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Digital Marketing Manager/SMM specialist

Role overview:

As the Digital Marketing Manager, you will be the Brand Awareness Ambassador, tasked with building and enhancing our brand’s presence in the digital sphere from the ground up.

Key Responsibilities:

  • Develop & Execute Social Media Strategy: Create and implement a targeted social media plan that aligns with our B2B objectives, focusing on platforms like LinkedIn, Facebook, and industry forums to engage potential clients.

  • Content Creation & Curation: Generate high-quality content, including posts, infographics, articles, and case studies, tailored to the B2B audience, showcasing our solutions, expertise, and industry leadership.

  • Increase Brand Awareness: Boost brand visibility by engaging with key decision-makers in the iGaming industry through thought leadership posts, product updates, and company milestones.

  • Campaign Management: Plan and execute paid social media campaigns that drive traffic to our website, lead generation forms, and industry events.

  • Monitor Industry Trends: Stay up-to-date with the latest social media and iGaming trends, ensuring we are positioned as a leader in the market.

  • Analytics & Reporting: Track and measure the success of social media campaigns using analytics tools, providing regular performance reports and insights to improve strategy.

Must have:

  • Advanced English proficiency for creating professional content and engaging with international clients.

  • Proven experience in B2B social media marketing, within iGaming /Gambling/Betting industry.

  • Advanced English level.

  • Strong understanding of the iGaming industry and its business ecosystem, including key players and trends. Experience in fast-scaling international companies.

Benefits:

🚀Competitive Salary

📚Comprehensive Training and Career Development through our talent management program

🌍Flexible Schedule and remote-first Work Environment for ultimate flexibility

🏖️Generous Paid Vacation and sick leave

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Marketing Manager/SMM specialist, Khan Tech

Are you ready to take your career to the next level? Join us in Malta as a Digital Marketing Manager/SMM Specialist, where you will be at the forefront of defining our brand's digital presence! In this role, you’ll be our Brand Awareness Ambassador, creating and executing strategies that resonate with our B2B audience in the iGaming sector. You’ll develop a targeted social media strategy, focusing on platforms like LinkedIn and Facebook to engage our potential clients. As part of your daily routine, you will curate and create engaging content that showcases our industry expertise—from infographics to captivating case studies. Elevating our brand visibility is key, so you’ll spend time engaging with industry leaders and decision-makers through thought leadership posts and product updates. You will also lead our paid social media campaigns to drive traffic and generate leads effectively. Staying ahead of industry trends is crucial, and your insights will help us stay at the forefront of the iGaming market. You’ll analyze the success of our campaigns through detailed metrics, allowing for data-driven decisions that continually enhance our strategies. To be successful in this role, you’ll need advanced English proficiency and proven experience in B2B social media marketing, particularly in iGaming. Join us and enjoy benefits like a competitive salary, comprehensive training, a flexible work schedule, and generous vacation time! If you’re driven and passionate about digital marketing, we want to hear from you!

Frequently Asked Questions (FAQs) for Digital Marketing Manager/SMM specialist Role at Khan Tech
What does a Digital Marketing Manager/SMM Specialist at your company do?

As a Digital Marketing Manager/SMM Specialist, you will develop and execute targeted social media strategies to enhance brand awareness and engagement. Your role will include content creation tailored for the B2B iGaming audience, managing paid campaigns, and utilizing analytics to track performance and make informed adjustments.

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What qualifications are necessary for becoming a Digital Marketing Manager/SMM Specialist in Malta?

To pursue a position as a Digital Marketing Manager/SMM Specialist, you should have advanced English proficiency, experience in B2B social media marketing, and a strong understanding of the iGaming industry's dynamics. Proven experience in fast-growing international companies is a significant advantage.

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How does community engagement factor into the role of Digital Marketing Manager/SMM Specialist?

Community engagement is central to the Digital Marketing Manager/SMM Specialist role. You will connect with industry leaders and potential clients on platforms like LinkedIn and Facebook, enhancing brand visibility through strategic interactions and relevant thought leadership content.

Join Rise to see the full answer
What are the key performance indicators (KPIs) for a Digital Marketing Manager/SMM Specialist?

Key performance indicators for a Digital Marketing Manager/SMM Specialist include engagement rates, website traffic, lead generation metrics, and the success of paid social media campaigns. Regular analysis of these KPIs allows for continuous improvement of strategies.

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What career development opportunities exist for a Digital Marketing Manager/SMM Specialist in your company?

We offer comprehensive training and a talent management program designed to foster career development for our Digital Marketing Manager/SMM Specialist. You will have opportunities to expand your skills in digital marketing and leadership while working in a dynamic environment.

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Common Interview Questions for Digital Marketing Manager/SMM specialist
Can you describe your experience with B2B social media marketing in the iGaming industry?

In answering this question, detail specific campaigns or strategies you have implemented, highlighting your understanding of the iGaming audience and how your expertise can contribute to the company's goals.

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How do you create content that resonates with the B2B audience?

To address this, focus on your ability to research the audience's needs and preferences, share examples of past successful content, and explain your process for tailoring posts to engage decision-makers effectively.

Join Rise to see the full answer
What tools do you use for social media analytics and how do you measure success?

Explain your familiarity with various analytics tools and discuss how you utilize metrics like engagement rates, post reach, and click-through rates to gauge the success of campaigns and refine future strategies.

Join Rise to see the full answer
What steps do you take to stay updated on industry trends?

Share your methods for keeping informed—this could include following industry leaders, subscribing to relevant publications, and participating in webinars or conferences within the iGaming sector.

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How do you handle negative feedback or criticism on social media platforms?

Discuss the importance of addressing negative feedback professionally and constructively, and provide a brief example of how you've successfully turned criticism into an opportunity for dialogue or improvement.

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What is your approach to developing a social media strategy for a new campaign?

Outline your strategy development process, emphasizing audience research, goal-setting, content creation, channel selection, and metrics for tracking performance.

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How do you ensure brand consistency across various social media platforms?

Talk about your methods for maintaining a unified brand voice and visual identity, including creating brand guidelines and conducting regular audits of social media content.

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Can you give an example of a successful social media campaign you’ve led?

Share a specific campaign, detailing the objectives, strategies used, the audience targeted, and the measurable results achieved, showcasing your analytical and strategic skills.

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How do you prioritize tasks when managing multiple social media channels?

Discuss your time management skills, emphasizing how you prioritize tasks based on deadlines, campaign significance, and audience engagement levels to maximize effectiveness.

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What methods do you use for assessing ROI in your social media initiatives?

Explain how you calculate ROI based on lead generation, conversions, and other metrics, and mention the importance of linking social media efforts to overall business objectives.

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Full-time, remote
DATE POSTED
December 4, 2024

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