Paid Media Specialist (Performance Marketing)

As a Paid Media Specialist at KORRES, your key responsibilities will include developing strategical, data-driven tactics for paid media campaigns, optimizing creative assets based on performance metrics, and analyzing campaign effectiveness. You will also collaborate with marketing analytics teams to refine user acquisition strategies and stay updated on marketing trends, ensuring our campaigns continuously innovate and resonate with our audience.

For the Paid Media Specialist position at KORRES, candidates should ideally have a minimum of two years of experience in digital marketing or performance media. A strong understanding of performance marketing principles and proficiency in tools for audience segmentation, A/B testing, and conversion optimization are essential. Additionally, excellent communication skills and a passion for natural cosmetics are highly valued.

At KORRES, data analysis plays a crucial role in shaping the effectiveness of our paid media campaigns. The Paid Media Specialist will work closely with marketing analytics teams to interpret campaign data, which informs asset optimization and enhances acquisition and retention strategies. This collaborative approach ensures that our marketing efforts are both effective and results-driven.

A Paid Media Specialist at KORRES should be familiar with digital advertising platforms including Facebook, Instagram, YouTube, and TikTok, as well as programmatic advertising tools. Knowledge of mobile app tracking solutions like Firebase is a plus, as is adeptness in Microsoft Excel for analyzing performance metrics and optimizing campaigns.

The company culture at KORRES encourages creativity, collaboration, and continuous learning. As a Paid Media Specialist, you will join a dynamic team of professionals where innovation thrives. The exciting pace will challenge you while supporting your growth in the natural cosmetics industry, allowing you to contribute to impactful marketing strategies.

When responding, highlight specific past projects where you successfully developed and executed paid media strategies. Mention the platforms you utilized, the goals you set, the targeting strategies you implemented, and the results you achieved. Demonstrating a measurable impact will help affirm your capabilities in this area.

Explain your process for optimizing creatives, which should include A/B testing different visuals, copy variations, and formats. Talk about how you analyze performance metrics to make data-driven decisions and how audience insights can inform your creative adjustments to enhance conversion rates.

Identify key performance indicators (KPIs) such as CTR (Click-Through Rate), conversion rates, and ROI. Discuss how you monitor these metrics throughout a campaign to make timely adjustments, ensuring the overall effectiveness of your strategies aligns with KORRES's goals.

Share an example that illustrates your skill in collaboration. Be specific about your role, the teams involved, and how you contributed to achieving common goals through effective communication and teamwork. Highlighting a successful project will demonstrate your ability to navigate diverse work environments.

Mention some current trends in the paid media space, such as the rise of video content and automation tools, and explain their relevance to the skincare industry. Express your eagerness to implement innovative ideas from these trends in your campaigns at KORRES.

Discuss your time management skills and any tools or methods you use, such as prioritizing tasks, setting milestones, or using project management software. Sharing a specific instance where you successfully met a tight deadline will enhance your answer.

Talk about your experience in segmenting audiences to tailor campaigns effectively. Provide details about the criteria you used for segmentation and how those segments led to improved campaign performance. This showcases your understanding of targeted marketing strategies.

Share your strategies for keeping up with trends and changes in digital marketing, such as attending webinars, participating in professional groups, or following industry leaders. This illustrates your commitment to continuous learning and adaptability within the field.

Detail your approach to A/B testing in campaigns, including how you design tests, analyze results, and apply findings to optimize performance. Provide examples where this practice led to successful campaign outcomes, demonstrating your analytical mindset.

Discuss your personal passion for natural products and how they align with modern consumer trends. Sharing your enthusiasm for the mission and values of KORRES will resonate with interviewers and position you as someone who is genuinely excited about the brand.