Director of Product Marketing, Segments

We are looking for a strategic product marketing leader for Klaviyo’s SMB business. This role will be responsible for driving business results across our markets, working closely with cross-functional GTM leadership and key product groups.

The ideal candidate is passionate about understanding customers and their needs, and enjoys both the art and science of developing compelling storytelling and messaging. You have extensive experience in B2B SaaS product marketing, as well as proven success enabling sales teams to communicate our unique value proposition.

This is a high visibility, high impact position, driving Klaviyo’s core business. This role requires a strong cross-functional collaborator, who will partner closely across sales, enablement, integrated marketing, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo’s success. 

If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire and coach our team of passionate product marketers to do the best work of their careers, this place is for you!

How You’ll Make a Difference

Build and lead a team of product marketers responsible for:

• Differentiated Positioning & Messaging: Develop compelling messaging and positioning frameworks, tailored to the needs of our segments, that clearly differentiate Klaviyo from competitors
• Subject Matter Expertise: Be an expert on the segment for the Klaviyo organization, including:
• Building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee
• Tracking market and competitive trends
• Defining our ideal customer profile and developing TAM/SAM
• GTM Strategy: translate positioning and messaging frameworks into thoughtful go-to-market plans, including:
• Identifying key growth levers needed to meet targets
• Defining prioritized target audiences and value propositions
• Developing sales plays and cross-channel marketing programs, in partnership with sales and marketing leadership
• Sales Enablement: Equip our enablement and sales teams with the resources needed to effectively sell, and drive adoption across the field — including sales collateral, customer stories, discovery questions and objection handling
• Drive the Business: Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials

Who You Are

• 10+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning. Strong preference for experience with both sales-led and product-led buying motions
• 3+ years managing and coaching a team, with the proven ability to lead and develop the next generation of great product marketers
• Experience working closely with sales organizations, enabling the field with tailored materials and sales plays needed to drive pipeline and revenue.
• Data-driven strategic thinker, who can build a plan while operating with urgency in a fast-paced environment
• Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
• Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
• Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
• Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
• Owner-operator mindset, with a deep sense of ownership of the business results, who actively looks for new ways to grow and improve