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Director of Social

Intellibright, an award-winning Google Partner and one of the Financial Times’ 500 Fastest Growing Companies in the Americas for five consecutive years, is seeking a Director of Social Media to lead and scale our organic social practice.

This is a hands-on, strategic role ideal for a social expert who’s ready to shape a high-performing team while evolving into a broader leadership position. You’ll play a key role in building our next-generation social offering—where performance meets creativity and strategy turns followers into revenue.

What You’ll Own

  • Strategy & Leadership
    • Lead development of platform-specific strategies (LinkedIn, Instagram, TikTok, YouTube, Reddit, etc.) to meet client goals
    • Manage and mentor a growing team of creators, community managers, and social strategists
    • Build systems for consistency, quality, and performance measurement
    • Define what "great" looks like in organic social
  • Creative Oversight
    • Oversee content calendars, campaign concepts, and storytelling across multiple client verticals
    • Ensure brand voice, messaging, and visual consistency across all channels
    • Partner with design and video teams to produce native-first, scroll-stopping content
  • Analytics & Optimization
    • Define KPIs for reach, engagement, traffic, and conversions
    • Use data to guide content iterations and strategy adjustments
    • Deliver monthly and quarterly reports with actionable insights
  • Cross-Functional Impact
    • Work closely with Paid Media, SEO, and Strategy teams to align messaging and campaign performance
    • Provide thought leadership in client meetings as the organic social expert
    • Identify growth opportunities across platforms and trends to test and deploy
  • AI + Innovation in Social
    • Leverage tools like ChatGPT, Copy.ai, Later AI, and Canva Magic to scale ideation and streamline workflows
    • Explore automation tools for publishing, reporting, and performance tuning
    • Stay informed on AI-related content trends, regulations, and ethics
  • 7+ years of experience in social media strategy and execution
  • 3+ years managing social or creative teams
  • Proven success growing brand presence across major platforms (especially LinkedIn, Instagram, and TikTok)
  • Strong copywriting and storytelling instincts
  • Deep understanding of algorithms, content trends, and performance metrics
  • Experience with tools like Sprout Social, Later, Hootsuite, or Buffer
  • Bonus: influencer marketing, social commerce, or community building experience
  • Must be based in Austin or willing to relocate (hybrid schedule requires in-person presence
  • Base Salary: $90K–$108K (based on experience)
  • Bonus: up to 5% annual performance bonus
  • Healthcare: 100% premiums paid for Premium Blue Cross Medical, Dental, Vision & Life
  • Retirement: 5% 401K match
  • Time Off: 28 days of PTO + 2 additional remote work weeks per year

Why Intellibright

  • Award-Winning Growth: Named to Inc. 5000 and FT500 for 5 straight years
  • Flexible Culture: Hybrid work, flexible start times, outdoor patios, nap room, zen space, and team lunches
  • Stability + Autonomy: Profitable and self-funded since day one
  • Career Acceleration: Clear path to grow into broader leadership as the Social team scales

Own the social strategy. Build the team. Lead the future of organic social. Join Intellibright and help shape what high-performance social media looks like in 2025 and beyond.

Apply directly at: https://apply.workable.com/intellibright/j/3E4AAA5377/

Average salary estimate

$99000 / YEARLY (est.)
min
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$90000K
$108000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Social, Intellibright

Intellibright is on the hunt for a talented Director of Social Media who’s ready to take our organic social practice to the next level. As an award-winning Google Partner and a recognized leader in the industry, we’re proud to have been named one of the Financial Times’ 500 Fastest Growing Companies for five years running. This hands-on, strategic position is perfect for a social media guru who’s not only passionate about creating compelling content but also eager to mentor and lead a dynamic team. In this role, you’ll be responsible for shaping platform-specific strategies across popular channels like LinkedIn, Instagram, TikTok, and more, ensuring that we meet and exceed our clients’ goals. You’ll oversee content calendars and storytelling, working closely with design and video teams to produce innovative, high-impact content. But it doesn’t stop there! You’ll also be diving into analytics to define key performance indicators, use data to optimize our approach, and deliver insights that guide our growth. Plus, you'll collaborate across departments to ensure coherence in our messaging and identify new opportunities. If you’re looking to be at the forefront of social media evolution, step in to lead a team that thrives on creativity, strategy, and innovation! Join Intellibright and help us redefine the landscape of organic social media.

