CRO Expert

Company Introduction:

Apex is a growing agency focused on Conversion Rate Optimization (CRO), aimed at boosting client sales without increasing ad budgets. We work with top e-commerce brands to enhance their websites, using data and proven strategies to drive growth.

With a solid record of delivering results, we combine technical skills with a focus on improving user experience. As we expand, we offer opportunities to work with a talented team, solving challenges and applying advanced CRO methods.

If you’re looking to make a difference and help e-commerce businesses grow, alongside a team of driven professionals, consider joining the Apex team.

About the Role 

The Conversion Rate Optimization Expert is responsible for enhancing the performance of our clients’ websites by implementing data-driven strategies that maximize their conversion rates. 

This position plays a key role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance. You will collaborate closely with copywriters, designers, web developers, and other team members.

Your responsibilities will include developing Conversion Rate Optimization (CRO) strategies for our clients, auditing their websites to identify optimization opportunities, running A/B and multivariate tests to determine the changes needed, and working with our internal teams to execute, monitor, and further improve the results of the optimizations implemented. 

Mission Statement:

The primary mission of our Conversion Rate Optimization Expert is to drive measurable improvements in our clients’ e-commerce website performance by implementing tailored CRO strategies. This will involve working directly on optimizing brand websites and using data-driven insights to enhance user experiences, maximize conversion rates, and deliver real business growth to our clients.

General responsibilities:

The responsibilities of our Conversion Rate Optimization Expert include, but are not limited to:

• Developing and implementing tailored, data-driven backend CRO strategies for our agency’s clients to enhance their website performance and maximize conversion rates
• Performing thorough brand audits of clients’ websites to identify areas for improvement
• Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
• Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented
• Optimizing brands’ landing and product pages, checkout flows, and overall website architecture
• Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
• Monitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement
• Translating complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisions
• Staying up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries to continuously refine your own strategies and practices
• Maintaining thorough documentation of all CRO projects, including test results and client interactions, to track progress and outcomes
• Assisting in the development of CRO case studies and success stories for marketing purposes

Overall, the Conversion Rate Optimization Expert will play an important role in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence, enhance user experiences, and ultimately increase conversion rates across their e-commerce platforms.

Position specifications:

The Conversion Rate Optimization Expert position includes committing to the following:

• Full-time commitment while overlapping with our standard office hours (10:00 AM to 6:00 PM UK time)
• Consistently maintaining an average workload of 40 hours per week
• Fixed-rate monthly salary paid in USD
• A 30-day notice period of one calendar month

About You:

Profile:

As our Conversion Rate Optimization Expert, you need to bring a highly proactive and analytical approach to your work. You should be able to work independently with high levels of reliability, transparency, and trust. You also need the ability to work under pressure and manage multiple clients’ CRO strategies with great attention to detail and the required technical abilities. The ideal person for this role is a rational thinker who enjoys problem-solving, who can work fast and efficiently, and who has excellent communication skills. In addition, good organizational, time management, and analytical skills will help you succeed in this position and work well within our team environment.

Availability and consistency are highly important factors for us, so our Conversion Rate Optimization Expert should display these qualities regarding workload commitments and availability during office hours.

Key traits for this position:

You should demonstrate great attention to detail, strong communication skills, as well as excellent analytical, technical, and problem-solving abilities. A sense of proactivity, hunger for growth, and a consistent, highly communicative work ethic will work in your favor. You will also need a forward-thinking approach to anticipate shifts in user feedback and industry trends, and you should be highly adaptable and open to continuous learning to help you stay ahead in the rapidly evolving e-commerce landscape.

Responsiveness and autonomy will be essential traits for this role.

Key requirements:

The Conversion Rate Optimization Expert position has the following key requirements:

• A minimum of 3 years of experience in the CRO field
• Proven experience in a similar CRO role, specifically within the e-commerce industry
• A proven track record of improving conversion rates for e-commerce clients
• Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com as well as excellent data analysis skills to provide actionable insights to our clients
• A strong understanding of UX/UI principles and how they affect conversion rates
• A demonstrated ability to run A/B and multivariate tests from start to finish
• Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user’s experience
• Being familiar with heatmaps, session recordings, and user feedback tools
• Strong communication skills for effectively presenting test results and recommendations to the team and the clients (direct client communication will not be a requirement of the role, at least not as originally intended)
• A proactive attitude with a strong focus on delivering high-quality results
• Being able to work independently and as part of a cross-functional team
• Being able to handle multiple projects and deadlines simultaneously
• An excellent attention to detail and a commitment to producing high-quality work
• Strong problem-solving skills and a proactive approach to finding solutions
• Familiarity with working autonomously and managing your own time independently and effectively
• Must have a stable internet connection and a laptop or PC
• Excellent verbal and written communication skills in English (You must be fluent in English, although English doesn't have to be your native language)
• Being open to receiving feedback and constructive criticism and improving on it
• Must be available and responsive during our office hours (10:00 AM to 6:00 PM UK time)
• Must be able to consistently work full-time