Graphic Designer / Video Content Creator

Who We Are

Kate McLeod creates effective, good-for-you products that help customers find moments of intentioned self care in their everyday lives. Our hero product is the Body Stone, an innovative solid moisturizer that melts into the skin on contact. It's designed to be used daily and turns something quotidian into an intentioned moment of self care — a source of everyday magic. We are headquartered in the Hudson Valley, but our roots are in the greater New York metro area. Applicants must live in New York City and be willing to travel to the Hudson Valley as needed for critical in-person meetings. 

Who You Are

You are enthusiastic, highly collaborative, and a self-starter. You have a great eye for spotting and creating beautiful, high quality, and well-made content– you live and breathe content creation. You possess a unique blend of graphic design, photography, and videography skills, and you are not afraid to flex between all various channels and mediums. You love working in small teams, and are motivated by the idea of having a significant impact on a high growth business. You are excited to work for a company leading the intersection between the beauty and wellness space. 

The Role

From designing email campaigns to editing videos for Instagram Reels and TikTok, you will be expected to flex between all of our different marketing channels with the goal of creating content that brings the brand vision to life and positions Kate McLeod as a leader in the beauty and wellness space. You will work closely with the Marketing team to translate the Kate McLeod marketing calendar into creative content that supports all of our marketing and product efforts. 

Responsibilities

• Design weekly email campaigns and email flows, graphics for owned website and B2B retail partners, as well as static posts for Instagram, Instagram Story, and other social channels
• Film and edit engaging video content on a weekly basis for Instagram Reels, TikTok, YouTube, and potentially other social media channels 
• Work with paid ad agency to provide static and video creative content for paid social assets
• In addition to digital content creation, occasionally design print marketing assets like packaging inserts, press releases, and event collateral, among others
• Work with the marketing team to understand design briefs and deliverables assigned to you, actively communicate and meet deadlines, and articulate creative thinking behind design decisions 
• Attend all weekly marketing meetings to stay up-to-date on integrated marketing calendar and general marketing plans– always come prepared to think creatively and bring your own creative content ideas to the table to help us achieve our marketing goals
• Assist on brand photoshoots to make sure necessary video content is captured
• Maintain a thorough knowledge and understanding of the brand’s voice, product, customer, and policies, but be ready to bring your own aesthetic eye and perspective to the table to elevate the brand identity 
• Stay up to date on best practices and emerging trends on social media

Qualifications

• B.A. in Graphic Design, Marketing, or related field
• At least 3-4 years of experience creating content for social channels and email with a focus on videography and graphic design 
• Experience with Figma and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Knowledge of and passion for social media platforms and trends on TikTok and Instagram
• Strong creative opinion and a good eye for smart, effective content—you appreciate and admire the art of excellent brand content
• Strong interest in clean beauty/skincare and/or wellness space
• Extremely well organized, hard working, and self motivated to complete assigned tasks
• Willingness to roll up sleeves and dig in enthusiastically, no matter how small the task
• Thoughtful communicator and presenter who loves to work collaboratively—you always have lots of ideas to bring to the table!

Benefits & Perks

• Competitive annual salary based on experience
• Health, dental, vision benefits
• 401(k)
• Exclusive employee discounts