Business Hours.**To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested+ Satellite, cellular and microwave connection can be used only if approved by leadership+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information• *Our Hiring Process**As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.• *Scheduled Weekly Hours**40• *Pay Range**The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$57,700 - $79,500 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.• *Description of Benefits**Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.• *About us**Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.• *Equal Opportunity Employer**It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana Glassdoor Company Review
3.8 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Humana DE&I Review
3.53 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
CEO of Humana
Humana CEO photo
Jim Rechtin
Approve of CEO

Average salary estimate

Estimate provided by employer
$85000 / ANNUAL (est.)
min
max
$75K
$95K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Campaign Developer - Full-time, Humana

At Humana, we are passionate about putting health first, and we're looking for a talented Marketing Campaign Developer Professional 2 to join our dynamic team in Boise, ID. As a vital member of our Marketing, Regulatory and Operational Communications team, you'll play a key role in crafting successful marketing strategies and executing impactful campaigns. Your day-to-day will revolve around gathering requirements, data mapping, and managing various channels, including direct mail, email, and digital outreach. You will collaborate with multiple business partners, ensuring that the marketing messages align with our larger mission to improve consumer experiences through innovative technology. With a keen analytical mindset, you're prepared to identify process improvements while navigating a collaborative environment. Additionally, you'll gain insightful experience working with advanced marketing tools such as Unica or Adobe Campaign, making impactful decisions based on actual data. Your work will be truly meaningful, directly contributing to the health and well-being of consumers across our services. If you're ready to leverage your database marketing skills with an organization that values growth and well-being, we’d love to explore this opportunity together!

Frequently Asked Questions (FAQs) for Marketing Campaign Developer - Full-time Role at Humana
What are the responsibilities of a Marketing Campaign Developer at Humana?

As a Marketing Campaign Developer at Humana, your responsibilities include gathering requirements for marketing campaigns, mapping out data management strategies, and executing marketing efforts across various channels like email and direct mail. You will also collaborate with IT and other business areas to ensure effective campaign execution.

Join Rise to see the full answer
What qualifications do I need to become a Marketing Campaign Developer at Humana?

To qualify for the Marketing Campaign Developer position at Humana, you should have a Bachelor's degree in a quantitative field or at least three years of relevant experience. Additionally, familiarity with tools like Unica or Adobe Campaign and skills in SQL programming are highly advantageous.

Join Rise to see the full answer
What tools will I be using as a Marketing Campaign Developer at Humana?

In the role of Marketing Campaign Developer at Humana, you will work with proprietary campaign management systems as well as industry-leading marketing automation tools such as Unica and Adobe Campaign. Proficiency in SQL and working with data repositories will also be part of your daily tools.

Join Rise to see the full answer
Is the Marketing Campaign Developer role at Humana remote?

Yes! The Marketing Campaign Developer position at Humana is a remote role, allowing you the flexibility to work from anywhere in the U.S. However, be prepared to accommodate Eastern Standard Business Hours.

Join Rise to see the full answer
What kind of companies or sectors will I work with as a Marketing Campaign Developer at Humana?

As a Marketing Campaign Developer at Humana, you'll work closely with various business segments within the health insurance industry. This includes cross-functional collaboration with teams in Marketing Communications, Clinical, and IT, facilitating a comprehensive approach to campaign development.

Join Rise to see the full answer
Common Interview Questions for Marketing Campaign Developer - Full-time
Can you explain your experience with campaign management tools like Unica or Adobe Campaign?

Absolutely! In my previous role, I extensively used Unica to develop targeted marketing campaigns. I utilized its features to segment data effectively, which allowed us to tailor our messaging. I am comfortable with the intricacies of campaign development, including testing and implementation.

Join Rise to see the full answer
How do you approach gathering requirements for a marketing campaign?

I start by meeting with stakeholders to identify business needs clearly. Then, I translate these needs into actionable specifications that guide the campaign's direction, ensuring all parties are aligned on objectives and expectations before development begins.

Join Rise to see the full answer
What strategies do you employ for data quality assurance in marketing campaigns?

I always prioritize data integrity by implementing comprehensive testing protocols prior to campaign launches. Additionally, I leverage ad-hoc query tools to analyze data validity and accuracy throughout the campaign lifecycle.

Join Rise to see the full answer
Describe a successful marketing campaign you led. What made it successful?

