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Associate Director, Communications, Talent Attraction & Branding

The Talent Attraction & Branding (TA&B) team is dedicated to building a dynamic employer brand that fosters lasting candidate relationships and fills the top of our talent funnel by delivering timely, relevant and compelling content at the right time. 

We are looking for a creative and results-driven individual to join IQVIA as an Associate Director, Communications supporting global talent acquisition via our employer branding and talent marketing team. As a Marketing Manager, you will play a vital role in developing dynamic recruitment marketing strategies that bring the IQVIA employee experience to life for candidates. 

This is a global role that requires the ability to build strong relationships with colleagues within talent acquisition, human resources, marketing, communications, and creative services. To be successful, you need to be comfortable using data to inform your creative decisions and be effective at communicating campaign recommendations and results to business stakeholders to drive change. 

Primary Job Responsibilities
•    Develop, launch and measure marketing and communications strategies to convey our employer brand story and company culture across a variety of digital channels with a focus on content creation.
•    Partner with global talent acquisition to build recruitment strategies that raise brand awareness and generate robust pipelines of qualified candidates; strong ability to advise on strategy, implementation, reporting, and optimization.
•    Build a captivating content strategy to fuel digital channels (website, blog, social media, email, etc.); create key messaging framework and content to support overall strategy; build a repository of content, resources, and assets.
•    Maintain strong relationships with creative agencies and other third-party vendors to maximize investment and output of creative assets including video, graphics, copy, advertising spend, etc.
•    Position and increase brand awareness for IQVIA as an employer of choice. 

Qualifications
•    Bachelor’s degree and 8+ years’ proven experience in brand, marketing, communications, content marketing, or equivalent combination of education, training, and experience.
•    Superior writing and copyediting skills are an absolute must; knowledge of AP Style would be helpful; writing samples are required upon application submission.
•    Keen eye for identifying and utilizing key tactics to support global recruitment efforts, including blog writing, social media, email, etc.
•    Positive attitude, collaborative spirit and passion for championing the employee experience via creative avenues and ability to partner with the right people to make it happen (video, photography, graphic design, etc.)
•    Ability to thrive in a matrixed work environment while effectively managing priorities and delivering multiple projects simultaneously without sacrificing quality.
•    Strong commitment to delivering a positive experience for stakeholders and driving operational efficiencies.
•    Bonus points if you have experience in the healthcare, technology or consulting industries.
Required skills
•    Creative: Strong understanding of marketing and branding principles and how to carry them through across multiple mediums and channels for maximum impact.
•    Collaboration: Positive attitude, collaborative spirit and passion for championing the employee experience via creative avenues and ability to partner with the right people to make it happen (video, photography, graphic design, etc.)
•    Project Management: Proficiency in managing programs and projects and mentoring team members.
•    Data Analysis: Be comfortable using data to inform your creative decisions and be effective at communicating campaign recommendations and results to business stakeholders to drive change. 
•    Influencing: Ability to actively listen to stakeholder needs and communicate a compelling vision.
•    Communication: Excellent verbal and written communication skills.
•    Strategic Thinking: Ability to align goals with the strategic objectives of talent acquisition and thrive in a matrixed work environment while effectively managing priorities and delivering multiple projects simultaneously without sacrificing quality.
•    Ownership: Strong sense of commitment to delivering a positive experience for stakeholders, driving quality execution and ensuring operational efficiencies.

Location
•    Remote or Hybrid, US-based
•    Occasional travel may be required, domestic, or international.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

The potential base pay range for this role, when annualized, is $102,200.00 - $189,800.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
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Average salary estimate

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$102200K
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What You Should Know About Associate Director, Communications, Talent Attraction & Branding, IQVIA

IQVIA is on the lookout for a talented Associate Director, Communications for our Talent Attraction & Branding team located in beautiful Carlsbad, CA! This role is all about shaping the narrative of our employer brand and connecting with top-notch candidates who align with our mission. As part of our dynamic team, you will lead exciting recruitment marketing strategies that showcase the IQVIA employee experience in a way that resonates with potential hires. You’ll be collaborating closely with teams across talent acquisition, human resources, and creative services to build effective marketing campaigns that not only attract but also engage candidates. Your creativity will shine as you develop compelling content for channels like social media, blogs, and email, ensuring our brand story is communicated clearly and engagingly. We’re looking for someone with a keen eye for detail, superior writing skills, and a passion for enhancing the employee journey. If you excel in a fast-paced environment and love leveraging data to guide your creative decisions, you might just be the perfect fit! Plus, your efforts will help position IQVIA as an employer of choice in the industry. So, if you’re ready for an exciting role that combines your marketing expertise with your passion for talent attraction, we want to hear from you!

