Brand Storyteller

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

• You are a brand subject matter expert in the eyes of internal and external partners and colleagues
• You advance and implement brand strategies, systems, and foundational tools that empower internal and external teams (eg agency partners and vendors) to build and grow our brand
• You advocate for investing in our brand as a competitive advantage to unlock growth among target audiences and drive our business
• You cultivate customer, competitive and market insights to inform brand messaging strategies across our business and drive effective creative performance
• You understand the category and markets we compete in, are a knowledgeable authority on our business, and bring fresh, relevant points of view to the work at hand

• You develop messaging frameworks that ladder up to the corporate brand positioning and implement tools to guide asset development across product, regional, and segment teams in close collaboration with cross-functional stakeholders
• You know how to synthesize and distill data, research, and industry trends into inspiring, ownable and distinctive brand strategy, messaging, and creative briefs
• You understand the target audiences, you live and breathe the brand, and you have a passion for making others feel as passionately as you – in ways that spark ideas and opportunities to strengthen the brand
• You collaborate with other marketing teams to develop an integrated marketing calendar
• You liaise with legal teams to ensure that all messaging is approved
• You draft briefs and assemble cross-functional teams to activate brand moments (e.g. company anniversaries, DNA day, etc)

• You forge relationships with internal teams and leaders across the organization
• You collaborate with key partners across Marketing and the Business to drive competitive differentiation for the Illumina brand
• You cultivate trusted advisor status through your expertise, insights, and collaboration

• 8+ years' experience in the brand, marketing and/or ad agency space (experience in Life Sciences/Biotech preferred)
• Bachelor's Degree or equivalent (MBA preferred)
• Experience in developing and implementing messaging frameworks and writing for a global audience, including digital and marketing experience
• Strategic writer with unconventional skills for the broadest range of life sciences messaging and copy.
• Demonstrated abilities in building brand systems designed to provide the foundation for groundbreaking creative work, create momentum for the brand and deliver against business objectives
• Passion and energy for working collaboratively to influence collaborators and decision makers at all levels of the organization
• Strong business sense balanced with collaboration and leadership skills, combined with optimism, curiosity, and a creative mind
• Ability to form relationships and inspire cross-discipline teams to do their best work
• Comfort with co-creation processes and a belief that some of the best work comes from strong partnerships with stakeholders
• Strong analytics capabilities and understanding of market research, consumer insights, and digital metrics
• Experience providing brand voice & messaging oversight to agency partners and vendors
• Collaborative, passionate, enthusiastic approach grounded in strategy but flexible enough to excel in a fast-paced, dynamic industry
• Exceptional organization, time management and presentation skills
• Ability to work with agility and speed

The estimated base salary range for the Brand Storyteller role based in the United States of America is: $103,500 - $155,300. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf