Senior Paid Search (SEA) Consultant

As a Senior Paid Search (SEA) Consultant at DEPT®, your key responsibilities include developing and implementing effective paid search strategies tailored to client objectives, managing multi-market campaigns, conducting thorough keyword research, and monitoring campaign performance. You'll also collaborate with cross-functional teams and stay updated on industry trends to ensure campaign optimization and strategy adjustments.

The ideal candidate for the Senior Paid Search (SEA) Consultant position at DEPT® should have at least 5 years of experience in creating, managing, and optimizing paid search campaigns. Strong knowledge of Google Ads and Bing Ads is essential, along with excellent analytical skills. Proficiency in both spoken and written English and Dutch is necessary to effectively communicate with clients.

DEPT® offers an extensive DEPT®/YOU Learning Menu and various special programs curated for the professional development of its Senior Paid Search (SEA) Consultants. These resources include training courses and opportunities to enhance your skills, ensuring that you stay competitive in the rapidly-evolving landscape of digital marketing.

DEPT® is recognized as a Great Place to Work and has a culture that fosters innovation and collaboration. As a Senior Paid Search (SEA) Consultant, you'll have the chance to work with exciting clients and contribute to impactful digital strategies. Plus, enjoy flexible working arrangements and a commitment to employee well-being.

A Senior Paid Search (SEA) Consultant at DEPT® should be well-versed in various paid search platforms, primarily Google Ads and Bing Ads. Familiarity with automation tools and data analytics is also crucial to optimize campaigns effectively and provide strategic recommendations to clients.

When discussing your experience with Google Ads, focus on specific campaigns you've managed, how you approached keyword research, and the strategies you employed to optimize performance. Highlight any notable achievements and metrics that demonstrate your effectiveness.

To stay updated on the latest trends in paid search advertising, mention the industry publications you read, the webinars you attend, and any relevant online communities you participate in. Discuss how you've applied recent insights to improve campaign strategies.

Prioritizing metrics like click-through rates (CTR), conversion rates, and cost per acquisition (CPA) is essential when evaluating a campaign's success. Discuss how you track and analyze these metrics and why they are important for achieving client goals.

In responding, outline a specific challenge you faced, the strategic adjustments you implemented, and the positive outcomes achieved. This demonstrates your problem-solving skills and ability to adapt to changing circumstances.

Explain that balancing creativity and analytical thinking involves using data to inform creative strategies while retaining a focus on innovative approaches. Share examples of how you've successfully integrated both elements to enhance campaign performance.

Collaboration is crucial in ensuring the alignment of goals and execution strategies. Discuss your experience working with cross-functional teams, how you foster teamwork, and any specific projects where collaboration led to outstanding results.

Highlight your systematic approach to keyword research, including the tools you use, how you analyze competition and user intent, and how you prioritize keywords based on potential impact on campaign success.

Address specific strategies you've applied to optimize underperforming campaigns, such as adjusting ad copy, refining targeting, or reallocating budget. Discuss how you monitor and review results to drive continual improvement.

Effective communication of complex data insights involves breaking down metrics and using relatable examples. Discuss your experience in creating reports or presentations that simplify the information for clients while still delivering valuable insights.

In your response, reflect on DEPT®’s innovative culture, commitment to diversity, and the opportunity to work with leading clients. Share how these aspects align with your professional values and career aspirations.