SEO Specialist

Company Descriptioninsightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!Job DescriptionAs an SEO Specialist, you will:• Research search trends and ideate new SEO strategies across multiple verticals• Develop and execute marketing strategies aligned to buyer personas and lifecycle stages• Analyze website performance, make SEO best practices recommendations, and partner cross-functionally to deploy continuous improvement of website performance• Oversee the migration and integration of various websites into a single site using SEO best practices• Prioritize and execute with our development team to implement and roll out new features and content• Provide SEO best practices and input on large cross-team website redesign projects• Oversee the localization and subsequent performance of content into our foreign language sites (bilingual/multilingual not a requirement)• Communicate, coordinate, and align with many stakeholders across different parts of the organization.As an SEO Specialist, within the firs 12 months, you will:First 90 days:• Fully familiarize yourself with our web content, structure, and current SEO practices.• Conduct a comprehensive audit of existing web content, identifying areas of opportunity and gaps against competitors.• First 6 Months:• Present a detailed SEO audit report with identified issues, opportunities, and a competitive analysis.• Develop and execute a strategic SEO action plan to address current issues and leverage new opportunities.• Implement quick-win SEO improvements to optimize existing content and structure.First 12 Months:• Execute the SEO action plan, focusing on both on-page and off-page SEO strategies.• Monitor and analyze site performance using SEO tools, providing regular reports on progress and adjustments.• Optimize for local SEO and mobile SEO to enhance visibility and user experience.• Achieve a recognizable improvement in organic traffic and conversion rates.• Continuously track and measure the impact of SEO efforts, making data-driven adjustments as necessary.• Stay updated with the latest SEO trends and algorithm changes, ensuring our strategies remain effective.Qualifications• 3+ years of experience as Digital Marketing professional, running enterprise organic inbound marketing or content marketing projects in B2B marketing required, including significant experience working with or for software / technology businesses. Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit.• Strong track record of researching, building, and launching successful SEO landing pages that provide meaningful customer value.• Demonstrated business acumen that allows you to forecast and communicate SEO impact.• Experience with SEO best practices including creating and delivering content marketing and technical SEO best practices for content migrations.• Experience with keyword research, URL taxonomy development, and various keyword mapping and categorization strategies.• Advanced understanding of industry tools i.e. Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMRush, Moz or similar SEO tools.• Experience with project management tools such as Wrike; able to follow and develop processes.• Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Google Looker Studio, Power BI, etc.• Experience with data integrations and tools such as Zapier and Supermetrics is a plus.Additional InformationAll your information will be kept confidential according to EEO guidelines.We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.• * At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **• * At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **Learn more about our high-energy, high-performance global team. Work With Us »insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)Background checks are required for employment with insightsoftware, where permitted by country, state/province.At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.Original job SEO Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.