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Sr. Alliances Director, North America – CPG & LSP

Overview

As the Sr Director of Alliances for North America for the CPG & Logistics Service Provider (LSP) business, you will be instrumental in driving sales and go-to-market strategies across the North American region with our partner ecosystem. Your role is pivotal in forging robust collaborative selling engagements with our partners in the CPG & LSP industries. Your responsibilities include enabling partners on Blue Yonder’s unique solutions and offerings in both CPG and LSP, spearheading business development initiatives, and employing consultative selling techniques to drive both Blue Yonder and our partners’ success. Additionally, you will be responsible for strategic account planning, serving as a proactive evangelist to raise awareness among the CPG and LSP sales teams about Blue Yonder Partners and their respective value propositions.


What You’ll Do:

  • Develop collaborative business plans with key industry partners to drive sales growth
  • Build and maintain relationships with key partners, including large GSIs & technology partners
  • Identify new business opportunities through partnerships
  • Work with cross-functional teams to ensure successful execution of partnership initiatives, including enablement
  • Represent Blue Yonder in industry events and conferences
  • Monitor and report on the performance of partnerships and make recommendations for improvement

CPG/LSP Industry Focus

  • Collaborate with CPG and LSP account teams (sales and specialists) to identify, develop, and transition leads into new opportunities linked to partner collaborations
  • Work closely with industry, solutions, and value engineering teams to shape sales engagement strategies for opportunities involving partners
  • Provide quarterly updates internally to educate teams on latest partner offers, partner performance, partner collaboration best practices, and any partner company updates

Sales Engagement Enhancement

  • Proactively communicate Blue Yonder’s value propositions and solutions to accelerate sales engagement, ensuring effective collaboration between partners and Blue Yonder CPG and LSP account teams

Partner Engagement

  • Identify and mobilize the appropriate partner account team members and sales management for active involvement in ongoing opportunities
  • Act as a liaison to BY resources to help partners effectively communicate the latest BY messaging, value, and direction to provide to BY clients

Joint Sales Activation

  • Facilitate joint selling efforts to enhance predictability, expedite timelines, and increase deal sizes

Collaboration and Campaign Development

  • Partner with regional sales leaders and industry executives to devise campaigns or events aimed at generating joint pipeline
  • Coordinate with marketing, industry, and solution teams from both parties to execute events
  • Conduct bi-weekly meetings with key CPG/LSP partners and Blue Yonder CPG and LSP executives, regional sales leaders, account teams, and partner management teams
  • Coordinate regional enablement sessions about partners and the partner ecosystem, including community calls, partner events, and training sessions


What We’re Looking For:

  • 10+ years of experience in alliances and partnerships, with a proven track record of success in driving sales growth 
  • Strong knowledge of supply chain software industry 
  • Exceptional cross-functional leadership, collaboration, and executive presentation skills
  • Strong team player with the ability to synthesize multiple perspectives and drive consensus
  • Self-motivated individual with a deep-seated drive for achieving results
  • Proven experience in effectively positioning Blue Yonder solutions and value propositions
  • Proficient in developing, maintaining, and influencing partner relationships across various levels and executive relationships both with partners and within BY
  • Prior experience in working with partners and a strong understanding of the CPG and/or LSP industries
  • Willingness to travel up to 40%

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The base salary range for this position is $150,000.00 to $190,000.00

#LI-Remote

*LI-HH1

The salary range information provided, reflects the anticipated base salary range for this position based on current national data.  Minimums and maximums may vary based on location.  Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors.  In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes: 

  • Comprehensive Medical, Dental and Vision 

  • 401K with Matching 

  • Flexible Time Off 

  • Corporate Fitness Program 

  • A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values


If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Average salary estimate

$170000 / YEARLY (est.)
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$190000K

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What You Should Know About Sr. Alliances Director, North America – CPG & LSP, JDA

