Invitae is seeking a Senior Product Marketing Manager to drive the successful adoption of genetic testing workflow products for clinicians and patients. The role involves developing compelling product positioning, executing go-to-market strategies, and collaborating with cross-functional teams.
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Skills
Strong product marketing experience in B2B and/or B2B2C environments
Solid understanding of healthcare market and customer needs
Excellent written and verbal communication skills
Strong analytical and problem-solving skills
Ability to work cross-functionally and collaborate with internal teams
Responsibilities
Develop product positioning and messaging for genetic testing workflow products
Collaborate with product team on product capabilities and benefits
Execute go-to-market strategies for new product launches
Analyze market trends and competitor offerings
Gather customer feedback to inform product and marketing strategies
Develop sales tools and materials
Collaborate with internal teams for successful product adoption
Education
Bachelor’s degree in Marketing, Business, or related field; MBA preferred
Benefits
Medical, dental, vision, life insurance
Disability coverage
Flexible paid time off
401k with company match
ESPP
Generous paid leave programs
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