Frequently Asked Questions (FAQs) for Associate Director, Communications, Talent Attraction & Branding Role at IQVIA
What are the primary responsibilities of the Associate Director, Communications at IQVIA?

As the Associate Director, Communications at IQVIA, your main responsibilities will include developing and implementing marketing and communications strategies that convey our employer brand and culture effectively. You will partner with global talent acquisition to create recruitment strategies and enhance brand awareness, while also ensuring high-quality content is produced for digital channels. Additionally, maintaining relationships with creative agencies will be key to maximizing our creative assets.

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What qualifications are required for the Associate Director, Communications position at IQVIA?

To apply for the Associate Director, Communications role at IQVIA, candidates should possess a bachelor's degree and over 8 years of experience in brand, marketing, communications, or content marketing. It's essential to have strong writing and copyediting skills, with a keen eye for detail. Familiarity with AP Style and proven project management skills are also important. Experience in the healthcare, technology, or consulting industries is a plus.

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How does the Associate Director, Communications contribute to IQVIA's talent attraction efforts?

The Associate Director, Communications plays a crucial role in IQVIA's talent attraction by developing and executing recruitment marketing strategies that highlight the employee experience. By creating engaging content across various platforms, this position helps to build a compelling narrative around the employer brand, ultimately enhancing the overall recruitment process and helping to attract qualified candidates.

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What skills are essential for success as the Associate Director, Communications at IQVIA?

Essential skills for success in the Associate Director, Communications role at IQVIA include creativity and an understanding of branding principles, excellent communication abilities, and a strong collaborative spirit. Additionally, proficiency in project management, data analysis, and strategic thinking is vital to align talent acquisition goals with IQVIA’s broader objectives.

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What is the work environment like for the Associate Director, Communications at IQVIA?

The work environment for the Associate Director, Communications at IQVIA is collaborative and dynamic, with opportunities for both remote and hybrid work arrangements. You will be part of a matrixed team that values creativity and effective communication, offering a chance to contribute meaningfully to recruitment marketing strategies while managing multiple projects simultaneously.

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Common Interview Questions for Associate Director, Communications, Talent Attraction & Branding
Can you describe your experience with developing recruitment marketing strategies?

Highlight specific campaigns you've worked on, explaining how you approached strategy development. Discuss your understanding of the target audience and how the campaigns effectively engaged them. Be sure to mention any metrics or data that showcase success.

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What methods do you use to measure the effectiveness of your communications strategies?

Discuss the tools and metrics you rely on to assess campaign performance. Explain how you analyze data to make informed decisions for future strategies. It's also important to mention how you utilize feedback to refine your approach.

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How do you maintain strong relationships with stakeholders across different departments?

Emphasize your communication style and approach to collaboration. You can discuss techniques you’ve used to understand stakeholder needs and how you incorporate their feedback into your strategies effectively.

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What is your approach to creating engaging content for diverse digital channels?

Talk about your content strategy development process, ensuring you highlight your creativity in communication. You should mention how you adapt content based on the platform while maintaining the core message of the employer brand.

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How do you stay updated with trends in employer branding and talent attraction?

Share the resources, publications, or professional networks you engage with to stay informed. Explain how you use this knowledge to drive innovative strategies that enhance the employer brand.

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Can you share an example of a time you influenced the outcome of a project through data analysis?

Provide a specific example where your data-driven insights significantly impacted a project. Focus on the context, your analysis, and the resulting changes you advocated for that improved results.

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How do you prioritize multiple projects in a fast-paced environment?

Discuss your project management skills, including tools or methodologies you use. Highlight your ability to assess urgency and importance to ensure you meet deadlines without sacrificing quality.

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What role does creativity play in your marketing strategies?

Speak about how you foster creativity in your work. Provide examples of innovative campaigns you've designed, emphasizing the balance between creativity and meeting business objectives.

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How do you address challenges when managing a team or project?

Illustrate your leadership style and problem-solving approach. Discuss how you cultivate a positive team environment that encourages open dialogue and collaboration to overcome hurdles.

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Why do you want to work at IQVIA as the Associate Director, Communications?

Express your enthusiasm for IQVIA’s mission and commitment to improving patient outcomes. Relate your skills and experiences to the values and goals of the company, showing your passion for the role.

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At IQVIA, we believe in pushing the boundaries of human science and data science to help our customers create a healthier world. No matter your role, everyone at IQVIA contributes to our shared goal of improving human health.

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Full-time, hybrid
DATE POSTED
March 27, 2025

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