Demand Generation Leader

About Incredible HealthIncredible Health is a fast-growing, venture-backed career marketplace for healthcare workers. Our software and service helps healthcare workers like nurses find and do their best work. We’re using technology to give health care recruiting a much-needed speed and quality boost while solving the number one problem of our hospital partners - how to get the staff they need. Our vision is to help healthcare workers live better lives. We’re backed by top venture firms and we’re growing and moving fast.Do you love experimenting, discovering, and seeing the direct impact of your work in a high-growth company? Do you want to work with ambitious, mission-driven people who are fun to be around?As one of the fastest growth Health Tech startups, Incredible Health is ready to up-level our demand generation engine to accelerate this next phase of growth.Working hand in hand with our sales team, you will be responsible for developing and executing Incredible Health’s B2B demand generation strategy to drive new business pipeline.This role is remote and reports to our Head of Sales.• About the roleIn this opportunity as the Demand Generation Leader, you will:• Develop and execute a comprehensive B2B demand generation strategy to increase brand visibility and drive consistent pipeline within Incredible Health’s total addressable market (U.S. health systems and ambulatory surgery centers)• Drive strategies across all aspects of the B2B marketing and sales funnel, achieving high quality engagement that converts into new pipeline and revenue• Have a unique opportunity to shape and execute a Demand Generation strategy, driving both high-level vision and hands-on implementation in collaboration with internal and external teams• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI• Work hand-in-hand with Sales, Client Success, and Design to influence bold, resonating messaging and content in support of demand generation and product marketing.• Establish and execute a multi-channel content strategy for an audience of healthcare leaders (Website, LinkedIn, email marketing, events)• Produce high quality content and assets for sales, CS, and SDR teams• Oversee Incredible Health’s event and trade show strategy• Support quarterly PR campaigns to drive brand awarenessWhat You'll Need To Be Successful• Minimum of 5 years of experience in a revenue generating role, with at least 2 years experience in a Demand Generation marketing role. B2B Health Tech and startup experience preferred• Excellent verbal and written communication skills. You’ll regularly write copy for marketing campaigns as well as communicate results across the org, from executives to sales reps• Willing to roll up your sleeves. We’re still a startup, and will expect you to wear multiple hats to get the job done• Mastery of modern digital marketing and sales technologies, including Salesforce CRM, Hubspot Marketing, and LinkedIn Campaign Manager• Self-starter with a proactive, can-do attitude and a knack for solving problems• Sharp analytical skills with the ability to make data-driven decisions• Demonstrated record of success in developing high-impact go-to-market collateral• Strong understanding of social media, digital advertising, email marketing, and ABM• Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there• Attention to detail. You can dive into the weeds and pick up on the seemingly small, yet important, details• Enthusiasm for working in a fast-paced, collaborative environment• Experience working at in early stage SaaS environment (Series A-C) is a plus• Experience marketing a SaaS solution to health systems is an even bigger plusWhat You'll Need To Be Successful• Minimum of 5 years of experience in a revenue generating role, with at least 2 years experience in a Demand Generation marketing role. B2B Health Tech and startup experience preferred• Excellent verbal and written communication skills. You’ll regularly write copy for marketing campaigns as well as communicate results across the org, from executives to sales reps• Willing to roll up your sleeves. We’re still a startup, and will expect you to wear multiple hats to get the job done• Mastery of modern digital marketing and sales technologies, including Salesforce CRM, Hubspot Marketing, and LinkedIn Campaign Manager• Self-starter with a proactive, can-do attitude and a knack for solving problems• Sharp analytical skills with the ability to make data-driven decisions• Demonstrated record of success in developing high-impact go-to-market collateral• Strong understanding of social media, digital advertising, email marketing, and ABM• Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there• Attention to detail. You can dive into the weeds and pick up on the seemingly small, yet important, details• Enthusiasm for working in a fast-paced, collaborative environment• Experience working at in early stage SaaS environment (Series A-C) is a plus• Experience marketing a SaaS solution to health systems is an even bigger plusWorking Here Is Awesome Because:• We’re moving quickly so things never get stale.• We get to make a difference in the lives of healthcare workers who are truly amazing people.• We are a fully remote team!• We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.• We pay a competitive salary, and we’ve got you covered when it comes to your health (medical, vision, dental) and future (401k).• We offer unlimited paid time off plus sick, bereavement and holidays• We welcome candidates with backgrounds that are commonly underrepresented in our industries.• We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!).Protect Yourself from Recruitment FraudAt Incredible Health, the security of our employees and candidates is a priority.All application information should be submitted securely on https://www.incrediblehealth.com/careersWe will always communicate with you via @incrediblehq.com or @incrediblehealth.com e-mail addresses and will use the email address that you provided in your application. We will not make offers or schedule interviews through LinkedIn InMail or Wire.We will never request money or sensitive information like bank account information, social security number, or any other non-public information during the application process. We do not charge a fee to process employment applications or require any other form of payment during the recruitment process. You will not be asked to purchase your own company hardware, phone, or phone line during the recruitment process.If you suspect fraud, please do not respond and report the situation to fraud@incrediblehealth.com. Please include as much information as possible when submitting your report, including a copy of the original email or text you received and any other important information such as email headers, names, company names, e-mail addresses, phone numbers, URLs, and mailing details.Equal Employment OpportunityIncredible Health is proud to be an equal opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.We are committed to inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.  If you require assistance or accommodations to participate in the job application or interview process, please contact recruiting@incrediblehq.com.Incredible Health is unable to sponsor applicants for work visas at this time. Successful candidates must be authorized to work in the U.S. for any employer without needing sponsorship support.