Manager, SEO

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The search engine optimization (SEO) manager is responsible for helping KINESSO clients improve their visibility in organic search results. The SEO manager is responsible for helping KINESSO clients improve organic visibility wherever search results are presented (e.g. Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration among teams such as marketing, web development, web design, content production, mobile, social media, and public relations.

Responsibilities

• Oversee technical site analysis, competitive analysis, and content strategy
• Manage senior analysts and help analysts grow into the next level of their career
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
• Plan site structure and website content strategy
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
• Establish and maintain project management processes to manage multiple SEO projects at once
• Work with cross-functional departments to develop and track all details of SEO initiatives
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy
• Share new developments within the team and thereby enable superior service to our clients
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback
• Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles
• Support and drive corporate culture initiatives
• Ability to be the main point of content for your brands in regard to SEO strategy
• Provide ongoing and actionable feedback to Analyst & Sr. Analysts within all relevant work streams. Responsible for providing growth opportunities to junior team members and fostering their career development.
• Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO team
• Project manage most, if not all, tasks within your clients’ workload and scope to complete scope
• Work with creative and development teams to ensure proper implementation of SEO recommendations
• Collaborate with other channels to feed SEO findings into broader online and offline media strategy

Required Skills & Experience

• Bachelor's degree or related work experience.
• 3+ years of experience in SEO or digital marketing
• Solid grasp of how search engines work as well as core SEO and SEM tenets
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint)

Desired Skills & Experience

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred
• Basic knowledge of website design and development
• Experience training/managing team member a plus

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.