CRM/Email Marketing Coordinator

As a CRM/Email Marketing Coordinator at Keen, your main responsibilities will include executing and supporting lifecycle marketing initiatives, building and deploying email campaigns, managing email calendars, and conducting A/B testing to enhance customer engagement and retention. You'll be instrumental in aligning email strategies with our clients' goals, performing quality assurance on campaigns, and analyzing performance metrics for continuous improvement.

To become a CRM/Email Marketing Coordinator at Keen, candidates are expected to have 1-2 years of experience in email marketing or a related digital marketing role. Proficiency in email service providers like Klaviyo, Iterable, or Mailchimp is essential, along with basic HTML skills for template editing. Familiarity with project management tools such as Asana and strong organizational skills will be pivotal for success in this position.

In the role of CRM/Email Marketing Coordinator at Keen, you will use various tools to maximize efficiency and effectiveness. These include email marketing platforms like Klaviyo, Iterable, or Mailchimp for campaign execution, and project management software such as Asana for task management and tracking timelines. This array of tools enables you to deliver high-quality marketing campaigns that drive customer engagement.

At Keen, we place a strong emphasis on the growth of our team members. As a CRM/Email Marketing Coordinator, you will have access to numerous professional development and training opportunities. We encourage you to enhance your skills and knowledge in digital marketing, so you are well-equipped to take on the evolving challenges of the industry and grow in your career.

The company culture at Keen is a blend of creativity, collaboration, and excellence. As a CRM/Email Marketing Coordinator, you will be part of a dynamic team that values innovation and teamwork. We foster an environment where your ideas matter and encourage you to take initiative in driving marketing strategies that achieve measurable results for our clients.

Key success metrics for a CRM/Email Marketing Coordinator at Keen include engagement rates, conversion rates from email campaigns, overall subscriber growth, and performance improvements from A/B test results. Staying on top of these metrics will help you fine-tune campaigns, ensuring they align with client goals and deliver exceptional results.

The CRM/Email Marketing Coordinator position at Keen offers a hybrid work model, allowing for a combination of remote work and in-office collaboration. This approach promotes flexibility while still fostering teamwork and communication within our dynamic marketing environment.

When discussing your experience with email marketing platforms, mention specific tools you've used like Klaviyo, Iterable, or Mailchimp. Explain how proficiency in these platforms has allowed you to successfully launch and optimize campaigns, and detail any specific metrics you've improved in past roles.

To ensure high email open rates, focus on crafting compelling subject lines, personalizing content, and segmenting your audience effectively. Discuss any A/B testing you've conducted to refine these strategies and share examples of how your past efforts have led to increased engagement.

When prioritizing tasks, communication is key. Showcase your use of project management tools like Asana to establish timelines and assign tasks. Be sure to emphasize your ability to assess urgency and adjust priorities based on campaign launches, deadlines, and strategic goals.

Discuss metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Stress the importance of analyzing these data points to make informed decisions about future campaigns, and perhaps share how you've used this feedback to improve your strategies.

When describing a successful campaign, be specific about your objectives, the audience targeted, the approach taken, and the results achieved. Include metrics illustrating success, such as increased engagement or sales, and highlight any A/B testing or optimizations you made during the process.

Explain your method for A/B testing by outlining how you select variables to test, such as subject lines or CTA placements. Discuss how you analyze results to draw insights and apply these findings to enhance future campaigns, showcasing a data-driven mindset.

Highlight the importance of customer feedback in refining the email marketing strategy. Discuss techniques like surveys or engagement metrics that help you gather valuable insights, enabling you to tailor content further to meet customer needs and improve overall satisfaction.

Discuss any experience you have in designing appealing email templates and utilizing HTML to make edits. Stress the importance of responsive design and how ensuring your emails render well on various devices is crucial for maximizing user experience and engagement.

Highlight strategies for maintaining an effective email list, such as regular list cleaning, segmenting audiences for targeted campaigns, and utilizing double opt-in methods. Stress the importance of GDPR compliance and adhering to best practices to safeguard user data and maintain trust.

Explain your approach to collaboration by detailing how you communicate with marketing, creative, and product teams to align on goals and messaging. Share examples of how these collaborations have led to successful outcomes and a cohesive brand voice in campaigns.