Email Campaign Manager

Kafene is a leading point-of-sale financing partner dedicated to empowering flexible ownership solutions for underserved customers nationwide. By enabling our retail partners to offer flexible lease-to-own (LTO) purchase options for prime and nonprime consumers, Kafene helps merchants grow their customer base and meet the growing demand for furniture, appliances, electronics, tires, and other durable goods. Utilizing more than 20,000 data inputs in tandem with cutting-edge AI and machine learning technologies, our platform creates a best-in-class experience for both merchants and customers. With over $200 million in sales since inception, we are rapidly growing and looking to expand our team.

We take pride in fostering a dynamic workplace culture that values collaboration, innovation, and mutual support. Our team of 100 is spread between a NYC headquarters, a Wilmington office, and fully remote staff across the country. Last year, we were selected for Built In Startups to Watch and Forbes' Best Startup Employers.

We seek a talented and innovative Email Campaign Manager to play a key role on our Revenue Enablement Team. The ideal candidate will demonstrate a firm grasp of email campaign strategies, possess a flair for creative content creation, and exhibit a knack for analyzing campaign performance to optimize outcomes.

• Craft captivating and personalized content and materials that resonate with our target audience
• Innate creativity coupled with a sharp eye for design and content
• Develop and execute email campaign strategies to drive customer acquisition and retention
• Design visually appealing and responsive materials and email templates that align with brand guidelines
• Segment email lists to ensure targeted messaging based on customer demographics and behavior
• Analyze campaign performance metrics and make recommendations for improvement
• A/B test subject lines, content, and designs to optimize engagement and conversion rates
• Collaborate with across multiple departments to ensure messaging is aligned with overall acquisition and retention campaign strategies
• Stay updated on email campaign trends and best practices to implement innovative approaches

• Experience in the LTO or other Fintech Industry working with retailers
• CRM and Email Campaign Software Experience, preferably HubSpot and Iterable
• Experience with design tools such as Canva, Figma, or Adobe
• Proven experience in email campaigns, campaign management, and email service providers
• Understanding of HTML/CSS for email template design and troubleshooting
• Experience with A/B testing and reporting tools, preferably HubSpot
• Exceptional copywriting and communication skills, with a keen eye for detail
• Knowledge of data privacy regulations and compliance in email campaigns
• The ability to work independently and balance multiple priorities effectively
• Exceptional time management and organizational skills

• Base Salary: Earn a competitive base salary ranging from $80,000 to $90,000.
• Healthcare: We prioritize your well-being by covering 80% of medical, dental, and vision insurance costs, including coverage for your spouse, children, and other dependents.
• Retirement Benefits: Begin planning for your future from day one with our 401k plan.
• Paid Time Off: We understand the importance of work-life balance. That's why we offer flexible paid time off days starting from day one of your employment.

Kafene is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you are applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an e-mail to jobs@kafene.com and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.