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Sales Enablement Associate

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

  • Trusted information that shapes the industry and informs investment
  • Intelligence and advice that guides and influences strategy
  • Advertising that grows reputation and establishes thought leadership
  • Custom content that engages and prompts action
  • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

Informa TechTarget is seeking a Sales Enablement Associate to join our dynamic team and support our growing business. In this strategic and tactical role, you will join the Sales Enablement team in directly impacting our sales organization’s performance by providing them with the information, resources and readiness needed to effectively engage buyers along the purchase journey.

With training and support from your new teammates, you will develop the B2B marketing, revenue enablement, and sales-support expertise needed to make a real impact on our business. Reporting to our Sr Sales Enablement Manager, this entry-level role will not only collaborate cross-functionally but will yield high-profile exposure across the organization and considerable growth opportunity.

This is a hybrid remote/in-office role with the expectation that the candidate would be willing to commute part-time or when necessary, but with flexibility to work from home regularly on an agreed upon schedule.

 

Essential Job Functions

  • Support revenue growth by providing the sales team with compelling collateral and crucial resources that convey TechTarget’s unique value proposition, such as, pitch-decks, email copy, ABM analyses, data insights, and proposal support.
  • Generate reasons for sales to engage with prospective clients by monitoring relevant product opportunities, industry events, and social feeds.
  • Continuously update and maintain all sales support materials for your market.
  • Work closely with the sales team and join calls when relevant to best understand and equip their needs in the field.
  • Take ownership of long-term projects that support the larger Sales Enablement team efforts

Qualifications

  • BS in Marketing/Communications or other related discipline;
  • 0-2 years’ experience in marketing and/or communications;
  • Customer service experience a plus;
  • Proficient with MS PowerPoint and has a working knowledge of Excel, Word;
  • Strong writing and communication skills;
  • An organized, self-starter with a proven track record of displaying ownership and motivation over one’s responsibilities, and consistently accomplishing goals and meeting proactive deadlines without oversight or reminders;
  • A team player with the ability to develop and maintain strong working relationships with their own team as well as co-workers from a variety of other departments; and,
  • Ability to manage competing priorities, take risks, celebrate victories and learn from failures in a highly competitive and rapidly changing environment.
  • The pay range for this role is $45,000-$48,000
  • This posting will expire 3/26

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
  • Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount 
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs 
  • As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$46500 / YEARLY (est.)
min
max
$45000K
$48000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Enablement Associate, Informa Group Plc.

Are you ready to kickstart your career in the fast-paced world of B2B technology? At Informa TechTarget, we're on the lookout for a vibrant Sales Enablement Associate to join our dynamic team in Auburndale, MA. In this entry-level position, you’ll play a vital role in supporting our sales organization by providing them with the key resources and information needed to thrive. Imagine being the backbone of our sales team, helping them engage effectively with buyers through compelling collaterals like pitch decks, email copy, and data insights. With the guidance of our experienced Sr Sales Enablement Manager, you'll receive training that equips you with B2B marketing and sales-support expertise. This isn’t just a job, it’s an opportunity to collaborate across teams and gain high-profile exposure within the organization. Plus, who doesn’t love the flexibility of a hybrid work environment? This role allows you to work from home while also enjoying the perks of in-office camaraderie when necessary. If you’re an organized self-starter with up to two years of experience in marketing or communication, and you're excited about making an impact, we want to hear from you! Join us at Informa TechTarget, where your career growth and personal wellbeing are as important to us as they are to you.

Frequently Asked Questions (FAQs) for Sales Enablement Associate Role at Informa Group Plc.
What are the main responsibilities of a Sales Enablement Associate at Informa TechTarget?

As a Sales Enablement Associate at Informa TechTarget, your key responsibilities will revolve around supporting our sales team to ensure they have compelling collateral and crucial resources to effectively engage with prospective clients. This includes creating pitch decks, writing email copy, and analyzing data insights to showcase our unique value proposition. You'll also be involved in updating and maintaining sales support materials while actively communicating with the sales team to understand their needs in the field.

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What qualifications do I need to apply for the Sales Enablement Associate role at Informa TechTarget?

