Digital Marketing Account Manager

The Digital Marketing Account Manager at Intuitive Digital is responsible for managing partner communication, project management, and ensuring partner satisfaction. This includes understanding the partner’s business goals, overseeing account strategies, and presenting performance reports. The role also involves troubleshooting issues, managing expectations, analyzing strategy effectiveness, and maintaining open lines of communication with partners and team members.

To be considered for the Digital Marketing Account Manager role at Intuitive Digital, candidates should have at least 3 years of digital marketing experience, preferably in an agency setting. A strong understanding of SEO, Paid Media, and UX principles is essential. Being Google Analytics certified and comfortable navigating Google Ads is also required, alongside excellent communication skills, a solution-oriented mindset, and outstanding project management abilities.

The work environment for the Digital Marketing Account Manager at Intuitive Digital is fully remote, supporting team members across the U.S. Intuitive Digital promotes a healthy work-life balance, ensuring that employees do not endure excessive work hours or stress. The company values inclusivity and encourages ongoing professional development, creating an engaging and supportive atmosphere where team members can thrive.

The Digital Marketing Account Manager plays a crucial role in driving partner success by managing relationships, facilitating communication, and aligning strategic goals. By understanding the partners’ objectives, providing timely feedback, and ensuring deliverables meet the set standards, the Account Manager helps keep partnerships strong and successful.

Intuitive Digital offers various professional development opportunities for the Digital Marketing Account Manager. This includes budgets for ongoing education in digital marketing services, access to the latest industry tools and best practices, and supportive resources for personal and professional growth. The company encourages employees to engage in self-led learning to enhance their skills and effectiveness in their roles.

When managing multiple accounts, it's important to prioritize based on the size and complexity of each account. I use project management tools to track progress and deadlines, set clear expectations with clients regarding timelines, and regularly communicate updates. Staying organized and adhering to a structured workflow allows me to optimize my time and provide quality service across all accounts.

In my previous role, I conducted a quarterly review with a partner who had expressed concerns about deliverables. I facilitated an open discussion to understand their needs better, adjusted our strategy based on their feedback, and increased communication frequency. This proactive approach led to a significant improvement in their satisfaction, and I received positive feedback during subsequent reviews.

I regularly read industry blogs, participate in webinars, and network with other marketing professionals to stay informed about the latest trends. Engaging in online courses and certifications also helps me deepen my knowledge in specific areas such as SEO and Paid Media, ensuring I can bring the best practices to my partner accounts.

I utilize various tools, including Google Analytics for web traffic analysis and Google Ads for performance data on campaigns. Additionally, I often use dashboards and reporting software to visualize metrics and provide comprehensive reports to my partners. Tailoring the reports to meet their specific needs enhances our communications and ensures clarity.

In challenging situations, I focus on maintaining transparency and being solution-oriented. I prepare by gathering relevant data and insights to discuss, listen actively to their concerns, and then propose actionable solutions. Establishing trust and showing that I genuinely care about their success helps to navigate difficult conversations effectively.

One successful strategy involved a partner who wanted to boost their online visibility. I gathered data and insights on their target audience, which led to implementing an integrated marketing approach involving SEO enhancements layered with targeted paid media campaigns. By addressing both areas, we saw a notable increase in website traffic and engagement metrics within three months.

I prioritize tasks by assessing deadlines, urgency, and the potential impact on partner relationships. Utilizing a task management system, I categorize tasks based on their importance, allowing me to focus on high-value activities that align with partner goals while ensuring that no detail gets overlooked in day-to-day operations.

Key soft skills for a Digital Marketing Account Manager include excellent communication skills, empathy, and adaptability. Being able to actively listen to partners, understand their needs, and adapt strategies accordingly can strengthen client relationships. Additionally, having a collaborative mindset helps in working effectively with internal teams to achieve partner goals.

To ensure alignment, I start by thoroughly understanding the partner's business objectives through conversations and deep-dive meetings. By collaborating with digital strategists and continuously tracking performance against established KPIs, we can adjust tactics to align closely with their goals, ensuring that our strategies remain relevant and effective.

I thrive when I see partners benefiting from our strategies and achieving their goals. The satisfaction of building strong relationships and positively impacting their business motivates me to continually improve my skills and the services I provide. I appreciate the collaborative environment at Intuitive Digital, as it fuels my desire to excel further.