As the Sr. Alliances Director for North America at Blue Yonder, specializing in the CPG & Logistics Service Provider (LSP) sectors, you will play a key role in driving innovative sales and go-to-market strategies across the region. This isn't just any role; it's your chance to forge collaborative partnerships that will help redefine how businesses operate. You'll be the heartbeat of our partner ecosystem, empowering them with Blue Yonder's unique solutions tailored for both CPG and LSP. Your tasks will include business development initiatives, consultative selling techniques, and strategic account planning, making you an invaluable asset in raising awareness of our partners’ value propositions. Your expertise in the supply chain software industry will allow you to effectively develop and maintain relationships with key partners, including major global systems integrators. You'll also represent Blue Yonder at industry conferences, monitor partnership performance, and continuously seek new business opportunities through meaningful collaborations. To thrive in this role, you'll need over 10 years of experience in alliances and partnerships, and a strong grasp of the CPG and LSP landscapes. If you're ready to take the lead in a dynamic environment that fosters inclusion and values your unique voice, then join us as we shape the future of business together!

Frequently Asked Questions (FAQs) for Sr. Alliances Director, North America – CPG & LSP Role at JDA
What are the primary responsibilities of the Sr. Alliances Director at Blue Yonder?

The Sr. Alliances Director at Blue Yonder is responsible for driving sales growth through strategic partnership development in the CPG and LSP sectors. This includes developing collaborative business plans, maintaining relationships with key industry partners, and representing Blue Yonder in industry events.

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What qualifications are required for the Sr. Alliances Director position at Blue Yonder?

Candidates for the Sr. Alliances Director position at Blue Yonder should possess over 10 years of experience in alliances and partnerships, a deep understanding of the supply chain software industry, and strong cross-functional leadership skills. Experience in the CPG and LSP domains is also essential.

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How does the Sr. Alliances Director contribute to sales engagement at Blue Yonder?

The Sr. Alliances Director plays a vital role in enhancing sales engagement by proactively communicating Blue Yonder's value propositions and collaborating with CPG and LSP account teams to accelerate opportunities linked to partner collaborations.

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What is the expected travel requirement for the Sr. Alliances Director at Blue Yonder?

The Sr. Alliances Director role at Blue Yonder requires a willingness to travel up to 40%. This travel facilitates partnership development and enhances collaboration with key stakeholders across North America.

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What benefits are offered to employees in the Sr. Alliances Director role at Blue Yonder?

Employees in the Sr. Alliances Director role at Blue Yonder enjoy a comprehensive benefits package, including medical, dental, and vision insurance, a 401K plan with matching, flexible time off, and a range of voluntary benefits like pet insurance and legal plans.

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Common Interview Questions for Sr. Alliances Director, North America – CPG & LSP
Can you describe your experience in managing alliances and partnerships in the CPG industry?

When answering this question, focus on specific instances where you've successfully developed key partnerships, highlighting metrics such as sales growth or lead generation that resulted from those alliances.

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How do you prioritize and develop business plans with partners?

Discuss your approach to identifying the strengths and goals of both parties, emphasizing collaboration and mutual benefit in crafting actionable business plans.

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What strategies do you use to strengthen partner relationships?

Explain techniques such as regular communication, setting joint goals, and engaging in co-marketing activities to fortify partnerships and drive engagement.

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What role does consultative selling play in your strategy?

Outline how consultative selling allows you to uncover partner needs and tailor solutions, improving satisfaction and ultimately driving sales.

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How do you handle challenges in partnership management?

Share examples of specific challenges you've faced in the past and the strategies you employed to resolve them while demonstrating resilience and adaptability.

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What metrics do you track to measure partnership success?

Talk about the importance of KPIs like lead conversion rates, joint pipeline growth, and overall sales impact as indicators of successful partnerships.

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How do you ensure collaboration between cross-functional teams?

Emphasize your approach to fostering open lines of communication and regular check-ins among sales, marketing, and technical teams to ensure alignment on goals and strategies.

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Can you give an example of a successful joint sales activation you led?

Detail a specific project, including the collaborative efforts, the roles of different teams, and the outcome to demonstrate your effectiveness in joint selling scenarios.

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What is your approach to staying updated on industry trends?

Indicate your methods, such as attending industry conferences, following thought leaders, and engaging with networks to keep abreast of market trends that affect your partnerships.

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Why do you want to work at Blue Yonder as the Sr. Alliances Director?

Illustrate your alignment with Blue Yonder’s values and highlight how your expertise and goals resonate with the company's mission to innovate within the supply chain landscape.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 28, 2025

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