Intern - Marketing, Play-Doh (Sept - Dec 2023)

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Imagine an internship where work feels like play – it’s fun, creative, challenging, and incredibly rewarding. At Hasbro, you work with an amazing team to develop and market products grounded in consumer insights. You'll create the world's best play experiences for the world's best stories!

Everyday you’ll be working with passionate and creative designers, engineers, and marketers. You'll help to manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. In this exciting role, you will partner with cross-functional teams; including but not limited to regional and global marketing, design and development, packaging, engineering, demand planning, and costing on all phases of product development. You will be the voice of the consumer throughout this process, taking into account research studies and competitive analysis. Successful candidates are proactive, energetic, collaborative, responsive, flexible, creative, analytical, strategic and decisive.

What you’ll do and what you’ll learn:

• Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
• Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
• Evolve consumer research into clear and concise, insights based, sell in stories to hand off to regional marketing partners.
• Assist in the development of overall go-to-market product strategy, support asset development in partnership with commercial marketing team by providing item details and collaborating on messaging of unique selling features.

What you’ll bring:

• Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand
• Presentation skills: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points to influence
• Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in excel a must-have
• Collaborative: able to work with, get information/help from internal partners ie. cross-functional development team, regional marketers, finance, legal
• Creatively driven: showcases creative thinking and strategic problem solving
• Passionately curious: open to asking questions and learning through this experience

Eligibility to apply:

• Must be a current Marketing undergraduate or graduate student. Student graduating in or before July 2023 are not eligible for fall 2023 co-op.
• Available to work between 25-30 hr/wk as a co-op from Setember to December 2023.
• Co-op assigment can be either required or optional for graduation.
• You are keenly aware of the world around you, and love to learn from it
• You thrive on figuring things out and making things happen
• You are trend savvy and think broadly about competitive sets
• You have an entrepreneurial spirit, but know how to leverage it within a corporate environment
• You are comfortable experimenting, taking risks and challenging the status quo
• You actively seek, and offer diverse points of view
• Candidates are responsible for thier own housing & transportation (free parking). Hasbro Headquarters are in Pawtucket, RI, 6.5 miles from the Attleboro, MA commuter rail station. We offer shuttle service to/from the office/communter rail station.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.