Job details

Email Marketing Manager

Company Overview

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button. ID.me’s digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all people. The company offers multiple pathways to identity verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies and Wall Street Journal’s Startup of the Year finalist. In recent quarters, ID.me announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures. ID.me’s most recent round brings the total investment in ID.me to over $275 million since its founding in 2010.

Role Overview

ID.me is seeking a Salesforce Marketing Cloud Admin to join our fast-paced Ad Operations team. The successful candidate for this role will work closely with the Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud. Deep understanding of Marketing Cloud and email campaign best practices is necessary. The Marketing Cloud Administrator will monitor Automation Studio, Journey Builder, email timing, metrics and continuously provide recommendations to drive highly targeted emails to the appropriate audiences.

The ideal candidate will be detail-oriented and able to roll-up their sleeves to work hands-on in Marketing Cloud from day one. They will lead the technical implementation to optimize email performance, including increasing open and click rates, improving personalization, and more. If you have a passion for process, email marketing, and working with data then this would be an excellent opportunity for you.

Responsibilities

Design and implement technical solutions to support company email strategies, driving automation wherever possible
Set up and execute email campaigns, nurture programs, and ad hoc sends to ID.me members
Manage the administration and configuration of Salesforce Marketing Cloud, ensuring that users have appropriate access and emails can be sent successfully
Optimize email campaigns and ad hoc communications to ID.me’s members using A/B testing, analysis, and other tools to increase click-through rates
Monitor and problem solve issues in the database, including daily automated data syncs, ad-hoc imports, and data extensions
Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications
Ensure email and nurture programs (Journey Builder) are properly constructed to adhere to industry best practices, deliverability, personalization, mobile rendering, etc.
Report on results and provide insights and data-driven recommendations to the Product organization
Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns
Enhance, optimize, and document our marketing automation processes to effectively scale execution, reporting and testing practices
Maximize inbox deliverability with Everest and make recommendations based on result

Qualifications

4+ years experience with Salesforce Marketing Cloud
Proficiency with HTML/CSS; ability to create and code using furnished content and assets
Knowledgeable of B2C marketing automation and operations best practices
Strong spreadsheet (i.e. Excel) and analytical skills
Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way

Vision: To be the world's leading digital identity network empowering people to control their own information and to prove their credentials across all channels: online, call center, and in-person.

Mission: To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.

People: We have an audacious mission. We aim to fix the identity layer of the internet. Billions of people will live better lives with more trust and convenience thanks to ID.me. We are like Special Forces. We take on the most difficult challenges with amazing teammates.

ID.me Core Values: *Don't be a jerk. *Always compete. *Ask questions like a 5-year old. *Inspire people with your passion. *Make something better every day. *Treat each customer like your favorite family member. *Own your mistakes so you can learn from them. *Details are everything. *Communicate like a scientist. *Be truthful (even when it's hard). *Reflect ID.me's values in your actions. *Act like an owner.

ID.me Career Site & Culture Deck: https://www.id.me/careers

The annual base salary listed below for this role is based on experience, skills, education, relevant training and geographic location. Company bonus, incentive for sales roles, equity, and benefits are available depending on the role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Pay Range

$102,425—$117,300 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

ID.me Glassdoor Company Review

3.1