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Senior Digital PR Manager

Are you an experienced Digital PR Manager seeking your next career opportunity? Do you want to join an agency where you can make a real impact? We are looking for a Senior Digital PR Manager to join our award-winning team and lead on multilingual, innovative campaigns that drive outstanding results for our clients. 

Working alongside our PR Managers and Execs, you'll bring a wealth of experience to continue to grow our digital PR service, bringing creativity, ideas and an expert knowledge of creative and reactive link-earning campaigns!

We have big growth plans this year and this is a unique opportunity to join an ambitious team at a senior level and help to spearhead the department’s future growth. It’s your chance to have a real impact and to help build something special whilst working within a supportive team in a collaborative culture. 

Whilst this role doesn’t involve direct line management, we are looking for someone keen to share their knowledge and experience to help mentor and coach execs in the team. 

The role:

  • Full-time: £33,000-£37,000 (depending on experience)
  • Leading confidently across multiple Digital PR campaigns, ensuring deadlines are met, KPIs are hit and budgets are adhered to
  • Leading ideation and developing outreach strategies, being able to confidently pitch PR concepts internally and externally to clients
  • Scoping Digital PR campaigns - identifying data sources, key angles and media targets
  • Briefing team members on campaign elements, working to an agreed roadmap and timings for campaign execution
  • Setting media strategy and reviewing media lists for targeted outreach
  • Reviewing press releases and written content and confidently offering constructive feedback to support the development of other team members
  • Resolving any campaign issues including identifying new angles for press outreach
  • Communicating with clients on campaign progress with the ability to offer consultancy on calls and through written communications
  • Reporting on results, successes and learnings in collaboration with other service lines
  • Working closely with the team to spot potential growth opportunities for clients 
  • Supporting the wider team on new business pitches, confidently identifying opportunities and working on written proposals and pitches to clients

About you:

  • Proven experience in a Digital PR Manager role, delivering successful PR campaigns and achieving targeted results
  • Excellent written and verbal communication skills, collaborating with journalists, clients and a flair for press release writing!
  • Ability to think strategically and creatively
  • Leading by example and providing ongoing support to wider team
  • Proven time-management and organisational skills
  • Solid understanding of creative and reactive link-earning campaigns
  • Good awareness of SEO and analytics, including how they can be utilised for digital PR opportunities

Why work at ICS-digital?

We're the award-winning digital agency built for brands who demand quality at scale, creativity without compromise and full service SEO strategies that drive worldwide rankings since 2008. We deliver campaigns globally in 100+ languages. 

At ICS-digital, our core values are the driving force behind our every endeavour. We thrive on pushing boundaries, constantly seeking fresh ideas and solutions that redefine industries. Our commitment to excellence ensures that we take ownership of our actions, delivering results that surpass expectations and providing rewarding careers for our team. Our values are:

  • We think Innovatively - We’re driven to find creative solutions to problems and processes. We don’t settle for ‘good enough’ - we want to be the best. 
  • We are Accountable - We own our work and encourage feedback from start to finish. We learn from mistakes and take action to prevent them in future.
  • We work Collaboratively - We are one team with a common purpose: achieving the best results for our clients. We work as a flexible and agile extension of our clients’ teams, and we play to our strengths and experiences.
  • We have Integrity - We are honest, respectful and consistent with how we treat each other and how we communicate with clients. We build trust and relationships through our actions and responsible decisions.

You will also benefit from:

  • 33 days annual leave plus your birthday off 
  • Work abroad policy (up to 30 days per year)
  • Industry-leading pension scheme (matched up to 7%)
  • Monthly values-led recognition prizes
  • Industry-leading Family Policies including maternity, paternity and adoption leave
  • Hybrid, flexible working
  • Cycle to work scheme
  • Life Assurance and private Bupa healthcare
  • Regular team socials
  • Employee discounts through Perkbox
  • Vibrant office environment with free weekly breakfasts and Friday drinks

We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.

Average salary estimate

$35000 / YEARLY (est.)
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$33000K
$37000K

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What You Should Know About Senior Digital PR Manager, ICS

Are you an experienced Digital PR Manager looking to elevate your career? Join ICS-digital, an award-winning agency where your creativity and expertise can shine! As a Senior Digital PR Manager, you'll take the lead on multilingual campaigns that not only captivate but also drive outstanding results for our clients. Collaborate with a talented team of PR Managers and Executives, bringing innovative ideas and a deep understanding of creative link-earning strategies. This role is all about making an impact—help us expand our digital PR service while sharing your wealth of knowledge to mentor and coach the team. Flex your leadership skills by confidently overseeing multiple campaigns, pitching your innovative PR concepts to clients, and scoping campaigns with keen attention to detail. You’ll set the media strategy, review written content, and effectively communicate campaign progress to clients, all while keeping an eye out for new growth opportunities. Plus, you’ll enjoy a competitive salary between £33,000 and £37,000, along with an array of fantastic benefits that prioritize your work-life balance. At ICS-digital, we’re committed to innovation, accountability, collaboration, and integrity, values that guide our every decision and interaction. If you’re ready to be part of something special and grow alongside a supportive team that truly cares, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Digital PR Manager Role at ICS
What are the responsibilities of a Senior Digital PR Manager at ICS-digital?