In a previous campaign, I utilized targeted email marketing and A/B testing to refine our message. Success was due to precise segmentation and timing, as well as analyzing KPIs post-campaign to make informed decisions for future projects.

Join Rise to see the full answer
How do you stay updated with the latest marketing trends and tools?

I regularly attend industry conferences, webinars, and engage in online communities. Additionally, I subscribe to marketing publications to stay informed about emerging technologies and best practices in database marketing.

Join Rise to see the full answer
How do you handle tight deadlines when developing marketing campaigns?

I prioritize tasks using a structured timeline while maintaining open communication with team members and stakeholders. I believe in adapting swiftly to changes and focus on delivering high-quality output within established timeframes.

Join Rise to see the full answer
What methods do you use to measure the success of marketing campaigns?

I analyze a combination of metrics including engagement rates, conversion rates, and overall ROI. I also set clear KPIs at the start of every campaign and review these post-campaign to evaluate effectiveness and make improvements.

Join Rise to see the full answer
How do you ensure compliance with regulations in marketing campaigns?

I always stay abreast of compliance requirements, especially in the healthcare sector. I collaborate closely with legal teams during the campaign development process to ensure all communications adhere to regulations and are ethical.

Join Rise to see the full answer
What is your experience in working with cross-functional teams?

I have collaborated extensively with IT, clinical teams, and marketing communications. I believe fostering open dialogue is essential for aligning goals and ensuring successful campaign execution across different departments.

Join Rise to see the full answer
Can you walk us through your data mapping process?

Certainly! I start with identifying the target audience and then map their behavior and preferences against our data sets. This involves extracting and cleaning relevant data, which I then use to create a strategy that supports our marketing objectives.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User

Join Humana as a Senior Organizational Effectiveness Professional and drive impactful leadership development initiatives across the organization.

Photo of the Rise User
Posted 10 days ago

As an Inbound Contacts Representative at Humana, you will join a caring community dedicated to improving consumer health experiences through effective communication and support.

Photo of the Rise User
Posted 11 days ago

Join Europastry as a Trade Marketing Manager to leverage your expertise in retail and foodservice markets for driving impactful marketing strategies.

Photo of the Rise User

Nature's Sunshine is looking for a creative Copywriter to drive compelling content across their Global Marketing initiatives.

Photo of the Rise User

Join SiriusXM as a Sales Marketing Coordinator, where you will support dynamic marketing strategies within the audio entertainment landscape.

Photo of the Rise User
Two Circles Remote No location specified
Posted 9 days ago

Join Two Circles as a Content Insights Manager to leverage data analytics in driving growth for our sports and entertainment clients.

Photo of the Rise User
Posted 9 days ago
Customer-Centric
Rapid Growth
Diversity of Opinions
Reward & Recognition
Friends Outside of Work
Inclusive & Diverse
Empathetic
Feedback Forward
Work/Life Harmony
Casual Dress Code
Startup Mindset
Collaboration over Competition
Fast-Paced
Growth & Learning
Open Door Policy
Rise from Within
Maternity Leave
Paternity Leave
Flex-Friendly
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401K Matching
Paid Holidays
Paid Sick Days
Paid Time-Off

We are looking for an experienced Marketing Manager to drive our marketing initiatives and lead our team remotely from Houston.

Photo of the Rise User
Posted 8 days ago

Join Newell Brands as the Director of Retail Marketing, overseeing innovative strategies that drive consumer engagement and brand activations.

Hut 8 Remote Miami, Florida, United States
Posted 4 days ago

Join Hut 8 as a Senior Manager of Digital Marketing and lead groundbreaking initiatives that shape brand identity and community engagement in the rapidly evolving tech space.

Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Take Risks
Casual Dress Code
Startup Mindset
Emails over Meetings
Collaboration over Competition
Fast-Paced
Growth & Learning
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Mixe-Ability Accomodations
Work Visa Sponsorship
Commuter Benefits
Employee Resource Groups
Performance Bonus
Health Savings Account (HSA)
Flexible Spending Account (FSA)

Elevate your career with TikTok as a Special Projects Manager in the Fashion category, where creativity meets commerce.

Since 1961, Humana has been committed to helping people live healthy and happy. Our approach is simple—offer personalized care from people who care. We do this by listening to our members and creating solutions to help them reach the best version ...

400 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 23, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY