Customer Growth Account Executive, SMB - job 1 of 3

The Customer Growth Account Executive at Klaviyo is tasked with driving the entire sales cycle for our SMB customers. This includes prospecting, conducting demos, negotiating contracts, and closing deals. You’ll be managing a diverse book of approximately 500 accounts and collaborating with Customer Success Managers to identify new sales opportunities, ensuring our clients understand the value of Klaviyo’s products.

To qualify for the Customer Growth Account Executive role at Klaviyo, candidates should ideally have 2-5 years of closing sales experience, particularly in software subscription and cloud sales (SaaS). A strong background in value-selling, coupled with skills in analytical thinking and effective communication, will greatly aid your success in this position.

At Klaviyo, the sales cycle for a Customer Growth Account Executive involves several critical steps including self-prospecting, engaging existing customers, conducting product demos, negotiating terms, and ultimately closing sales. This role also emphasizes collaboration with Customer Success Managers and Channel Partners to optimize sales performance in the SMB segment.

Klaviyo is committed to the growth and development of its employees. As a Customer Growth Account Executive, you’ll participate in continual learning opportunities, workshops, and networking events that can enhance your skills and advance your career within the company. High performers can expect to take on leadership roles and explore various pathways in sales and beyond.

The work environment at Klaviyo is dynamic and supportive. With a hybrid model of three days in the office, you’ll have opportunities for collaboration with your colleagues while also being able to enjoy the flexibility of remote work. Klaviyo promotes a culture of inclusion and encourages team collaboration, ensuring you feel welcomed and valued from day one.

When discussing your experience with SaaS sales, focus on specific metrics, achievements, and the types of products you sold. Highlight how you navigated the sales cycle, engaged with clients, and contributed to your organization's revenue goals. Articulate how your sales strategies align with Klaviyo's mission.

In your response, emphasize your techniques for identifying and qualifying potential customers. You might mention tools you use, methods for building lists, or strategies for outreach. Make sure to convey your understanding of how to personalize communications to engage prospects effectively.

Discuss your strategies for active listening and empathizing with the client’s concerns. Explain how you provide value-driven responses to objections, reinforcing the benefits of Klaviyo’s products and addressing any misconceptions that may arise during the conversation.

Share a specific example that illustrates your persistence and adaptability. Focus on the tactics you used to understand client needs, the challenges you faced, and how you overcame them to finalize the sale. Highlight your ability to build relationships and create value for your clients.

Detail your approach to managing your sales pipeline, including how you assess lead quality, prioritize accounts, and allocate your time effectively. Discuss any tools or methodologies you utilize to keep your pipeline organized and ensure no potential opportunities are overlooked.

Emphasize the importance of regular communication, follow-ups, and value delivery. Discuss how you leverage data and feedback to customize your interactions with existing clients, ensuring they feel valued and understood, which directly contributes to long-term loyalty.

Explain how you view the role of Customer Success Managers as vital partners in driving account growth. Discuss examples of successful teamwork where you aligned goals, shared insights, and collaborated on strategies to ensure client satisfaction and product adoption.

Demonstrate your research on Klaviyo by discussing its core offerings and how they benefit customers. Highlight your understanding of key value propositions and any specific features that resonate with SMB clients. This shows your commitment to the role and helps you make a strong case for your fit.

In this response, align your selling style with Klaviyo’s values. Whether you view yourself as consultative, relationship-driven, or results-oriented, support your description with examples of how this approach has led to sales success in past experiences, particularly in the context of cloud sales.

Share personal techniques you employ to maintain motivation during tough times. This could include setting measurable goals, seeking feedback, staying connected with your team, and celebrating wins—big or small. Convey your resilience and proactive attitude toward facing challenges head-on.