To be considered for the Sales Enablement Associate position at Informa TechTarget, candidates should ideally possess a Bachelor's degree in Marketing, Communications, or a related field. Although the role is entry-level, having 0-2 years of experience in marketing or communications is preferred. Strong writing and communication skills are essential, along with proficiency in MS PowerPoint and a basic understanding of Excel and Word.

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What skills are essential for success in the Sales Enablement Associate role at Informa TechTarget?

Success in the Sales Enablement Associate role at Informa TechTarget hinges on a blend of organizational skills, proactiveness, and communication prowess. Being an organized self-starter who manages competing priorities effectively is crucial. You should be able to collaborate well within teams and develop rapport across departments. Additionally, a willingness to learn from feedback in a competitive environment will help you thrive and make impactful contributions.

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What type of training and support can I expect as a Sales Enablement Associate at Informa TechTarget?

At Informa TechTarget, you can expect comprehensive training and support as a Sales Enablement Associate. You'll receive guidance from the Sr Sales Enablement Manager and other experienced colleagues, helping you develop expertise in B2B marketing, revenue enablement, and sales support. The learning environment encourages your growth and prepares you for significant career advancement opportunities within the company.

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Is the Sales Enablement Associate position at Informa TechTarget remote or in-person?

The Sales Enablement Associate position at Informa TechTarget offers a hybrid work model. While the role requires part-time or occasional in-office attendance at our Auburndale location, you will enjoy the flexibility to work from home on a regular schedule. This balance allows you to engage with colleagues in a supportive office environment while maintaining the comfort of remote work.

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Common Interview Questions for Sales Enablement Associate
Can you explain your understanding of sales enablement?

Sales enablement refers to the process of providing sales teams with the resources, tools, and information necessary to engage effectively with potential buyers. In an interview, you could discuss how this aligns with the goals of Informa TechTarget, emphasizing the importance of equipping sales teams with insightful content, training, and strategies to drive business growth.

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How do you prioritize tasks in a fast-paced work environment?

In a fast-paced environment like Informa TechTarget, using a systematic approach to prioritize tasks is key. You can mention your strategy for managing competing deadlines, such as creating to-do lists, identifying urgent vs. important tasks, or using productivity tools to maintain focus and organization.

Join Rise to see the full answer
What is your experience with creating marketing materials?

This question allows you to share any relevant experiences you have, whether through coursework, internships, or previous jobs. Discuss specific types of materials you have created, such as presentations, emails, or promotional content and highlight your writing and creative skills.

Join Rise to see the full answer
How would you handle feedback from sales teams while developing sales collateral?

Handling feedback is crucial for collaboration. You can explain that you'd remain open to constructive criticism, incorporating suggestions to refine materials while maintaining clear communication about design or messaging direction. Sharing an example where you successfully implemented feedback can strengthen your response.

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Why do you want to work for Informa TechTarget as a Sales Enablement Associate?

Express your enthusiasm for joining Informa TechTarget due to its innovative approach to B2B technology and its commitment to sustainability and diversity. Mention how the opportunity aligns with your career aspirations and how you look forward to contributing to the team.

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How would you stay updated with the latest industry trends?

Emphasize your proactive approach to industry trends, such as subscribing to technology publications, attending webinars or conferences, and engaging with professional networks. Show how being informed helps you provide better support and insights to the sales team.

Join Rise to see the full answer
Can you describe a time you worked in a team to achieve a goal?

Utilize the STAR method (Situation, Task, Action, Result) to highlight a relevant team experience. Focus on your role, your contributions to the team’s success, and the positive outcomes achieved through collaboration, showcasing your teamwork skills.

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What would you do if you faced a tight deadline for sales materials?

In this situation, you could describe your approach to managing time efficiently, breaking down tasks into manageable steps, and possibly delegating duties when appropriate. Highlight your ability to maintain quality while meeting deadlines effectively.

Join Rise to see the full answer
What would you consider necessary elements in a compelling sales presentation?

A compelling sales presentation should include a clear message, attention to the audience’s needs, relevant data or case studies, and engaging visuals. Discuss how each of these components plays a role in capturing interest and fostering engagement.

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How do you ensure strong communication with cross-functional teams?

Strong communication is essential in a role like Sales Enablement Associate. You can mention your experience in building relationships across teams, utilizing various communication channels, and ensuring everyone is aligned on project goals and expectations as key to successful collaboration.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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DATE POSTED
March 13, 2025

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