Agency Analyst

Keen Decision Systems was founded to solve the biggest challenge in marketing: connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business outcomes that matter most.

Keen is different

As an Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work two years running, we’re growing quickly. But our growth isn’t the only thing that differentiates us.

At Keen, we’re proponents of Conscious Culture. Conscious Culture is a culture built on purpose. A Conscious Culture means that time and effort have been invested in making sure that how our company operates is as important as our business outcomes. Because we work smarter Monday-Thursday, we’re able to offer all employees a three-day weekend.

As an Analyst, you’re a key enabler in supporting how our agency clients improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform.  As an Agency Analyst, you will be a critical part of Keen’s agency support model, helping agencies adopt and expand their use of the Keen Platform. You will focus on implementing marketing mix models, ensuring high-quality standards, and providing ongoing support for model optimization. You will also support the agency sales team by driving the successful implementation of demos, using prospect and industry data.

What you’ll do as an Agency Analyst:

• We will teach you how to use all the features of the Keen Platform to drive our client’s desire to measure marketing and make investment decisions differently.
• Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include:
  • Provide and Teach Data Manipulation and Management Services
    • Assist in onboarding agency clients by preparing the platform for first use and guiding them through the model setup process.
    • Direct data aggregation, cleansing, and uploading into the Keen Platform.
    • Train agency teams to utilize the Data Warehouse & Mapping capabilities within the product.
    • Oversee the onboarding of agency clients by preparing the platform for first use and guiding them through the model setup process.
    • Deliver ongoing training and updates as agency needs evolve, helping them gain greater platform ownership and independence.
• • Provide and Teach Model Quality Checks
    • The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models, upon request, to ensure the model meets our quality standards as well as supports our account strategy.  QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.
    • You may need to suggest changes to models for the Agency to consider to better fit goals.
    • Additionally, you’ll work with environmental business and macroeconomic factors to ensure models and plans are aligned with real-world conditions and client goals for clients’ strategic planning.
    • Provide training on software and data visualization QC to ensure agencies can confidently interpret and apply model insights.
  • Provide & Teach Support Plan Optimizations Narrative & Story-Telling Deck Generation
    • Deliver ongoing training and updates as agency needs evolve, helping them gain greater platform ownership and independence with Reports from Keen Platform and help them develop an initial draft of the story from their first models.
    • Provide training on software and data visualization to ensure agencies can confidently interpret and apply model insights.
  • Ongoing Troubleshooting & Support
    • Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving early success for agencies.
    • Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization.
    • Provide feedback to product development for platform enhancements that improve the client experience.

• You love business software.  You love Excel.  You love data.  You love looking at, organizing, and playing with data in Excel. 
• You love to learn and are a self-starter for learning new things.  (We’ll teach you all about Bayesian modeling - unless you teach yourself)
• 2+ years of experience in a combination of any of the following in academic or professional experience:
  • Marketing Analytics
  • SaaS Customer Success
  • Data Cleansing & Management
  • Model QC/QA
  • Data Visualization
• Experience with marketing mix modeling, multi-touch attribution, or incrementality testing is a plus.
• Familiarity with agency workflows and a deep understanding of how media planning decisions impact business outcomes.
• Experience working with business and macroeconomic factors in marketing models and planning.
• Analytical mindset with a deep love for problem-solving and ensuring data accuracy.
• Excellent communication skills and a passion for teaching others to use software effectively.

Employee Benefits

Keen keeps introducing new benefits to help our employees move forward and improve in their personal and professional lives. The following is a glimpse into a handful, but not all our employee benefits: Conscious Culture work environment with the work week being Monday through Thursday; Company-paid medical, dental, and vision for you and your family; Open Personal Time Off (PTO); 401k with 4% match dollar for dollar; stock options; pet-friendly office, Paid Parental Leave; continued learning opportunities, quarterly reviews with potential bonus.

Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.