Senior Influencer and Affiliate Marketing Manager

At Justworks, the Senior Influencer and Affiliate Marketing Manager plays a crucial role in driving revenue through robust affiliate and influencer marketing programs. Responsibilities include building and scaling a B2B affiliate program, managing partnerships with affiliates, developing commission structures, and co-creating influencer strategies with the Communications team to enhance brand awareness. The manager will also track performance metrics and ensure alignment with the overall marketing strategy.

Justworks requires candidates for the Senior Influencer and Affiliate Marketing Manager role to have 5-7 years of experience in affiliate or influencer marketing, ideally within a B2B SaaS or tech environment. A successful candidate should possess strong analytical skills, experience with incentive modeling, and the ability to manage budgets effectively. Additionally, excellent negotiation and relationship management abilities are vital for engaging with partners.

Collaboration is key for the Senior Influencer and Affiliate Marketing Manager at Justworks. This individual works closely with several departments, including performance marketing, brand, and content teams. The role entails integrating influencer and affiliate strategies with broader marketing initiatives, ensuring consistent messaging and maximizing engagement across channels.

Success for the Senior Influencer and Affiliate Marketing Manager at Justworks is defined by the ability to drive sourced and influenced pipeline growth through effective partnerships. Achieving KPI targets around revenue impact, engagement rates, and effective budget management will demonstrate success in this influential role. Continuous optimization of affiliate and influencer campaigns is also essential.

The culture at Justworks is welcoming, casual, and supportive, making it an ideal environment for the Senior Influencer and Affiliate Marketing Manager. Employees are encouraged to be open, collaborative, and driven. With a focus on camaraderie, grit, and integrity, Justworks values its people and fosters an engaging atmosphere where diverse experiences are celebrated and creativity thrives.

To measure the success of an affiliate marketing program, focus on key performance indicators such as sourced and influenced pipeline growth, conversion rates, return on investment (ROI), and the quality of leads generated. Regularly analyze data from tracking platforms like PartnerStack to ensure that you're optimizing your strategies effectively. Showcase your analytical skills and detail specific metrics you've utilized in past roles.

In discussing your experience with influencer marketing strategies, highlight specific campaigns where you successfully collaborated with influencers to enhance brand awareness and drive engagement. Include examples of how you defined KPIs, tracked performance, and optimized content based on data analysis. This will demonstrate your ability to integrate influencer partnerships into a comprehensive marketing strategy.

Mention your experience with affiliate program management tools such as PartnerStack or similar platforms. Explain how you utilized these tools for tracking performance, managing budgets, and optimizing partnerships. Highlight specific features that were critical to your success, such as real-time analytics or payout management.

When approaching the recruitment of affiliate partners, start by identifying potential affiliates who align with your company values and target audience. Share your strategies for outreach, relationship building, and onboarding processes you’ve developed in previous roles. Emphasize the importance of maintaining clear communication and setting mutual expectations from the outset.

Effective negotiation strategies for partnership deals often hinge on understanding your partner's needs while articulating the value your affiliate program brings. Discuss how you've approached negotiations in the past, including preparing data-driven insights, being open to compromise, and ensuring that you agree on clear terms that align with the overall business objectives of both parties.

Staying current with trends in influencer and affiliate marketing involves a mix of continuous learning and networking. Mention sources you follow, such as industry blogs, webinars, or conferences, and how you engage with peers in your field. Demonstrating a proactive approach to staying informed will show your commitment to implementing cutting-edge strategies.

When sharing an example of a successful campaign you’ve managed, outline the campaign's objectives, the strategies you implemented, and the results achieved. Highlight any innovative tactics you used, particularly in leveraging both affiliates and influencers, and explain how you measured the impact on overall business growth.

Discuss specific challenges you have encountered, such as low engagement rates or managing diverse partner expectations. Share the steps you took to address these issues, such as adjusting campaign strategies, fostering communication, or utilizing data to pivot approaches effectively. This will demonstrate your problem-solving skills and resilience in tackling obstacles.

Ensuring brand consistency involves setting clear guidelines for content creation and communication for your affiliates and influencers. Discuss how you provide resources and training while actively maintaining communication to reinforce brand messaging. Include examples of how you’ve managed to keep brand elements cohesive across different referral channels.

Data plays a vital role in the decision-making process for affiliate and influencer marketing. Explain how you leverage analytics to evaluate performance, adjust strategies, and support budget allocations. Demonstrating a strong analytical mindset, along with specific examples of data-driven decisions you've made, will show your ability to prioritize effectiveness in campaigns.