As a Senior Digital PR Manager at ICS-digital, your responsibilities include leading multiple Digital PR campaigns, ensuring that deadlines and KPIs are met, and developing outreach strategies. You will also scope campaigns by identifying data sources and key media targets, manage team briefings, set media strategies, and review press releases. Additionally, you'll communicate progress to clients and resolve campaign issues while reporting on results and collaborating with other service lines.

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What qualifications are needed to become a Senior Digital PR Manager at ICS-digital?

To be considered for the Senior Digital PR Manager position at ICS-digital, candidates must have proven experience in managing successful digital PR campaigns. Strong written and verbal communication skills are required, alongside excellent organizational abilities. A solid understanding of SEO, analytics, and creative link-earning strategies is also essential to drive effective campaigns and consultancy.

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What skills are valued in a Senior Digital PR Manager at ICS-digital?

At ICS-digital, a Senior Digital PR Manager should possess excellent creativity, strategic thinking, and strong leadership abilities. The role requires the ability to mentor team members while showcasing exceptional communication skills to collaborate with journalists and clients. Time-management and organizational skills are also crucial, along with a good understanding of the digital PR landscape.

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How does ICS-digital support the growth of its Senior Digital PR Managers?

ICS-digital supports the growth of its Senior Digital PR Managers through ongoing mentorship opportunities and a collaborative work environment. The culture encourages sharing of knowledge, so you can help coach other team members. Additionally, the agency invests in providing training and resources that enable employees to refine their skills and stay competitive in the industry.

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What benefits come with the Senior Digital PR Manager position at ICS-digital?

The Senior Digital PR Manager role at ICS-digital comes with a comprehensive benefits package that includes 33 days of annual leave plus your birthday off, a hybrid working policy, and a matched pension scheme. You'll also enjoy perks such as private healthcare, life assurance, a cycle to work scheme, and regular team socials which enhance the overall workplace experience.

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Common Interview Questions for Senior Digital PR Manager
What successful digital PR campaigns have you led in the past?

When answering this question, highlight specific campaigns you've managed, the strategies employed, and the measurable results achieved. Be sure to discuss your role in the campaign, emphasizing your leadership and creativity, and how those experiences make you a great fit for the Senior Digital PR Manager role.

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How do you develop effective outreach strategies for PR campaigns?

Discuss your process when it comes to identifying key angles, media targets, and tailoring outreach strategies. Highlight your ability to leverage media relationships and analytics to ensure your outreach is effective, driving successful campaign outcomes.

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Can you give an example of a challenge you faced in a campaign and how you overcame it?

Share a specific example where you encountered a hurdle during a campaign, detailing the problem-solving skills you used to find a solution. This demonstrates your resilience and adaptability in the dynamic world of PR.

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What is your experience with link-earning campaigns?

Outline your familiarity with creative and reactive link-earning tactics, sharing any successful results from past campaigns. Providing figures or specific achievements can solidify your expertise in this essential area of digital PR.

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How do you measure the success of your PR campaigns?

Describe the key performance indicators you use to evaluate campaign success, focusing on analytics and client feedback. Mention how you report these results and use them to improve future campaigns, showcasing a commitment to continuous growth.

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How do you ensure communication is maintained with clients during campaigns?

Explain your strategies for client communication, including regular updates and check-ins. Emphasize the importance of transparency and responsiveness, discussing how you manage client expectations and ensure their involvement in the process.

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What role does SEO play in your digital PR strategies?

Discuss how you incorporate SEO practices into your campaigns, explaining the relationship between strong PR efforts and improved search visibility. Showcase successful examples where SEO considerations enhanced campaign performance.

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What techniques do you utilize to mentor junior team members?

Describe your mentoring approach, emphasizing the importance of collaboration, constructive feedback, and creating a supportive learning environment. Sharing specific mentoring successes can illustrate your commitment to team development.

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How do you stay updated with PR trends and changes in the industry?

Demonstrate your proactive approach to professional development by discussing the resources, publications, and events you follow. Emphasizing ongoing learning shows your dedication to remaining at the forefront of digital PR.

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How do you handle press release feedback from your team or clients?

Highlight your communication style and willingness to take feedback constructively. Discuss your strategy for providing feedback to others, focusing on fostering a positive team spirit and encouraging improvements in press release quality.

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ICS provides custom software development and UX design for touchscreen, embedded, mobile and desktop applications. With headquarters in Massachusetts, ICS also has offices in Sunnyvale, CA, Ottawa, ON, and Odense Denmark. Integrated Computer Solu...

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Full-time, hybrid
DATE POSTED
January 12, 2025

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