Frequently Asked Questions (FAQs) for Director of Social Role at Intellibright
What are the primary responsibilities of a Director of Social Media at Intellibright?

As the Director of Social Media at Intellibright, you'll lead the development of strategies across various social platforms, manage and mentor a vibrant team, and oversee content creation ensuring brand consistency. You will also analyze performance metrics and optimize strategies to drive client success.

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What qualifications do I need to apply for the Director of Social Media position at Intellibright?

To be considered for the Director of Social Media position at Intellibright, you should have at least 7 years of experience in social media strategy, with a minimum of 3 years in a managerial role. A background in growing brand presence on platforms such as LinkedIn, Instagram, and TikTok is essential, along with strong copywriting skills.

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How does Intellibright support its Director of Social Media in professional growth?

Intellibright prioritizes career acceleration by providing a clear pathway to broader leadership roles. As the Director of Social Media, you’ll have the autonomy to innovate and lead a team, supported by a flexible work culture that promotes well-being and professional development.

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What is the work culture like for the Director of Social Media at Intellibright?

Intellibright boasts a flexible culture with a hybrid work model, outdoor spaces for creativity, and amenities that promote relaxation such as nap rooms. We value stability and innovation, providing a collaborative environment where team-driven results are celebrated.

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What can I expect regarding compensation as a Director of Social Media at Intellibright?

The compensation for the Director of Social Media role at Intellibright ranges from $90K to $108K based on experience, with an additional performance bonus of up to 5%, comprehensive healthcare coverage, a 401K match, and an impressive 28 days of PTO.

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Common Interview Questions for Director of Social
What experience do you have with managing social media teams?

When answering this question, share specific examples of how you have led teams in the past, highlighting your leadership style and any notable achievements. Discuss how you motivate your team and ensure they meet their goals.

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What strategies have you implemented in your previous social media roles?

Be prepared to explain specific strategies you’ve developed, how you researched and analyzed market trends, and the outcomes from those strategies. Discuss what worked well and how you adjusted based on metrics.

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How do you measure success in social media campaigns?

Explain the various key performance indicators (KPIs) you consider, such as engagement rates, follower growth, and conversion rates. Discuss how you use these metrics to refine and enhance future campaigns.

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Can you describe a time when you faced a challenge with social media strategy?

Use the STAR method to outline a situation where you encountered a challenge, your approach to resolving it, and the positive results that followed. This shows your problem-solving and critical-thinking skills.

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How do you ensure brand consistency across different platforms?

Discuss the importance of tone, messaging, and visual elements. Provide examples of how you’ve maintained consistent brand voice while tailoring content uniquely for each platform.

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What role does analytics play in your social media strategy?

Highlight the significance of data in guiding decisions about content creation and strategy. Offer examples of analytics tools you've used and what insights you have gained from data in previous roles.

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How do you stay updated with the latest social media trends?

Mention the various resources you utilize to keep informed about trends—such as blogs, podcasts, or networking with industry peers—and how you adapt strategies based on emerging trends.

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What tools do you recommend for managing social media campaigns?

Be prepared to discuss various tools like Hootsuite, Sprout Social, or other platforms you’ve used. Share your experiences and why you think they're effective in managing campaigns and measuring engagement.

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How would you handle negative feedback on social media?

Discuss your approach to constructive criticism and how to turn negative comments into opportunities for engagement or improvement. Highlight the importance of maintaining professionalism and responding promptly.

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What is your experience with integrating AI tools in social media strategies?

Talk about any experience you have using AI for content creation, data analysis, or performance tuning. Share specific tools you’ve used and how they have enhanced your social media management.

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Founded in 2009, Intellibright utilizes proprietary processes, systems, and technology to help large, national organizations expand their market share and improve their profitability. The company is located in Austin, Texas.

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Full-time, hybrid
DATE POSTED
April 20, 2025

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