Job details

Social Media Manager

Job Title

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Social Media Manager is responsible for developing the paid social media strategy for Kaplan’s Higher Education vertical. This includes leading strategy across various social platforms, managing and maintaining vendor relationships, directing a testing calendar, providing creative direction, managing and optimizing budgets, analyzing performance metrics, and providing recommendations. This role aims to enhance brand awareness, drive engagement, and generate results for our higher education programs.

Primary/Key Responsibilities

Recommend and develop comprehensive paid social media strategies in alignment with overall marketing objectives.
Understand vendor offerings and Alpha/Betas in order to recommend tests, and maintain a social testing calendar
Forecast results and budgets on a month-to-month basis
Utilize analytics tools to track, analyze, and report on key performance indicators (KPIs) and lead attribution models
Provide regular reports detailing campaign performance, insights, and recommendations for improvement.
Utilize advanced targeting options to reach specific demographics, interests, and behaviors.
Regularly update and refine audience targeting based on campaign insights.
Manage and allocate advertising budgets effectively to achieve campaign objectives.
Monitor spending and provide budget adjustment recommendations based on performance and enrollments
Work closely with the implementation team on executing strategies
Collaborate with Marketing Analytics and Marketing Technology teams regarding attribution, audience building and modeling.

Minimum Qualifications

High School Diploma required, Bachelor’s Degree preferred.
2+ years of proven experience as a Social Media Manager or in a similar role, managing large monthly budgets.
In-depth knowledge in working with paid investments on various social media platforms (primarily Meta, LinkedIn, Snap, and Pinterest ).
Excellent written and verbal communication skills.
Proficiency in social media management tools and analytics.
Ability to organize, trend and analyze large datasets with ease and accuracy.
Detail-oriented with strong project management and organization skills.
Ability to handle multiple projects with ease, prioritizing when necessary. Skilled at using project management tools to manage tasks, create insertion orders, coordinate across teams, track deliverables, and streamline processes for efficiency,
Creative thinking and the ability to generate innovative ideas.

We offer a competitive benefits package including:

Remote work providing flexible work/life balance
Comprehensive Retirement Package including 401K company match and two pension programs
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!

#LI-JB1
#LI-Remote

This position is a Salary Grade A

Location

Remote/Nationwide, USA

Additional Locations

Employee Type

Employee

Job Functional Area

Digital Marketing

Business Unit

00091 Kaplan Higher ED

Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found

here

Diversity & Inclusion Statement:

Diversity inspires innovation and growth in the Kaplan community. Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan's employees bring diverse perspectives, ideas, and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students' needs in today's global market. Learn more about our

culture

Kaplan Glassdoor Company Review

3.6