Job details

Performance Marketing Specialist

WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact:

Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
First agency in the world to not charge management fees on “blackbox” campaigns
Piloting a 4-Day Work Week in 2025.

ABOUT THE ROLE

As a Performance Specialist, you’ll be the driving force behind high-impact paid digital campaigns. Whether it’s Google Ads, Facebook, TikTok, or Programmatic, you’ll optimize every channel to deliver exceptional results. You’ll own the details, master the data, and ensure every campaign exceeds expectations.

We’re after a hands-on marketer with a knack for paid search and social, a sharp problem-solving mindset, and an eye for precision. If you’re results-driven, collaborative, and ready to level up your career, Kaliber is your launchpad.

This role gives you the chance to work on global campaigns across various industries, with guidance from senior teammates and a supportive, innovative crew.

WHAT YOU WILL BE DOING

Campaign Management and Execution (50%)

Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
Perform corrective actions for performance and budget pacing
Thoroughly review all outputs to ensure accuracy, quality, and best practice
Assist in the onboarding of a new client when necessary
Liaise with contractors and freelancers for support in campaign execution

Investigation & Reporting (30%)

Proactively monitor and communicate campaign performance to immediate stakeholders
Assess, investigate, and resolve campaign issues and poor performance
Produce insightful reports (ad hoc and scheduled) for the allocated channels
Initiate discussions with managers on growth strategies
Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
Reach out to senior support immediately and proactively when across arduous issues

Communication & Collaboration (20%)

Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
Provide task briefs to other departments such as Creative and Data
Effectively communicate internally and externally with direct stakeholders
Acknowledge and respond to client communication

WHAT YOU WILL BRING

The minimum qualifications for this role include:

2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
Bachelor’s degree or equivalent experience

Preferred qualifications for this role include:

Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)
Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
Ready to bring your A-game and collaborate with stakeholders from across the board

Traits that make you a great fit for Kaliber

Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
Curious about the Bigger Picture: You strive to understand what drives performance and business success.
Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high

Flexible working hours and arrangement
Work from home, office, or anywhere in the world
Generous paid time off—including sick and emergency leaves—on top of your local public holidays
Provision for company-owned laptop and productivity equipment if needed
Bi-annual performance and salary reviews
Private HMO benefits upon passing probation
Competitive above-market salary
Work day-to-day with world-class marketers
Phenomenal team culture
And more…

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Performance Marketing Specialist, Kaliber Asia

At Kaliber, we're on a mission to redefine the marketing landscape, and we're looking for a passionate Performance Marketing Specialist to join our trailblazing team! This isn't just a job; it's an opportunity to become a pivotal force in delivering high-impact paid digital campaigns across platforms like Google Ads, Facebook, TikTok, and Programmatic. If you're someone who loves diving into data and executing campaigns that create real, measurable change, then this role is perfect for you. You’ll work closely with our talented group, learning from seasoned professionals while collaborating on global campaigns that push the envelope of what's possible in marketing. Your day-to-day will involve managing and optimizing campaigns, communicating performance insights to stakeholders, and contributing ideas that elevate our clients' digital strategies. You'll also have the freedom to manage your own schedule and work from anywhere in the world! If you’re ready to take your marketing career to the next level with Kaliber, where innovation and creativity are at the forefront, we'd love to hear from you. Join us, and let’s lead the change together!

Frequently Asked Questions (FAQs) for Performance Marketing Specialist Role at Kaliber Asia

What responsibilities does a Performance Marketing Specialist have at Kaliber?

As a Performance Marketing Specialist at Kaliber, you will manage and execute high-impact paid digital campaigns across channels such as Google Ads and Facebook. You'll be responsible for campaign optimizations like bid management and performance monitoring, ensuring that each campaign achieves exceptional results. You'll also collaborate with team members, communicate performance insights to stakeholders, and contribute to digital strategy development.