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Sr. Product Marketing Manager: Customer & Patient Experience image - Rise Careers
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Sr. Product Marketing Manager: Customer & Patient Experience

Invitae is seeking a Senior Product Marketing Manager to drive the successful adoption of genetic testing workflow products for clinicians and patients. The role involves developing compelling product positioning, executing go-to-market strategies, and collaborating with cross-functional teams.

Skills

  • Strong product marketing experience in B2B and/or B2B2C environments
  • Solid understanding of healthcare market and customer needs
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to work cross-functionally and collaborate with internal teams

Responsibilities

  • Develop product positioning and messaging for genetic testing workflow products
  • Collaborate with product team on product capabilities and benefits
  • Execute go-to-market strategies for new product launches
  • Analyze market trends and competitor offerings
  • Gather customer feedback to inform product and marketing strategies
  • Develop sales tools and materials
  • Collaborate with internal teams for successful product adoption

Education

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred

Benefits

  • Medical, dental, vision, life insurance
  • Disability coverage
  • Flexible paid time off
  • 401k with company match
  • ESPP
  • Generous paid leave programs
To read the complete job description, please click on the ‘Apply’ button
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CEO of Invitae
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Ken Knight
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Our company was founded with a singular mission: to make genetic information affordable and accessible to everyone who can benefit from it.

6 jobs
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DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$95,600/yr - $119,500/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
June 8, 2024

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