Director of Inbound Marketing (Remote)
Fast Facts
The Director of Inbound Marketing will lead the inbound marketing strategy at KnowBe4, focusing on brand promotion and customer acquisition through various digital strategies. This remote role is dedicated to optimizing multiple channels for demand generation.
Responsibilities: Responsibilities include managing the inbound marketing team, executing marketing strategies across channels, overseeing website expansion, measuring program effectiveness, collaborating with marketing teams, and providing recommendations for staff management.
Skills: Required skills include strong capabilities in inbound marketing strategies, team management, communication, analytical thinking, negotiation with vendors, and proficiency in tools like Salesforce and Google Analytics.
Qualifications: Preferred qualifications include a Bachelor's Degree in Marketing, at least 3 years of team management experience, solid background in B2B marketing within the technology sector, and experience managing marketing budgets and forecasting.
Location: This position is remote and can be done from anywhere in the US.
Compensation: $145000 - $150000 / Annually
Remote positions open to the US only.
The Director of Inbound Marketing will be responsible for identifying and executing opportunities to build the KnowBe4 brand and acquire new customers through websites, SEO, paid search, paid/organic social and other inbound strategies. This position is in charge of inbound marketing demand generation, including managing the strategy, execution, and optimization across channels.
Responsibilities:
- Manage inbound marketing team members and processes in order to achieve company goals for brand awareness, demand generation and opportunity creation
- Execute strategy for inbound marketing channels including, but not limited to website/blog strategy, SEO, paid search, paid and organic social
- Oversee expansion of websites including knowbe4.com, localized international websites and other websites as needed including traffic/conversion analysis, personalization, online chat, heat mapping, etc.
- Measure and optimize inbound marketing programs using vendor-specific reports, internal dashboards/reports, and CRM data
- Identify, evaluate and test new marketing programs with existing and new vendors to improve lead quality and conversion
- Collaborate with marketing team members to maintain a consistent brand voice and message across all programs
- Review and approve promotional content such as advertisements, blogs, infographics, etc.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead
- Identify, evaluate and manage marketing agencies, vendors, and platforms
- Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight
Minimum Qualifications:
- Bachelor’s Degree in Marketing or similar field, or equivalent work experience
- 3+ years of experience managing teams relating to websites, seo/paid search, and organic/paid social media
- Significant experience with all aspects of the inbound marketing function and processes
- Experience partnering with executive leaders in Sales, RevOps, Product, etc.
- Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus)
- Experience handling marketing budgets and forecasting/reporting results
- Experience with Salesforce and Google Analytics
- Significant management experience overseeing teams of 2 or more
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
- Expert in end-to-end marketing for inbound marketing functions
- Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance
- Significant experience managing and negotiating with demand generation vendors and platform providers
The base pay for this position ranges from $145,000 - $150,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
We will accept applications until 7/22/2025.
Average salary estimate
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If you're a dynamic leader passionate about digital marketing, the Director of Inbound Marketing at KnowBe4 might be your perfect match! This remote position offers the chance to take charge of the inbound marketing strategy for our renowned brand, focusing on customer acquisition via innovative digital measures. Here, you’ll oversee a talented inbound marketing team dedicated to achieving brand visibility and generating demand. You’ll be at the helm of diverse channels, including SEO, paid search, and social media, ensuring our content resonates with our audience. Beyond just strategy, you’ll guide website expansions and collaborate with various marketing teams to maintain a unified brand voice. Your role will require analytical prowess to measure program effectiveness and optimize marketing initiatives. The ideal candidate will have strong communication skills, expertise in tools such as Salesforce and Google Analytics, and a solid grasp of B2B marketing, particularly in the tech sector. With a Bachelor's degree in Marketing and at least three years of leadership experience, you'll be well-equipped to provide insights that drive company growth. At KnowBe4, we believe in pushing the envelope of inbound marketing, and we’re looking for someone ready to lead the charge from anywhere in the US. Ready to make your mark? Join us in transforming the future of digital marketing!
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