CRM/Email Marketing Coordinator

As a CRM/Email Marketing Coordinator at Keen, your main responsibilities will include building and deploying email campaigns, conducting A/B tests to optimize engagement, maintaining an email calendar for various promotions, and ensuring all campaigns align with our clients’ brand voice. You'll also collaborate with our marketing and creative teams to develop strategies that drive customer engagement and retention.

To qualify for the CRM/Email Marketing Coordinator position at Keen, you should have 1-2 years of experience in email marketing or a related field. Basic proficiency in HTML for editing email templates and experience with email marketing platforms such as Klaviyo, Mailchimp, or Iterable are essential. Familiarity with project management tools like Asana will help you manage tasks effectively.

The CRM/Email Marketing Coordinator can significantly contribute to customer engagement at Keen by implementing lifecycle marketing strategies that include personalized email campaigns aimed at nurturing relationships with clients. By analyzing performance metrics and running A/B tests, you will help tailor content that resonates with target audiences, thereby improving customer retention.

At Keen, you will use a variety of tools to perform your duties as a CRM/Email Marketing Coordinator. These include email marketing platforms such as Klaviyo, Iterable, or Mailchimp, and project management tools like Asana, Trello, or Monday.com to keep tasks organized and projects on track.

At Keen, the work environment for a CRM/Email Marketing Coordinator is dynamic and collaborative, with a mix of remote and in-office work. We focus on fostering a culture of creativity and accountability where team members can share ideas and learn from one another while driving measurable impact in the digital marketing space.

Joining Keen as a CRM/Email Marketing Coordinator comes with abundant growth opportunities. We offer professional development and training programs designed to help you advance your skills and career. This position also provides exposure to various aspects of digital marketing, enabling you to refine your expertise and take on increased responsibilities.

A successful CRM/Email Marketing Coordinator at Keen possesses strong attention to detail, excellent written and verbal communication skills, and the ability to work independently in a fast-paced environment. A proactive and self-motivated approach is vital, along with a keen interest in digital marketing trends to deliver innovative solutions that align with client goals.

When discussing your experience with email marketing platforms, be specific about the tools you've used, such as Klaviyo, Iterable, or Mailchimp. Mention the types of campaigns you have executed, any A/B testing you have performed, and how you adjusted strategies based on performance metrics.

In your response, reference strategies such as segmenting your audience for tailored messaging, using personalized content based on user behavior, and conducting A/B tests to refine subject lines and CTAs. Highlight the importance of analyzing performance metrics to continually improve engagement.

Discuss how you utilize project management tools like Asana or Trello to outline tasks, set deadlines, and collaborate with team members. Emphasize the importance of keeping the campaign timeline organized and transparent to ensure projects meet deadlines efficiently.

When asked this question, provide an overview of a specific campaign, detailing the goals you set, the target audience, the content strategy you employed, and the tools you used. Be sure to include the results, such as increased open rates or conversions, showcasing how your efforts made an impact.

Explain your A/B testing approach by outlining how you identify what to test, whether it’s subject lines, content layout, or CTAs. Describe how you analyze the results and use them to inform future campaigns and ensure continuous improvement in engagement.

Highlight your knowledge of regulations like GDPR and CAN-SPAM. Talk about how you implement best practices such as obtaining explicit consent, providing clear opt-out options, and maintaining accurate subscriber data to comply with legal guidelines.

Explain your troubleshooting process, which may include checking the sender reputation, reviewing email content for spam triggers, and ensuring that lists are clean. Mention your familiarity with analytics tools to monitor delivery rates and identify problems early on.

In answering this question, share the key performance indicators (KPIs) you track, such as open rates, click-through rates, conversion rates, and bounce rates. Discuss how you analyze these metrics to assess campaign performance and inform future strategies.

When handling negative feedback, emphasize the importance of being receptive and responsive. Describe your approach to analyzing the feedback, adjusting strategies accordingly, and communicating any changes to your audience to regain their trust and improve future communications.

A/B testing is crucial to my email marketing strategy as it allows for data-driven decision-making. I use it to experiment with various elements, like subject lines and content formats, to determine what resonates most with different segments and optimize conversion rates effectively.