Product Marketing Lead, Emerging Products

MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide. At MacPaw, we believe humans and technology can reach their greatest potential together. MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.We're a leading Ukrainian software company with a thriving US presence, and we're looking for a passionate Product Marketing Manager (PMM) to join our Boston team.MacPaw is writing its next chapter, and you can be a part of it. We're shaking up the app distribution landscape with our alternative, crafted marketplace that transforms how people interact with software and computers.As a Product Marketing Manager, you'll play a pivotal role in building a brand trusted by businesses and developers. You'll nurture existing partnerships, build new connections, and position MacPaw as the go-to destination for app distribution.This role is all about strategy and planning. No need to get bogged down in execution - that's for other managers and teams. You'll have the freedom to run with your ideas backed by the needed resources.We are looking for a Product Marketing Manager (PMM) with a proven track record in B2B, a strategic vision, and the boldness to lead the way in an exciting challenge.In this role, you will:• Develop and implement a data-driven marketing strategy to drive product adoption and achieve business goals• Conduct thorough market research and competitor analysis to identify trends, customer needs, and differentiation opportunities.• Craft compelling product positioning and messaging that resonates with businesses and developers• Build comprehensive go-to-market (GTM) plans for new product launches and feature updates• Collaborate effectively with cross-functional teams to execute marketing plans flawlessly• Manage and optimize the marketing budget to maximize return on investment (ROI)Skills you'll need to bring:• A minimum of 3 years of experience in product marketing, ideally within the B2B tech industry and preferably with marketplace or SaaS products• Proven expertise in conducting market research, user behavior analysis, and developing winning positioning and messaging strategies• A track record of successfully launching new B2B products and building comprehensive GTM plans• Strong leadership skills and the ability to collaborate effectively with diverse teamsThis full-time position requires a 40-hour work week, Monday through Friday, with flexible hours. Occasional after-hours work may be necessary. The role is based in our Boston office, where your presence is required at least three days a week.Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Ready to push the boundaries of tech? MacPaw is where innovation meets impact. Let's craft something legendary together!What We Offer• Your health always comes first• MacPaw believes the health, satisfaction and financial security of employees and their families are important, not only to each individual's well-being, but also in terms of achieving the overall objectives of our organization. We offer medical, vision, and dental insurance benefits.• Hybrid work model & flexible working hours• We offer a hybrid work model, with at least three days a week on-site in our Boston office. You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.• Space to grow both professionally and personally• Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, and regular lectures. We also offer personal coaching with organizational coaches.• Teams we are proud of• We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.• Time-off policy that covers life's needs• At MacPaw, we truly understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for any purpose.• Here is a safe place for applicants of all backgrounds• We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups.